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We surface rapidly growing trends in business before they take off.

Sage Intacct

22,200 vol/mo
99%
(5y)
52%
(1y)
41%
(3mo)

Sage Intacct is a, established cloud based financial management and ERP software platform widely used by mid market organizations to auto...

99%
(5y)
85%
(1y)
162%
(3mo)

Water bottle handle is a trending accessory driven topic focusing on ergonomic, portable handles or grips for water bottles to enhance gr...

LinkedIn Ads

12,100 vol/mo
99%
(5y)
125%
(1y)
80%
(3mo)

LinkedIn Ads are a mature, high value B2B digital advertising channel leveraging professional targeting, with ongoing innovations in ad f...

Softride

590 vol/mo
99%
(5y)
173%
(1y)
669%
(3mo)

Softride is a, historical and ongoing brand best known for beam style bicycle frames and later for hitch mounted bike racks and towing ac...

Knowify

4,400 vol/mo
99%
(5y)
86%
(1y)
30%
(3mo)

Knowify is a construction project management software platform that helps contractors manage jobs, estimates, invoices, and scheduling fr...

99%
(5y)
55%
(1y)
22%
(3mo)

Digital Marketing Agency refers to firms that design and execute online marketing strategies across channels such as search, social, cont...

Hybrid Work

4,400 vol/mo
98%
(5y)
139%
(1y)
68%
(3mo)

Hybrid Work is a, established convergence of remote and in person work models enabled by digital collaboration tools, changing where, whe...

OpenPhone

40,500 vol/mo
97%
(5y)
26%
(1y)
33%
(3mo)

OpenPhone is a cloud based business phone system designed to replace traditional landlines with scalable VoIP and mobile enabled communic...

Bigin

2,400 vol/mo
97%
(5y)
10%
(1y)
13%
(3mo)

Bigin is a lightweight, pipeline centric CRM by Zoho designed for small businesses to manage contacts, deals, and sales workflows with in...

Vault Platform

170 vol/mo
97%
(5y)
1104%
(1y)
42%
(3mo)

Vault Platform refers to multiple real world concepts and products named Vault Platform, including HashiCorp Vault (a secrets management ...

97%
(5y)
131%
(1y)
55%
(3mo)

Data Visualization Tools are software platforms and libraries that convert raw data into interactive charts, dashboards, and visual insig...

Trueaccord

33,100 vol/mo
97%
(5y)
-3%
(1y)
3%
(3mo)

TrueAccord is a fintech company that provides AI driven debt collection automation and digital outreach to optimize debt recovery for cre...

Leanix

3,600 vol/mo
97%
(5y)
25%
(1y)
31%
(3mo)

LeanIX is a company that provides enterprise architecture management (EAM) software to help organizations view, optimize, and govern thei...

BigID

2,900 vol/mo
96%
(5y)
77%
(1y)
36%
(3mo)

BigID is a data privacy and security company that provides data discovery, classification, and protection solutions using AI to help ente...

96%
(5y)
625%
(1y)
43%
(3mo)

Workforce management software is a, established category of cloud based platforms that automate and optimize employee scheduling, time an...

Awardco

27,100 vol/mo
96%
(5y)
15%
(1y)
-14%
(3mo)

Awardco is a employee recognition and rewards platform that integrates with large marketplaces like Amazon Business to streamline recogni...

SubscribeStar

49,500 vol/mo
96%
(5y)
7%
(1y)
2%
(3mo)

SubscribeStar is a subscription based content platform that enables creators to monetize direct fan support by offering paid subscription...

Cybersecurity Jobs

74,000 vol/mo
95%
(5y)
42%
(1y)
22%
(3mo)

Cybersecurity jobs encompass roles focused on protecting systems, networks, and data from cyber threats; demand is driven by increasing c...

NordPass

27,100 vol/mo
95%
(5y)
28%
(1y)
34%
(3mo)

NordPass is a password management solution developed by Nord Security, part of the broader family of cybersecurity and digital privacy to...

94%
(5y)
80%
(1y)
46%
(3mo)

Candidate Experience refers to the end to end experience job applicants have with an employer's recruiting process, influencing employer ...

94%
(5y)
82%
(1y)
22%
(3mo)

Stakeholder management is the practice of identifying, analyzing, communicating with, and managing the expectations of individuals or gro...

Computer Paper

3,600 vol/mo
94%
(5y)
140%
(1y)
67%
(3mo)

The Computer Paper is a historic topic referring to a Canadian computer magazine published from February 1988 to November 2008, with late...

Loyverse

2,400 vol/mo
94%
(5y)
5%
(1y)
11%
(3mo)

Loyverse is a cloud based point of sale (POS) and business management platform designed for small retailers and restaurants. It provides ...

