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We surface rapidly growing trends in business before they take off.

Off-Brand

6,600 vol/mo
93%
(5y)
90%
(1y)
15%
(3mo)

Off Brand is a rising trend centered on private label or store brand products gaining mainstream appeal as affordable, quality conscious ...

Evisort

2,400 vol/mo
93%
(5y)
10%
(1y)
8%
(3mo)

Evisort is a AI powered contract lifecycle management (CLM) platform that automates contract administration, OCR/document extraction, and...

Lead Scoring

1,300 vol/mo
92%
(5y)
154%
(1y)
35%
(3mo)

Lead scoring is a mature marketing and sales optimization practice that ranks prospects by their likelihood to convert based on engagemen...

Menlo Security

4,400 vol/mo
92%
(5y)
80%
(1y)
53%
(3mo)

Menlo Security is a cybersecurity company specializing in browser isolation and secure web gateway solutions designed to render web conte...

Zero Trust

6,600 vol/mo
92%
(5y)
132%
(1y)
80%
(3mo)

Zero Trust is a cybersecurity framework and philosophy that requires verification of every user and device, irrespective of location, and...

92%
(5y)
78%
(1y)
59%
(3mo)

Stakeholder management is the practice of identifying, analyzing, communicating with, and managing the expectations of individuals or gro...

NordPass

27,100 vol/mo
91%
(5y)
18%
(1y)
-3%
(3mo)

NordPass is a password management solution developed by Nord Security, part of the broader family of cybersecurity and digital privacy to...

Roofr

27,100 vol/mo
91%
(5y)
4%
(1y)
9%
(3mo)

Roofr is a online platform connecting homeowners with roofing contractors for roof replacement and related services. It operates as a mar...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

Vevox

5,400 vol/mo
90%
(5y)
50%
(1y)
11%
(3mo)

Vevox is a audience engagement and real time polling platform used in meetings, classrooms, and events to collect anonymous responses, ru...

Fortinac

880 vol/mo
90%
(5y)
56%
(1y)
20%
(3mo)

FortiNAC is Fortinet’s network access control (NAC) solution that manages device authentication, policy enforcement, and segmentation t...

90%
(5y)
137%
(1y)
14%
(3mo)

Outsource Support refers to the practice of organizations delegating customer support and related back office functions to external third...

90%
(5y)
79%
(1y)
19%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

vidIQ

60,500 vol/mo
89%
(5y)
24%
(1y)
26%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

89%
(5y)
28%
(1y)
6%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Simply Do

30 vol/mo
88%
(5y)
54%
(1y)
14%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

ORCID

49,500 vol/mo
88%
(5y)
44%
(1y)
47%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

Pepper Content

320 vol/mo
87%
(5y)
86%
(1y)
50%
(3mo)

Pepper Content is a company operating a content marketplace and managed content services platform that connects brands with freelance wri...

Enzyme Cleaner

40,500 vol/mo
87%
(5y)
98%
(1y)
31%
(3mo)

Enzyme cleaners are cleaning products that use biological enzymes to break down organic stains and odors, gaining traction for pet care, ...

Cyber Insurance

4,400 vol/mo
86%
(5y)
42%
(1y)
30%
(3mo)

Cyber insurance is a mature and evolving insurance segment that covers losses from cyber threats such as data breaches, ransomware, and b...

Social Listening

2,900 vol/mo
86%
(5y)
80%
(1y)
33%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Dark Pattern

4,400 vol/mo
85%
(5y)
61%
(1y)
75%
(3mo)

Dark pattern refers to user interface design techniques crafted to manipulate users into taking actions that may not be in their best int...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

84%
(5y)
121%
(1y)
3%
(3mo)

Data Visualization Tools are software platforms and libraries that convert raw data into interactive charts, dashboards, and visual insig...

Netskope

18,100 vol/mo
84%
(5y)
98%
(1y)
0%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

Micro Influencers

3,600 vol/mo
83%
(5y)
79%
(1y)
28%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

NumberBarn

27,100 vol/mo
83%
(5y)
27%
(1y)
9%
(3mo)

NumberBarn is a platform that enables buying, selling, and transferring phone numbers, including business lines and vanity numbers, facil...

83%
(5y)
47%
(1y)
43%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Content Writing

3,600 vol/mo
83%
(5y)
99%
(1y)
30%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...