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We surface rapidly growing trends in business before they take off.

Smishing

18,100 vol/mo
30%
(5y)
-14%
(1y)
5%
(3mo)

Smishing is the act of delivering malicious SMS messages to deceive users into revealing personal information or credentials, representin...

Proven

9,900 vol/mo
30%
(5y)
30%
(1y)
19%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Gorgias

27,100 vol/mo
30%
(5y)
18%
(1y)
9%
(3mo)

Gorgias is a customer service helpdesk and automation platform designed for ecommerce brands, enabling centralized support across channel...

Invoice Home

22,200 vol/mo
30%
(5y)
102%
(1y)
26%
(3mo)

Invoice Home is a, established online invoicing platform that enables individuals and businesses to create, customize, and send professio...

Lilt

18,100 vol/mo
30%
(5y)
25%
(1y)
-9%
(3mo)

Lilt is a AI powered translation platform that combines neural machine translation with human in the loop editing, used for enterprise lo...

Easyship

8,100 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Easyship is a shipping and fulfillment platform that provides tools for merchants to quote, compare, and manage cross border and domestic...

EaaS

27,100 vol/mo
29%
(5y)
31%
(1y)
31%
(3mo)

Everything as a Service (EaaS) is the ongoing expansion of the as a service model to encompass a broad, integrated suite of software, pla...

Workable

14,800 vol/mo
28%
(5y)
30%
(1y)
9%
(3mo)

Workable is a cloud based recruitment software company that provides an applicant tracking system and recruitment workflow tools used by ...

Sender

9,900 vol/mo
27%
(5y)
24%
(1y)
13%
(3mo)

Sender refers to a set of concepts and brands centered on messaging, email marketing, and outbound communications platforms that help bus...

The Yes

720 vol/mo
27%
(5y)
51%
(1y)
22%
(3mo)

The Yes was a AI powered fashion shopping platform founded in 2018 that aimed to personalize online fashion discovery and shopping. It ga...

Backlog

18,100 vol/mo
26%
(5y)
131%
(1y)
113%
(3mo)

Backlog is a and enduring concept in software development and project management, with current discussions focusing on backlog refinement...

Looka

18,100 vol/mo
26%
(5y)
-6%
(1y)
3%
(3mo)

Looka is an AI powered logo design and branding platform that helps individuals and businesses create logos and brand assets quickly usin...

Toggl Track

12,100 vol/mo
26%
(5y)
19%
(1y)
25%
(3mo)

Toggl Track is a, widely used cloud based time tracking and analytics tool designed to help individuals and teams log work hours, measure...

Focusmate

9,900 vol/mo
26%
(5y)
21%
(1y)
27%
(3mo)

Focusmate is a platform that provides virtual coworking sessions by matching users for structured focus blocks, aiming to improve product...

Dealcloud

9,900 vol/mo
25%
(5y)
37%
(1y)
14%
(3mo)

DealCloud is a CRM and data management platform tailored for the financial services sector, particularly private equity, venture capital,...

Toptal

22,200 vol/mo
25%
(5y)
81%
(1y)
19%
(3mo)

Toptal is a global talent marketplace that connects enterprises with freelance software developers, designers, and product managers. The ...

Digital Signature

18,100 vol/mo
25%
(5y)
61%
(1y)
82%
(3mo)

Zenoti

14,800 vol/mo
25%
(5y)
19%
(1y)
1%
(3mo)

Zenoti is a leading cloud based software platform for managing spa, salon, and wellness businesses, reflecting a broader shift toward int...

Gumroad

135,000 vol/mo
25%
(5y)
10%
(1y)
30%
(3mo)

Gumroad is a digital storefront platform that enables creators to sell digital products and memberships directly to their audience, facil...

Veev

4,400 vol/mo
25%
(5y)
34%
(1y)
42%
(3mo)

Veev is a company specializing in modular and prefab residential construction, aiming to streamline homebuilding through technology enabl...

