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We surface rapidly growing trends in business before they take off.

180%
(5y)
171%
(1y)
35%
(3mo)

Growth Product Manager is a, established role focused on driving scalable product growth through data driven experimentation, acquisition...

180%
(5y)
267%
(1y)
2%
(3mo)
180%
(5y)
282%
(1y)
78%
(3mo)

Credential stuffing is a cyberattack technique that automates login attempts using lists of compromised credentials to gain unauthorized ...

Technical SEO

2,400 vol/mo
179%
(5y)
154%
(1y)
26%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

Odoo

49,500 vol/mo
177%
(5y)
73%
(1y)
17%
(3mo)
177%
(5y)
299%
(1y)
47%
(3mo)

Digital Transformation is the ongoing process of using digital technologies to reshape business models, processes, culture, and customer ...

Cainiao

33,100 vol/mo
177%
(5y)
17%
(1y)
-24%
(3mo)

Cainiao Network is Alibaba's logistics arm focused on building a global and domestic smart logistics network to improve delivery speed, e...

Fillout

9,900 vol/mo
176%
(5y)
38%
(1y)
12%
(3mo)

Fillout is a form building and workflow automation platform that focuses on no code form creation, form submissions, scheduling, and inte...

174%
(5y)
318%
(1y)
26%
(3mo)

The Digital Workplace is a long standing concept referring to the use of digital tools and platforms to enable work collaboration, commun...

174%
(5y)
237%
(1y)
39%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

Vanta

33,100 vol/mo
174%
(5y)
140%
(1y)
192%
(3mo)

Vanta is a leading security and compliance automation platform that helps companies achieve and maintain standards like SOC 2 and ISO 270...

173%
(5y)
261%
(1y)
9%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

Glints

27,100 vol/mo
173%
(5y)
145%
(1y)
25%
(3mo)

Glints is a Southeast Asia–focused career platform that connects job seekers with employers, offering recruitment services, job listing...

JustCall

8,100 vol/mo
173%
(5y)
53%
(1y)
2%
(3mo)
172%
(5y)
180%
(1y)
56%
(3mo)

Talent Operations is a formalized discipline within human resources that optimizes the end to end talent lifecycle, leveraging data, proc...

Cyberattack

40,500 vol/mo
171%
(5y)
82%
(1y)
68%
(3mo)

Cyberattack refers to deliberate unauthorized access, disruption, or manipulation of computers, networks, or data, typically conducted by...

Dark Social

390 vol/mo
171%
(5y)
139%
(1y)
25%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

Staffbase

1,900 vol/mo
171%
(5y)
81%
(1y)
112%
(3mo)

Staffbase is a employee communication platform focused on delivering company news, documents, and collaboration features to distributed w...

Monetization

33,100 vol/mo
169%
(5y)
295%
(1y)
-3%
(3mo)

Monetization refers to the strategic process of converting products, services, or audiences into revenue. The trend encompasses platform ...

Connecteam

49,500 vol/mo
168%
(5y)
50%
(1y)
16%
(3mo)

Connecteam is a cloud based workforce management and communication platform that unifies scheduling, time tracking, task management, and ...

Co-Living

1,900 vol/mo
168%
(5y)
208%
(1y)
-3%
(3mo)
167%
(5y)
287%
(1y)
67%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

Remote Teams

390 vol/mo
166%
(5y)
308%
(1y)
15%
(3mo)

Remote Teams are distributed workforces collaborating across geographies using digital tools, asynchronous communication, and flexible wo...

165%
(5y)
195%
(1y)
41%
(3mo)

Employee monitoring software is a mature category of software that enables organizations to track employee activity, productivity, app us...

Head Of Growth

260 vol/mo
164%
(5y)
179%
(1y)
55%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

OT Security

1,300 vol/mo
164%
(5y)
123%
(1y)
37%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

Hightouch

12,100 vol/mo
163%
(5y)
70%
(1y)
84%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

Sell The Trend

1,000 vol/mo
163%
(5y)
154%
(1y)
-14%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
162%
(5y)
136%
(1y)
43%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

Drata

12,100 vol/mo
161%
(5y)
54%
(1y)
46%
(3mo)

Drata is a company offering automated continuous security and compliance orchestration, widely adopted to streamline SOC 2, ISO 27001, an...

Draftable

2,400 vol/mo
161%
(5y)
58%
(1y)
46%
(3mo)

Draftable is a document comparison tool that enables side by side diffing of documents (e.g., PDFs, Word, and other text formats). The to...

