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We surface rapidly growing trends in XXX before they take off.

Breakcore

9,900 vol/mo
55%
(5y)
8%
(1y)
-3%
(3mo)

Breakcore is an experimental electronic music genre known for its aggressive breakbeat sampling, chaotic tempo changes, and distortion, d...

Digital Download

2,900 vol/mo
55%
(5y)
132%
(1y)
19%
(3mo)

Digital Download refers to the distribution of software, games, media, and other digital goods via downloadable files over the internet, ...

EA

368,000 vol/mo
55%
(5y)
15%
(1y)
-4%
(3mo)

OTT Platform

1,300 vol/mo
55%
(5y)
61%
(1y)
-16%
(3mo)

OTT Platform refers to over the top streaming services that deliver video content directly over the internet, bypassing traditional broad...

54%
(5y)
139%
(1y)
-9%
(3mo)

Uswe

4,400 vol/mo
54%
(5y)
16%
(1y)
97%
(3mo)

USWE is a brand known for performance hydration backpacks designed to minimize bounce during high intensity activities like mountain biki...

My Figurine

720 vol/mo
54%
(5y)
87%
(1y)
25%
(3mo)

G2G

135,000 vol/mo
54%
(5y)
20%
(1y)
3%
(3mo)

Steam Deck

823,000 vol/mo
54%
(5y)
14%
(1y)
-27%
(3mo)

Steam Deck is a handheld gaming PC developed by Valve that popularized portable PC gaming with a Linux based SteamOS, enabling PC quality...

Evermore

40,500 vol/mo
53%
(5y)
-8%
(1y)
17%
(3mo)
53%
(5y)
20%
(1y)
44%
(3mo)

Oxygen Advantage is a recognized breathing optimization method and program that emphasizes nasal breathing, controlled breath holds, and ...

Donkey Kong

165,000 vol/mo
52%
(5y)
63%
(1y)
-14%
(3mo)

Donkey Kong is a longstanding Nintendo video game franchise featuring the ape Donkey Kong and his adventures in platforming and arcade ti...

52%
(5y)
81%
(1y)
3%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

Metroidvania

27,100 vol/mo
52%
(5y)
45%
(1y)
1%
(3mo)

Metroidvania is a long standing video game genre characterized by interconnected world exploration, platforming, and gaining new abilitie...

Game Of Life

210 vol/mo
52%
(5y)
102%
(1y)
5%
(3mo)

Conway's Game of Life is a classic cellular automaton where simple rules on a grid produce complex emergent patterns. It remains a founda...

Now CD

27,100 vol/mo
52%
(5y)
24%
(1y)
18%
(3mo)

NOW CD refers to the NOW That's What I Call Music compilation series, a long running set of multi artist CDs that has seen renewed consum...

Gambling

90,500 vol/mo
52%
(5y)
37%
(1y)
0%
(3mo)

Running Club

12,100 vol/mo
52%
(5y)
57%
(1y)
78%
(3mo)

Running Club is a and established trend centered on organized group running activities, community building, and digital backed running ec...

Positive Grid

8,100 vol/mo
52%
(5y)
42%
(1y)
54%
(3mo)

Positive Grid is a company known for its guitar amp modeling software and hardware ecosystem, notably the BIAS Amp and BIAS FX line, whic...

Live Dealer

320 vol/mo
51%
(5y)
141%
(1y)
31%
(3mo)

Live Dealer refers to real time, streaming casino games hosted by human dealers accessible online, blending land based authenticity with ...

Luminary

40,500 vol/mo
51%
(5y)
6%
(1y)
-9%
(3mo)

Luminary is a, established player in the podcast and audio content space, notable for its premium subscription model and high profile ori...

Air America

8,100 vol/mo
51%
(5y)
92%
(1y)
50%
(3mo)

Air America is a historically real term referring to the CIA operated Air America airline used in covert operations during the Vietnam er...