24%
(5y)
16%
(1y)
12%
(3mo)

Freight Marketplace refers to online platforms that connect shippers with carriers to book and manage freight shipments, enabling real ti...

4 Day Week

880 vol/mo
24%
(5y)
26%
(1y)
33%
(3mo)

The 4 Day Week trend refers to organizations experimenting with reducing the standard workweek to four days while maintaining pay or prod...

BambooHR

90,500 vol/mo
24%
(5y)
17%
(1y)
26%
(3mo)

BambooHR is a cloud based human resources software platform aimed at small to mid sized businesses, providing HRIS, applicant tracking, o...

24%
(5y)
21%
(1y)
39%
(3mo)

Procurement specialists are increasingly central to digital supply chain transformation, leveraging e procurement platforms, data analyti...

SignalHire

8,100 vol/mo
24%
(5y)
130%
(1y)
79%
(3mo)

SignalHire is a recruitment and people search platform that provides contact information and sourcing tools for professionals, recruiters...

Prologis

33,100 vol/mo
24%
(5y)
25%
(1y)
22%
(3mo)

Prologis is a leading global logistics real estate company (REIT) that owns, develops, and operates high quality logistics facilities wor...

GoShare

22,200 vol/mo
24%
(5y)
21%
(1y)
29%
(3mo)

GoShare is a on demand logistics platform connecting independent delivery professionals with businesses and consumers for last mile deliv...

24%
(5y)
-1%
(1y)
13%
(3mo)

CMS 1500 Claim Form is the standard paper and electronic claim form used in the United States by healthcare providers to bill insurance p...

Kajabi

49,500 vol/mo
24%
(5y)
6%
(1y)
2%
(3mo)

Kajabi is a comprehensive all in one online business platform that enables creators to build, market, and sell online courses, membership...

Backlink

8,100 vol/mo
24%
(5y)
57%
(1y)
32%
(3mo)

Backlinks are a foundational SEO signal representing external URLs pointing to a site, influencing search rankings, domain authority, and...

CIENCE

1,600 vol/mo
23%
(5y)
6%
(1y)
-1%
(3mo)

CIENCE is a company specializing in outsourced outbound sales and lead generation services, often cited in discussions about scalable B2B...

Medical Coding

12,100 vol/mo
23%
(5y)
19%
(1y)
21%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

Adecco Staffing

90,500 vol/mo
23%
(5y)
20%
(1y)
-5%
(3mo)

Adecco Staffing is a global staffing and workforce solutions company that connects talent with employers across industries, driving trend...

Linksquares

2,900 vol/mo
23%
(5y)
72%
(1y)
52%
(3mo)

Linksquares is a contract lifecycle management (CLM) and contract analytics platform that uses AI to extract, analyze, and summarize cont...

22%
(5y)
24%
(1y)
16%
(3mo)

Globalization Partners is a company that provides global employment solutions, enabling businesses to hire and onboard employees internat...

EPOS

6,600 vol/mo
22%
(5y)
20%
(1y)
16%
(3mo)

EPOS refers to Electronic Point Of Sale systems, which are evolving from simple register software to integrated, cloud based platforms th...

Census

60,500 vol/mo
22%
(5y)
77%
(1y)
104%
(3mo)

Census is the official population count and demographic snapshot conducted by governments, used for political representation, funding all...

SendGrid

60,500 vol/mo
22%
(5y)
27%
(1y)
8%
(3mo)

SendGrid is a cloud based email delivery service that specializes in transactional and marketing emails; it operates as part of Twilio af...

Loomly

14,800 vol/mo
22%
(5y)
-15%
(1y)
-8%
(3mo)

Loomly is a social media management and content calendar platform that has gained recognition as brands seek streamlined workflow, collab...

Gift Cards

14,800 vol/mo
21%
(5y)
13%
(1y)
-41%
(3mo)

Gift cards are a mature but evolving market driven by digital delivery, e commerce integration, and experiential gifting. The trend encom...