StackAdapt

8,100 vol/mo
159%
(5y)
61%
(1y)
18%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

Cloudflare

368,000 vol/mo
159%
(5y)
136%
(1y)
-12%
(3mo)

Cloudflare is a, established company providing edge networking, security, content delivery, and related services that optimize and protec...

155%
(5y)
81%
(1y)
40%
(3mo)

Critical Insight refers to the real world emergence and growing deployment of advanced, proactive threat intelligence and security operat...

154%
(5y)
334%
(1y)
35%
(3mo)

Roadmap software is a mature category that helps teams plan, visualize, prioritize, and communicate product and project plans across stak...

152%
(5y)
223%
(1y)
20%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

GlossGenius

14,800 vol/mo
152%
(5y)
64%
(1y)
18%
(3mo)

SISP

480 vol/mo
151%
(5y)
61%
(1y)
-18%
(3mo)

SISP stands for Strategic Information Systems Planning, a structured process to align an organization's IT strategy with its business str...

151%
(5y)
212%
(1y)
22%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Brave Ads

170 vol/mo
151%
(5y)
126%
(1y)
27%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

149%
(5y)
298%
(1y)
69%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

OPNsense

14,800 vol/mo
149%
(5y)
39%
(1y)
7%
(3mo)

OPNsense is a, active open source firewall and routing platform based on HardenedBSD, known as a fork of pfSense. It is developed and dis...

149%
(5y)
235%
(1y)
88%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

149%
(5y)
216%
(1y)
55%
(3mo)

Employee wellbeing is a recognized and ongoing trend focusing on holistic employee health, mental resilience, work life balance, and supp...

148%
(5y)
289%
(1y)
23%
(3mo)

Real Estate Valuation refers to the process and practice of estimating the value of real estate assets, leveraging traditional appraisal ...

ZTNA

3,600 vol/mo
148%
(5y)
70%
(1y)
23%
(3mo)

ZTNA (Zero Trust Network Access) is a security paradigm and enterprise networking approach that grants least privilege access to applicat...

148%
(5y)
21%
(1y)
28%
(3mo)

Daraz

14,800 vol/mo
147%
(5y)
251%
(1y)
53%
(3mo)

Daraz is a leading e commerce marketplace in South Asia, owned by Alibaba Group, facilitating cross border and regional online shopping a...

Seamless AI

18,100 vol/mo
147%
(5y)
245%
(1y)
125%
(3mo)

Seamless AI refers to AI systems and integrations designed to be frictionless and embedded within existing workflows, apps, and business ...

146%
(5y)
184%
(1y)
26%
(3mo)

GigSmart

6,600 vol/mo
146%
(5y)
45%
(1y)
-19%
(3mo)
146%
(5y)
148%
(1y)
7%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...

143%
(5y)
199%
(1y)
31%
(3mo)

Psychological Safety is a, established concept referring to an environment where individuals feel safe to take interpersonal risks, speak...

SellerAmp

14,800 vol/mo
142%
(5y)
13%
(1y)
0%
(3mo)
142%
(5y)
212%
(1y)
46%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

Personal Branding

6,600 vol/mo
142%
(5y)
197%
(1y)
0%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

System D

5,400 vol/mo
142%
(5y)
134%
(1y)
50%
(3mo)

System D (systemd) is a widely adopted Linux system and service manager suite that handles initialization, service management, logging, a...

141%
(5y)
376%
(1y)
26%
(3mo)

Fractional Real Estate refers to investment in real estate through ownership of smaller fractions of a property, typically via online pla...

SpotHopper

8,100 vol/mo
141%
(5y)
4%
(1y)
3%
(3mo)

SpotHopper is an AI powered marketing and growth platform for independent restaurants, helping them attract guests, optimize online prese...

Rippling

165,000 vol/mo
140%
(5y)
58%
(1y)
20%
(3mo)

Rippling is a cloud based HR, payroll, and IT management platform that centralizes employee data and automates onboarding, payroll, and d...

Digital Planners

12,100 vol/mo
140%
(5y)
457%
(1y)
0%
(3mo)

Digital Planners are electronic planning tools and ecosystems (apps, templates, and integrated devices) that enable users to schedule, or...

139%
(5y)
262%
(1y)
12%
(3mo)
138%
(5y)
251%
(1y)
35%
(3mo)

Visitor Management refers to the processes, systems, and software used to track and manage people entering and exiting a facility, typica...

