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We surface rapidly growing trends in business before they take off.

Shrinkflation

8,100 vol/mo
92%
(5y)
-2%
(1y)
9%
(3mo)
92%
(5y)
32%
(1y)
1%
(3mo)

An Employee Savings Plan refers to structured programs offered by employers to help employees save funds, typically for retirement or spe...

92%
(5y)
47%
(1y)
21%
(3mo)

Diversity in Hiring is a, long standing corporate and societal priority focused on increasing representation and inclusion of underrepres...

ORCID

49,500 vol/mo
91%
(5y)
54%
(1y)
21%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

91%
(5y)
103%
(1y)
24%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Ebay Kleinanzeigen

22,200 vol/mo
90%
(5y)
-82%
(1y)
-9%
(3mo)

Ebay Kleinanzeigen is the German localized online classifieds marketplace enabling users to buy, sell, and trade second hand goods and se...

Yotpo

8,100 vol/mo
89%
(5y)
126%
(1y)
30%
(3mo)

Eisenhower Matrix

49,500 vol/mo
89%
(5y)
2%
(1y)
11%
(3mo)

The Eisenhower Matrix is a productivity framework that categorizes tasks into four quadrants based on urgency and importance to prioritiz...

Enzyme Cleaner

40,500 vol/mo
89%
(5y)
97%
(1y)
39%
(3mo)

Enzyme cleaners are cleaning products that use biological enzymes to break down organic stains and odors, gaining traction for pet care, ...

Jobscan

33,100 vol/mo
88%
(5y)
-8%
(1y)
29%
(3mo)

Jobscan is a platform that provides resume optimization and ATS (Applicant Tracking System) matching to improve job applicant visibility ...

Wrapbook

14,800 vol/mo
88%
(5y)
3%
(1y)
48%
(3mo)

Wrapbook is a modern payroll and production management platform for film, television, and digital content crews, enabling streamlined hir...

88%
(5y)
14%
(1y)
15%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Simply Do

30 vol/mo
88%
(5y)
68%
(1y)
31%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

87%
(5y)
63%
(1y)
4%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Social Listening

2,400 vol/mo
87%
(5y)
80%
(1y)
24%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Netskope

18,100 vol/mo
87%
(5y)
111%
(1y)
18%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

86%
(5y)
37%
(1y)
1%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

vidIQ

60,500 vol/mo
86%
(5y)
32%
(1y)
18%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

Ecommerce SEO

3,600 vol/mo
86%
(5y)
58%
(1y)
64%
(3mo)

Innovaccer

6,600 vol/mo
85%
(5y)
110%
(1y)
78%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

85%
(5y)
173%
(1y)
48%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Paid Social

880 vol/mo
84%
(5y)
55%
(1y)
12%
(3mo)

NumberBarn

27,100 vol/mo
84%
(5y)
33%
(1y)
20%
(3mo)

NumberBarn is a platform that enables buying, selling, and transferring phone numbers, including business lines and vanity numbers, facil...

Zapier

165,000 vol/mo
84%
(5y)
70%
(1y)
28%
(3mo)

Zapier is a low code automation platform that connects apps and automates workflows, enabling non technical users to create multi step pr...

SuiteDash

2,400 vol/mo
83%
(5y)
97%
(1y)
-10%
(3mo)

Content Writing

3,600 vol/mo
83%
(5y)
97%
(1y)
22%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

PowerToys

33,100 vol/mo
83%
(5y)
46%
(1y)
14%
(3mo)

PowerToys is a, established collection of utilities for Windows that enhances productivity for power users. Maintained by Microsoft and d...

83%
(5y)
161%
(1y)
25%
(3mo)

Shopify SEO

2,900 vol/mo
82%
(5y)
55%
(1y)
55%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Lower Cost

5,400 vol/mo
82%
(5y)
60%
(1y)
31%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...

Roofr

27,100 vol/mo
82%
(5y)
0%
(1y)
58%
(3mo)

Roofr is a online platform connecting homeowners with roofing contractors for roof replacement and related services. It operates as a mar...

Zillow 3D

880 vol/mo
82%
(5y)
67%
(1y)
49%
(3mo)

Zillow 3D refers to Zillow's 3D Home tours and related 3D/AR visualization features used to create immersive virtual tours of properties,...

SocialBee

6,600 vol/mo
82%
(5y)
125%
(1y)
-19%
(3mo)

SocialBee is a social media management platform that provides scheduling, content curation, and analytics to help individuals and teams m...

Claroty

2,900 vol/mo
81%
(5y)
50%
(1y)
52%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

Lodgify

8,100 vol/mo
80%
(5y)
64%
(1y)
19%
(3mo)

Lodgify is a company that provides all in one vacation rental software to build websites, manage bookings, and automate hospitality opera...