Storybrand

2,900 vol/mo
21%
(5y)
23%
(1y)
11%
(3mo)

StoryBrand is a marketing framework and brand storytelling methodology created by Donald Miller that helps businesses clarify their messa...

Public Adjuster

14,800 vol/mo
21%
(5y)
28%
(1y)
33%
(3mo)

Public adjusters are licensed professionals who represent policyholders in negotiating with insurance companies to maximize claims. The t...

Checkr

60,500 vol/mo
21%
(5y)
14%
(1y)
5%
(3mo)

Checkr is a background check platform used by companies to screen candidates, contractors, and employees, integrating with hiring workflo...

Power BI

368,000 vol/mo
20%
(5y)
0%
(1y)
16%
(3mo)

Power BI is a, well established business intelligence and data visualization platform by Microsoft that enables organizations to connect ...

20%
(5y)
30%
(1y)
59%
(3mo)

Regulatory Affairs is a, established field focused on ensuring products, especially in healthcare and life sciences, meet all laws, guide...

20%
(5y)
35%
(1y)
50%
(3mo)

Content Strategist is a role in marketing and communications focused on planning, guiding, and optimizing long term content initiatives a...

20%
(5y)
19%
(1y)
20%
(3mo)

Business Envelopes refer to the market and use of branded, premium, and sustainable envelopes for professional communications and direct ...

Paperpile

6,600 vol/mo
20%
(5y)
-3%
(1y)
7%
(3mo)

Paperpile is a cloud based reference management tool designed to help researchers organize papers, PDFs, and citations with integrations ...

AhaSlides

9,900 vol/mo
20%
(5y)
52%
(1y)
14%
(3mo)

AhaSlides is a, established cloud based audience engagement and interactive presentation platform that enables presenters to incorporate ...

SmartRecruiters

9,900 vol/mo
20%
(5y)
53%
(1y)
20%
(3mo)

SmartRecruiters is a leading cloud based recruitment software platform that enables organizations to manage job postings, applicant track...

SEO Copywriting

1,900 vol/mo
20%
(5y)
30%
(1y)
-1%
(3mo)

SEO copywriting is the practice of creating content that is both valuable to readers and optimized for search engines to improve organic ...

Willful

12,100 vol/mo
20%
(5y)
18%
(1y)
25%
(3mo)

Willful is a company and product category: an online platform that helps individuals create legally valid wills and related estate planni...

Slido

74,000 vol/mo
19%
(5y)
0%
(1y)
-7%
(3mo)

Slido is a, established interactive event platform that enables live polls, Q&A, and audience participation features to enhance meetings,...

Curion

9,900 vol/mo
19%
(5y)
3%
(1y)
-15%
(3mo)

Curion is a company specializing in sensory and consumer research, known for providing lab based and digital sensory testing solutions to...

Egift Card

27,100 vol/mo
19%
(5y)
11%
(1y)
-27%
(3mo)

Egift cards are digital gift cards delivered electronically for use online or in store, widely adopted across retail, hospitality and dig...

Employee Engagement

301,000 vol/mo
18%
(5y)
123%
(1y)
94%
(3mo)

Employee engagement is a and enduring topic focusing on how organizations measure, improve, and sustain employee motivation, commitment, ...

Domain Name

40,500 vol/mo
18%
(5y)
39%
(1y)
44%
(3mo)

Domain name strategy is increasingly central to online identity, branding, and monetization, with shifts toward premium domains, shorter ...

Lienholder

18,100 vol/mo
18%
(5y)
7%
(1y)
2%
(3mo)

Lienholder is a legitimate legal and financial concept describing a party that holds a security interest in property to secure a debt, co...

Waystar

60,500 vol/mo
18%
(5y)
8%
(1y)
18%
(3mo)

Waystar is a leading healthcare revenue cycle management company that provides cloud based solutions to streamline medical billing, claim...

Brown Envelopes

1,900 vol/mo
17%
(5y)
33%
(1y)
21%
(3mo)

Brown Envelopes refer to the historical concept of bribe payments associated with brown paper envelopes, often used as a shorthand for co...