Market Stall

1,600 vol/mo
138%
(5y)
129%
(1y)
6%
(3mo)

Market stall represents the resurgence and ongoing viability of small format, low overhead retail at physical markets, fairs, and pop up ...

138%
(5y)
281%
(1y)
44%
(3mo)

Podcast Marketing is a well established strategic practice focused on promoting brands, products, or services through podcasts and relate...

Seller Amp

8,100 vol/mo
136%
(5y)
0%
(1y)
7%
(3mo)

SellerAmp (SAS) is a Amazon seller analytics and sourcing tool suite that helps retail/arbitrage sellers assess if a product can be sold,...

Flock Safety

49,500 vol/mo
136%
(5y)
42%
(1y)
3%
(3mo)

Flock Safety is a company that builds automated license plate reader (ALPR) camera networks used by communities and law enforcement for p...

E-Signature

40,500 vol/mo
135%
(5y)
191%
(1y)
67%
(3mo)

E Signature refers to digital signing of documents using electronic signatures, a mature and widely adopted technology enabling legally b...

135%
(5y)
228%
(1y)
21%
(3mo)

Daysmart

9,900 vol/mo
135%
(5y)
0%
(1y)
4%
(3mo)

DaySmart is a company and brand identity in the scheduling and business management software space, notably providing appointment, POS, an...

Cold Email

3,600 vol/mo
135%
(5y)
200%
(1y)
34%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...

Element Market

140 vol/mo
135%
(5y)
158%
(1y)
67%
(3mo)

Element Market is an NFT market aggregation and analytics platform that aggregates listings across multiple NFT marketplaces, enabling mu...

Off-Brand

6,600 vol/mo
135%
(5y)
61%
(1y)
2%
(3mo)

Off Brand is a rising trend centered on private label or store brand products gaining mainstream appeal as affordable, quality conscious ...

134%
(5y)
97%
(1y)
-19%
(3mo)

Government Job Benefits refers to the suite of perks, protections, and retirement programs provided to public sector employees, spanning ...

Tradeinn

9,900 vol/mo
133%
(5y)
102%
(1y)
19%
(3mo)

Tradeinn is a major online sporting goods retailer operating multiple brands and marketplaces, recognized as a established player in e co...

133%
(5y)
144%
(1y)
13%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

CCaaS

3,600 vol/mo
133%
(5y)
75%
(1y)
36%
(3mo)

CCaaS, or Contact Center as a Service, is a cloud based solution for deploying and managing customer contact operations. It enables organ...

133%
(5y)
375%
(1y)
61%
(3mo)

Queue Management is a and established field focused on optimizing the flow of people and tasks through lines, service counters, digital k...

Bluescape

1,600 vol/mo
132%
(5y)
99%
(1y)
1866%
(3mo)

Bluescape is a digital collaboration platform that offers a visual workspace with large scale canvases for remote teams to ideate, organi...

132%
(5y)
154%
(1y)
0%
(3mo)

Passwordless

880 vol/mo
132%
(5y)
227%
(1y)
9%
(3mo)

Passwordless authentication is a security and usability trend where users sign in without passwords, using methods such as hardware keys,...

132%
(5y)
162%
(1y)
66%
(3mo)

Passwordless authentication is a, established trend in digital security that eliminates the need for traditional passwords by leveraging ...

Trust & Will

27,100 vol/mo
131%
(5y)
103%
(1y)
14%
(3mo)

Trust & Will is a company that offers online estate planning, wills, and related legal documents to simplify and accelerate end of life p...

131%
(5y)
54%
(1y)
18%
(3mo)

Security as a Service (SECaaS) is a cloud delivered model where security capabilities such as identity, threat detection, firewalling, SI...

130%
(5y)
253%
(1y)
31%
(3mo)

Green logistics is the practice of reducing the environmental impact of supply chains through cleaner transportation, energy efficiency, ...

Cybersecurity

301,000 vol/mo
130%
(5y)
124%
(1y)
28%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

129%
(5y)
242%
(1y)
6%
(3mo)
129%
(5y)
96%
(1y)
72%
(3mo)

Outsource Support refers to the practice of organizations delegating customer support and related back office functions to external third...

Chemist Warehouse

9,900 vol/mo
127%
(5y)
120%
(1y)
-19%
(3mo)

Chemist Warehouse is a major discount pharmacy retailer known for low priced medicines and health products, expanding its footprint and i...

Abnormal Security

5,400 vol/mo
127%
(5y)
10%
(1y)
46%
(3mo)

Abnormal Security is a cybersecurity company focused on AI driven email security to prevent phishing, business email compromise, and othe...