Grimdark

8,100 vol/mo
51%
(5y)
24%
(1y)
-4%
(3mo)

Grimdark is a recognized genre that depicts a bleak, morally gray world where power, oppression, and survival dominate, often featuring f...

Novel

74,000 vol/mo
51%
(5y)
56%
(1y)
-2%
(3mo)
51%
(5y)
84%
(1y)
126%
(3mo)

Complete Series refers to the trend of releasing and promoting entire series or seasons in a complete, bingeable package across streaming...

49%
(5y)
69%
(1y)
8%
(3mo)

Japanese Cyberpunk is a historically established subgenre of cyberpunk defined by Japanese aesthetics, techno anxieties, and urban futuri...

Jama

22,200 vol/mo
49%
(5y)
112%
(1y)
16%
(3mo)

Jama Software is a company known for its requirements management and product lifecycle intelligence tooling, often discussed in the conte...

You Book

14,800 vol/mo
49%
(5y)
36%
(1y)
0%
(3mo)

You Book refers to several real world entities around personalized book experiences, including booking related platforms and edtech servi...

Cyborg Robot

320 vol/mo
47%
(5y)
114%
(1y)
326%
(3mo)

Cyborg Robot refers to the convergence of human biology and robotics through implanted or wearable neuro augmentation devices, muscular a...

Booknook

90,500 vol/mo
47%
(5y)
1%
(1y)
-42%
(3mo)

Dying to Be Me

1,900 vol/mo
46%
(5y)
35%
(1y)
40%
(3mo)

Dying to Be Me is a widely discussed concept rooted in the near death experience literature and personal transformation narratives, focus...

Wizard of Oz

450,000 vol/mo
46%
(5y)
7%
(1y)
-45%
(3mo)

Wizard of Oz is a long standing cultural property originating from L. Frank Baum's 1900 novel and popularized worldwide by the 1939 film,...

AJ Styles

135,000 vol/mo
46%
(5y)
54%
(1y)
-34%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
45%
(5y)
36%
(1y)
120%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Equestria Girls

27,100 vol/mo
45%
(5y)
18%
(1y)
15%
(3mo)

Equestria Girls is a media and toy franchise spin off of the My Little Pony brand, focusing on the lives of pony characters in human form...

Epic Mickey 2

5,400 vol/mo
45%
(5y)
-11%
(1y)
-31%
(3mo)

Epic Mickey 2: The Power of Two is a action adventure platformer released in 2012, featuring Mickey Mouse and Oswald the Lucky Rabbit; it...

Indebted

18,100 vol/mo
44%
(5y)
-8%
(1y)
25%
(3mo)

Indebted is a topic referring to debt related themes and discussions, including media titles and the broader societal focus on indebtedne...

Gamefound

22,200 vol/mo
44%
(5y)
0%
(1y)
35%
(3mo)

Gamefound is a crowdfunding and storefront platform primarily used for board games and tabletop role playing games, enabling creators to ...

43%
(5y)
47%
(1y)
35%
(3mo)

Age of Rebellion is a Star Wars themed tabletop role playing game setting produced by Fantasy Flight Games, centered on the Rebel Allianc...

Classical CD

260 vol/mo
42%
(5y)
90%
(1y)
48%
(3mo)

Classical CD represents a sustained niche interest in physical classical music CDs amid a broader migration to streaming, with collectors...

Easy A

110,000 vol/mo
41%
(5y)
39%
(1y)
12%
(3mo)

Easy A is a 2010 American teen comedy film directed by Will Gluck, starring Emma Stone. It has remained a recognizable pop culture refere...

Star Kids

8,100 vol/mo
41%
(5y)
60%
(1y)
54%
(3mo)

Legos

2,740,000 vol/mo
41%
(5y)
12%
(1y)
-48%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Fairlight

3,600 vol/mo
41%
(5y)
41%
(1y)
28%
(3mo)

Fairlight is a long standing name in audio technology and digital music production, most notably associated with the Fairlight CMI synthe...