79%
(5y)
73%
(1y)
51%
(3mo)

Insurtech

3,600 vol/mo
79%
(5y)
244%
(1y)
29%
(3mo)

Insurtech refers to the use of technology to transform the insurance industry, encompassing digital distribution, AI underwriting and pri...

79%
(5y)
124%
(1y)
23%
(3mo)

Business Texting is the practice of using SMS and MMS messaging for professional, customer facing communication, supported by cloud commu...

Upfluence

8,100 vol/mo
78%
(5y)
71%
(1y)
13%
(3mo)

Upfluence is a influencer marketing platform that enables brands to discover influencers, manage campaigns, and measure impact across soc...

AuditBoard

9,900 vol/mo
78%
(5y)
37%
(1y)
27%
(3mo)

RocketReach

49,500 vol/mo
78%
(5y)
56%
(1y)
148%
(3mo)

RocketReach is a, established platform that provides business contact information and professional signals, used for sales, recruiting, a...

Penetration Testing

22,200 vol/mo
78%
(5y)
149%
(1y)
16%
(3mo)

Adyen

22,200 vol/mo
78%
(5y)
79%
(1y)
42%
(3mo)

Adyen is a, established global payments technology company that provides a single platform for businesses to accept payments across chann...

SignalHire

8,100 vol/mo
78%
(5y)
219%
(1y)
322%
(3mo)

SignalHire is a recruitment and people search platform that provides contact information and sourcing tools for professionals, recruiters...

78%
(5y)
158%
(1y)
27%
(3mo)

Business Intelligence is a mature but continually evolving field focused on transforming data into actionable insights through dashboards...

Proptech

2,900 vol/mo
77%
(5y)
250%
(1y)
83%
(3mo)

Proptech, or property technology, encompasses software, platforms, and devices that transform the real estate lifecycle from search and f...

Priority1

14,800 vol/mo
77%
(5y)
1%
(1y)
23%
(3mo)

Birdeye

22,200 vol/mo
77%
(5y)
36%
(1y)
90%
(3mo)

Birdeye is a leading customer reviews and reputation management platform used by businesses to collect, monitor, and respond to online re...

First-Mover

880 vol/mo
76%
(5y)
-31%
(1y)
122%
(3mo)

First Mover refers to the strategic and competitive advantages gained by being the initial entrant in a new market or adopting a disrupti...

Tekmetric

33,100 vol/mo
76%
(5y)
52%
(1y)
5%
(3mo)

Tekmetric is a cloud based auto shop management software platform that centralizes vehicle repair workflows, estimates, parts ordering, i...

SheerID

40,500 vol/mo
76%
(5y)
53%
(1y)
-30%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

Fresha

14,800 vol/mo
76%
(5y)
71%
(1y)
18%
(3mo)

Fresha is a company providing cloud based appointment scheduling and business management software for beauty, wellness, and spa businesse...

Ahrefs

6,600 vol/mo
75%
(5y)
-6%
(1y)
13%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

Virtual Court

1,300 vol/mo
75%
(5y)
165%
(1y)
22%
(3mo)

Virtual Court refers to the use of online platforms and digital tools to conduct legal proceedings, including video hearings, remote arra...

C-Suite

135,000 vol/mo
74%
(5y)
63%
(1y)
50%
(3mo)

C Suite refers to a group of top executives (CEO, CFO, COO, CIO, etc.) leading organizations; current relevance centers on governance, le...

Deel

40,500 vol/mo
74%
(5y)
30%
(1y)
13%
(3mo)

Deel is a, established platform that provides global payroll, compliance, and contracting solutions for hiring and managing remote worker...

MFA Authenticator

1,900 vol/mo
74%
(5y)
38%
(1y)
37%
(3mo)

MFA Authenticator refers to mobile apps and software used for multi factor authentication, such as Google Authenticator, Microsoft Authen...

RentSpree

22,200 vol/mo
74%
(5y)
32%
(1y)
24%
(3mo)

RentSpree is a estate tech platform that streamlines rental applications, tenant screening, and lease management for landlords, property ...

Akiya

3,600 vol/mo
74%
(5y)
18%
(1y)
-8%
(3mo)

Akiya refers to vacant or abandoned houses in Japan, a long standing housing issue driven by population decline and an aging society, wit...

Recorded Future

8,100 vol/mo
74%
(5y)
49%
(1y)
17%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

SEO Audit

8,100 vol/mo
73%
(5y)
58%
(1y)
46%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

Servicetitan

74,000 vol/mo
73%
(5y)
20%
(1y)
17%
(3mo)

ServiceTitan is a leading cloud based software platform for field service management, primarily serving home services businesses such as ...

Niche Marketing

4,400 vol/mo
73%
(5y)
117%
(1y)
48%
(3mo)

Xero

90,500 vol/mo
73%
(5y)
66%
(1y)
52%
(3mo)

Xero is a cloud based accounting software designed for small to medium sized businesses, offering online invoicing, bank reconciliation, ...

