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We surface rapidly growing trends in business before they take off.

Product Roadmap

4,400 vol/mo
83%
(5y)
231%
(1y)
164%
(3mo)

Product Roadmap refers to a strategic plan that communicates the vision, direction, priorities, and milestones for a product over a defin...

82%
(5y)
84%
(1y)
42%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

First-Mover

880 vol/mo
82%
(5y)
9999%+
(1y)
-20%
(3mo)

First Mover refers to the strategic and competitive advantages gained by being the initial entrant in a new market or adopting a disrupti...

Everbee

18,100 vol/mo
82%
(5y)
17%
(1y)
-12%
(3mo)

Everbee is a toolset focused on Etsy marketplace research, keyword optimization, and product idea discovery. It helps sellers identify hi...

Zapier

165,000 vol/mo
82%
(5y)
67%
(1y)
12%
(3mo)

Zapier is a low code automation platform that connects apps and automates workflows, enabling non technical users to create multi step pr...

Technical Debt

9,900 vol/mo
81%
(5y)
214%
(1y)
33%
(3mo)

Technical debt refers to the implied cost of additional rework caused by choosing an easier solution now instead of a better approach tha...

PowerToys

33,100 vol/mo
80%
(5y)
41%
(1y)
13%
(3mo)

PowerToys is a, established collection of utilities for Windows that enhances productivity for power users. Maintained by Microsoft and d...

LinkedIn Ads

12,100 vol/mo
79%
(5y)
87%
(1y)
46%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

Tekmetric

33,100 vol/mo
79%
(5y)
52%
(1y)
-4%
(3mo)

Tekmetric is a cloud based auto shop management software platform that centralizes vehicle repair workflows, estimates, parts ordering, i...

79%
(5y)
193%
(1y)
52%
(3mo)

Engine Optimization refers to strategies and techniques aimed at improving a website's visibility and ranking on search engines, driving ...

79%
(5y)
70%
(1y)
68%
(3mo)
79%
(5y)
-2%
(1y)
44%
(3mo)

Squarespace Designer refers to the professional ecosystem around using Squarespace as a primary website building platform, emphasizing hi...

MFA Authenticator

1,900 vol/mo
78%
(5y)
27%
(1y)
4%
(3mo)

MFA Authenticator refers to mobile apps and software used for multi factor authentication, such as Google Authenticator, Microsoft Authen...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Lower Cost

5,400 vol/mo
78%
(5y)
48%
(1y)
29%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Servicetitan

74,000 vol/mo
76%
(5y)
16%
(1y)
6%
(3mo)

ServiceTitan is a leading cloud based software platform for field service management, primarily serving home services businesses such as ...

Adyen

22,200 vol/mo
76%
(5y)
62%
(1y)
32%
(3mo)

Adyen is a, established global payments technology company that provides a single platform for businesses to accept payments across chann...

Akiya

3,600 vol/mo
76%
(5y)
19%
(1y)
5%
(3mo)

Akiya refers to vacant or abandoned houses in Japan, a long standing housing issue driven by population decline and an aging society, wit...

Klaviyo

90,500 vol/mo
76%
(5y)
18%
(1y)
25%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

RentSpree

22,200 vol/mo
75%
(5y)
30%
(1y)
30%
(3mo)

RentSpree is a estate tech platform that streamlines rental applications, tenant screening, and lease management for landlords, property ...

HackerOne

12,100 vol/mo
75%
(5y)
29%
(1y)
21%
(3mo)

HackerOne is a, established platform that operates a global bug bounty and vulnerability disclosure program ecosystem, connecting securit...

Lodgify

8,100 vol/mo
75%
(5y)
59%
(1y)
14%
(3mo)

Lodgify is a company that provides all in one vacation rental software to build websites, manage bookings, and automate hospitality opera...

Claroty

2,900 vol/mo
74%
(5y)
43%
(1y)
30%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

74%
(5y)
157%
(1y)
46%
(3mo)

Business Intelligence is a mature but continually evolving field focused on transforming data into actionable insights through dashboards...

Creatio

4,400 vol/mo
74%
(5y)
29%
(1y)
18%
(3mo)

Creatio is a low code CRM and business process automation platform that gained traction as organizations seek rapid digital transformatio...

Recorded Future

8,100 vol/mo
74%
(5y)
39%
(1y)
18%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

Shopify SEO

2,900 vol/mo
74%
(5y)
97%
(1y)
31%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Hybrid Work

4,400 vol/mo
73%
(5y)
87%
(1y)
49%
(3mo)

Hybrid Work is a, established convergence of remote and in person work models enabled by digital collaboration tools, changing where, whe...

73%
(5y)
119%
(1y)
73%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Deel

49,500 vol/mo
73%
(5y)
32%
(1y)
10%
(3mo)

Deel is a, established platform that provides global payroll, compliance, and contracting solutions for hiring and managing remote worker...