Gametime

246,000 vol/mo
41%
(5y)
4%
(1y)
4%
(3mo)

Gametime is a mobile first ticketing platform specializing in last minute event tickets, widely recognized in the live events industry as...

Food Challenge

4,400 vol/mo
40%
(5y)
81%
(1y)
11%
(3mo)

Food Challenge is a and ongoing phenomenon where individuals or teams attempt eating or cooking feats under specific constraints, often s...

Gravel Bicycle

60,500 vol/mo
40%
(5y)
50%
(1y)
175%
(3mo)

Gravel bicycle refers to a cycling category centered on multi terrain gravel riding, combining road like performance with off road capabi...

Disney Cars

14,800 vol/mo
40%
(5y)
39%
(1y)
56%
(3mo)

Disney Cars is the franchise surrounding the animated Cars films from Pixar and Disney, including merchandise, games, theme park tie ins,...

Pioneer DJ

22,200 vol/mo
40%
(5y)
45%
(1y)
81%
(3mo)

Pioneer DJ is a longtime leader in professional DJ hardware and software, with current momentum around streaming enabled workflows, integ...

Deck Box

27,100 vol/mo
40%
(5y)
62%
(1y)
131%
(3mo)

Deck Box refers to storage containers used to protect and organize trading cards, board game cards, or collectible card game decks. It is...

Educational Games

49,500 vol/mo
39%
(5y)
52%
(1y)
7%
(3mo)

Educational Games is a and established trend focusing on using game mechanics and digital play to enhance learning outcomes across K 12 a...

Wing Foiling

9,900 vol/mo
39%
(5y)
36%
(1y)
30%
(3mo)

Wing foiling has emerged as a prominent water sport that combines a handheld wing with a hydrofoil board, enabling riders to skim above t...

Digital Copy

1,300 vol/mo
39%
(5y)
51%
(1y)
11%
(3mo)

Digital Copy refers to a digital version of a movie or media that accompanies a physical disc (DVD/Blu ray/Ultra HD Blu ray) or is provid...

Versus

2,240,000 vol/mo
39%
(5y)
33%
(1y)
1%
(3mo)

Versus is a fashion label known as the youth oriented line under Versace, historically recognized for bold streetwear inspired designs an...

Drum Set

90,500 vol/mo
38%
(5y)
96%
(1y)
231%
(3mo)

Drum Set is a long standing musical instrument category consisting of a kit with multiple drums and hardware, used across genres from roc...

Minigame

1,300 vol/mo
38%
(5y)
34%
(1y)
-6%
(3mo)

Minigames are compact, easily accessible games embedded within larger apps, platforms, or services to boost engagement, retention, moneti...

Spinning Reel

40,500 vol/mo
38%
(5y)
65%
(1y)
288%
(3mo)

Spinning reels are a long standing category of fishing reels designed for ease of use, versatile casting, and smooth line retrieval. Rece...

Puzzle Books

8,100 vol/mo
38%
(5y)
71%
(1y)
34%
(3mo)

Puzzle Books are a long standing format featuring collections of word, number, logic, and visual puzzles designed for entertainment, brai...

DS Games

33,100 vol/mo
38%
(5y)
6%
(1y)
9%
(3mo)

Nintendo DS games are a family of video games developed for the Nintendo DS handheld console, notable for touch screen and dual screen ga...

Docuseries

5,400 vol/mo
38%
(5y)
41%
(1y)
-55%
(3mo)

Docuseries have emerged as a prominent format in streaming and broadcast media, combining documentary storytelling with serialized narrat...

Gacha Game

33,100 vol/mo
38%
(5y)
42%
(1y)
1%
(3mo)

Gacha games are monetized mobile and online games that use randomized rewards tied to in game currency or premium purchases, encouraging ...