HackerOne

12,100 vol/mo
72%
(5y)
46%
(1y)
50%
(3mo)

HackerOne is a, established platform that operates a global bug bounty and vulnerability disclosure program ecosystem, connecting securit...

Work Better

210 vol/mo
72%
(5y)
50%
(1y)
27%
(3mo)

On Page SEO

3,600 vol/mo
72%
(5y)
39%
(1y)
14%
(3mo)

On Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing ...

Goodshuffle

2,400 vol/mo
72%
(5y)
7%
(1y)
77%
(3mo)

Goodshuffle is a recognized platform in the event rental software space, providing a marketplace and management solution for event planne...

Digital Marketing

90,500 vol/mo
71%
(5y)
47%
(1y)
27%
(3mo)

Reselling

18,100 vol/mo
71%
(5y)
61%
(1y)
4%
(3mo)

Blueground

27,100 vol/mo
71%
(5y)
25%
(1y)
20%
(3mo)

Blueground is a company that operates in the global flexible housing/proptech space, providing fully furnished, serviced apartments for m...

Obsidian MD

3,600 vol/mo
71%
(5y)
54%
(1y)
74%
(3mo)

Obsidian MD is a, widely used knowledge management and note taking application that enables users to create and organize interconnected M...

Insider Threat

3,600 vol/mo
71%
(5y)
28%
(1y)
8%
(3mo)

Insider Threat refers to risks posed by employees, contractors, or trusted insiders who misuse access to an organization’s data, system...

Everlaw

9,900 vol/mo
70%
(5y)
46%
(1y)
34%
(3mo)

Everlaw is a cloud based legal tech platform focused on ediscovery, case management, and collaboration, reflecting a broader trend toward...

Buy Me A Coffee

27,100 vol/mo
70%
(5y)
77%
(1y)
4%
(3mo)

Buy Me A Coffee is a micro donations platform enabling creators to receive small, direct payments from fans, typically via simple one tim...

Orca Security

2,400 vol/mo
70%
(5y)
142%
(1y)
70%
(3mo)

Orca Security is a cybersecurity company known for delivering cloud security platform solutions, which has become a notable topic in clou...

Fleetio

22,200 vol/mo
69%
(5y)
26%
(1y)
25%
(3mo)

Fleetio is a fleet management software platform that helps organizations automate and optimize vehicle maintenance, fueling, inventory, a...

Business Analytics

12,100 vol/mo
69%
(5y)
120%
(1y)
14%
(3mo)

Business analytics is the discipline of using data analysis, statistical methods, and tooling to extract actionable insights that inform ...

FloQast

9,900 vol/mo
68%
(5y)
13%
(1y)
37%
(3mo)

FloQast is a cloud based accounting close management and workflow automation platform that helps accounting teams streamline month end cl...

Creatio

4,400 vol/mo
68%
(5y)
31%
(1y)
22%
(3mo)

Creatio is a low code CRM and business process automation platform that gained traction as organizations seek rapid digital transformatio...

Fortinac

880 vol/mo
67%
(5y)
63%
(1y)
29%
(3mo)

FortiNAC is Fortinet’s network access control (NAC) solution that manages device authentication, policy enforcement, and segmentation t...

Roadie

110,000 vol/mo
67%
(5y)
43%
(1y)
18%
(3mo)

Roadie is a on demand local delivery network enabling crowd sourced drivers to transport packages regionally and locally, often integrate...

Socure

6,600 vol/mo
67%
(5y)
73%
(1y)
54%
(3mo)

Socure is a time digital identity verification and fraud prevention platform that leverages AI and biometric data to authenticate users a...

Klaviyo

90,500 vol/mo
67%
(5y)
19%
(1y)
61%
(3mo)

Klaviyo is a, established marketing automation platform focused on email and SMS for e commerce, widely used by online retailers to perso...

Workato

14,800 vol/mo
67%
(5y)
52%
(1y)
31%
(3mo)

Workato is an enterprise iPaaS (integration platform as a service) that enables users to create automated workflows across apps and data ...

SentinelOne

33,100 vol/mo
67%
(5y)
58%
(1y)
35%
(3mo)

SentinelOne is a cybersecurity company known for its autonomous endpoint protection platform leveraging AI for threat detection, response...

66%
(5y)
99%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

Readwise

6,600 vol/mo
66%
(5y)
52%
(1y)
-3%
(3mo)

Readwise is a service that helps users capture, organize, and revisit highlights and notes from books, articles, and other content to imp...

A/B Testing

301,000 vol/mo
65%
(5y)
123%
(1y)
38%
(3mo)

KBM

4,400 vol/mo
65%
(5y)
49%
(1y)
6%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...