93%
(5y)
98%
(1y)
21%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

93%
(5y)
180%
(1y)
35%
(3mo)

Product Shortage refers to a sustained imbalance where demand for goods outstrips available supply, driven by disrupted supply chains, la...

Micro Influencers

3,600 vol/mo
93%
(5y)
98%
(1y)
14%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

93%
(5y)
19%
(1y)
1%
(3mo)

Digital Marketing Course is a widely recognized category of training programs that teach core concepts and practical skills in online mar...

Cyber Insurance

3,600 vol/mo
92%
(5y)
74%
(1y)
79%
(3mo)

Cyber insurance is a mature and evolving insurance segment that covers losses from cyber threats such as data breaches, ransomware, and b...

92%
(5y)
74%
(1y)
12%
(3mo)

Business Process Management (BPM) is a discipline and suite of software tools for modeling, automating, executing, monitoring, and optimi...

92%
(5y)
103%
(1y)
14%
(3mo)

Product Researcher is a role focused on understanding user needs, evaluating market opportunities, and validating features to guide produ...

Shrinkflation

8,100 vol/mo
92%
(5y)
-2%
(1y)
9%
(3mo)
92%
(5y)
32%
(1y)
1%
(3mo)

An Employee Savings Plan refers to structured programs offered by employers to help employees save funds, typically for retirement or spe...

92%
(5y)
47%
(1y)
21%
(3mo)

Diversity in Hiring is a, long standing corporate and societal priority focused on increasing representation and inclusion of underrepres...

ORCID

49,500 vol/mo
91%
(5y)
54%
(1y)
21%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

91%
(5y)
103%
(1y)
24%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Ebay Kleinanzeigen

22,200 vol/mo
90%
(5y)
-82%
(1y)
-9%
(3mo)

Ebay Kleinanzeigen is the German localized online classifieds marketplace enabling users to buy, sell, and trade second hand goods and se...

Yotpo

8,100 vol/mo
89%
(5y)
126%
(1y)
30%
(3mo)

Eisenhower Matrix

49,500 vol/mo
89%
(5y)
2%
(1y)
11%
(3mo)

The Eisenhower Matrix is a productivity framework that categorizes tasks into four quadrants based on urgency and importance to prioritiz...

Enzyme Cleaner

40,500 vol/mo
89%
(5y)
97%
(1y)
39%
(3mo)

Enzyme cleaners are cleaning products that use biological enzymes to break down organic stains and odors, gaining traction for pet care, ...

Jobscan

33,100 vol/mo
88%
(5y)
-8%
(1y)
29%
(3mo)

Jobscan is a platform that provides resume optimization and ATS (Applicant Tracking System) matching to improve job applicant visibility ...

Wrapbook

14,800 vol/mo
88%
(5y)
3%
(1y)
48%
(3mo)

Wrapbook is a modern payroll and production management platform for film, television, and digital content crews, enabling streamlined hir...

88%
(5y)
14%
(1y)
15%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Simply Do

30 vol/mo
88%
(5y)
68%
(1y)
31%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

87%
(5y)
63%
(1y)
4%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Social Listening

2,400 vol/mo
87%
(5y)
80%
(1y)
24%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Netskope

18,100 vol/mo
87%
(5y)
111%
(1y)
18%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

86%
(5y)
37%
(1y)
1%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

vidIQ

60,500 vol/mo
86%
(5y)
32%
(1y)
18%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

Ecommerce SEO

3,600 vol/mo
86%
(5y)
58%
(1y)
64%
(3mo)

Innovaccer

6,600 vol/mo
85%
(5y)
110%
(1y)
78%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

85%
(5y)
173%
(1y)
48%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Paid Social

880 vol/mo
84%
(5y)
55%
(1y)
12%
(3mo)

NumberBarn

27,100 vol/mo
84%
(5y)
33%
(1y)
20%
(3mo)

NumberBarn is a platform that enables buying, selling, and transferring phone numbers, including business lines and vanity numbers, facil...

Zapier

165,000 vol/mo
84%
(5y)
70%
(1y)
28%
(3mo)

Zapier is a low code automation platform that connects apps and automates workflows, enabling non technical users to create multi step pr...

SuiteDash

2,400 vol/mo
83%
(5y)
97%
(1y)
-10%
(3mo)

Content Writing

3,600 vol/mo
83%
(5y)
97%
(1y)
22%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

PowerToys

33,100 vol/mo
83%
(5y)
46%
(1y)
14%
(3mo)

PowerToys is a, established collection of utilities for Windows that enhances productivity for power users. Maintained by Microsoft and d...

83%
(5y)
161%
(1y)
25%
(3mo)

Shopify SEO

2,900 vol/mo
82%
(5y)
55%
(1y)
55%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Lower Cost

5,400 vol/mo
82%
(5y)
60%
(1y)
31%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...