OddsJam

22,200 vol/mo
37%
(5y)
-22%
(1y)
5%
(3mo)

Art Books

9,900 vol/mo
37%
(5y)
42%
(1y)
-3%
(3mo)

Art Books is a long standing category encompassing visual art monographs, photography books, artist portfolios, and curated art volumes t...

Zombies

368,000 vol/mo
37%
(5y)
16%
(1y)
-15%
(3mo)

Zombies refer to fictional undead beings that feed on the living, featured across films, television, video games, comics, and literature....

Fangamer

90,500 vol/mo
37%
(5y)
68%
(1y)
-28%
(3mo)

PS5

1,500,000 vol/mo
37%
(5y)
4%
(1y)
-19%
(3mo)

Restream

60,500 vol/mo
36%
(5y)
10%
(1y)
-5%
(3mo)

Restream is a time multi streaming platform that enables broadcasters to simultaneously stream live video to multiple destinations (e.g.,...

Board Game Cafe

27,100 vol/mo
36%
(5y)
34%
(1y)
-11%
(3mo)

Board Game Cafe is a, established concept where patrons can play board games in a cafe setting, often with a curated library, cafe menu, ...

Duck Books

1,000 vol/mo
36%
(5y)
42%
(1y)
-3%
(3mo)

Duck Books refers to the ongoing interest in duck themed children's literature and related publishing activity, including niche publisher...

Eagles

6,120,000 vol/mo
36%
(5y)
-2%
(1y)
-76%
(3mo)

Eagles are experiencing renewed visibility and interest driven by wildlife conservation efforts, habitat protection, and increased public...

Solarpunk

27,100 vol/mo
36%
(5y)
27%
(1y)
37%
(3mo)

Solarpunk is a, established cultural and design movement that envisions sustainable, community driven futures powered by renewable energy...

Lego

2,740,000 vol/mo
36%
(5y)
20%
(1y)
-15%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

Pickleball Nets

18,100 vol/mo
35%
(5y)
-14%
(1y)
71%
(3mo)

Pickleball nets have grown in visibility due to the sport's rapid popularity and the need for portable, durable net systems for home cour...

Kindle

673,000 vol/mo
35%
(5y)
1%
(1y)
-7%
(3mo)

Kindle is Amazon's line of e readers and a broader ecosystem for digital books and reading services, driving large scale ebook adoption, ...

Marathon

673,000 vol/mo
35%
(5y)
27%
(1y)
76%
(3mo)

Marathon is a long distance running event typically 42.195 kilometers, widely recognized as a global athletic and fitness phenomenon with...

Betters

74,000 vol/mo
35%
(5y)
30%
(1y)
8%
(3mo)

Betters is a recognizable term appearing across multiple real world entities and brands (e.g., Betters Agency, Betters Construction, The ...

Fluttershy

110,000 vol/mo
34%
(5y)
22%
(1y)
35%
(3mo)

Fluttershy is a fictional pony from the My Little Pony franchise, historically a popular character among fans for her kindness and gentle...

Gravel Bike

60,500 vol/mo
34%
(5y)
39%
(1y)
177%
(3mo)

Gravel biking is a growing cycling trend focused on riding gravel roads and mixed terrain paths with specialized bikes, components, and c...

Clay Targets

3,600 vol/mo
34%
(5y)
3%
(1y)
39%
(3mo)

Clay targets refer to the disposable ceramic discs used in shooting sports such as skeet, trap, and sporting clays, with related trends i...

City Of Ember

49,500 vol/mo
34%
(5y)
1%
(1y)
31%
(3mo)

City Of Ember is a fictional, subterranean city from the 2003 novel by Jeanne DuPrau and its 2008 film adaptation. It portrays a closed, ...

33%
(5y)
62%
(1y)
-7%
(3mo)

Online gambling is a, established sector that encompasses internet based betting, casino games, and poker platforms operated by licensed ...

Who Was

27,100 vol/mo
33%
(5y)
15%
(1y)
2%
(3mo)

Who Was? is a long running children's biography series published by Penguin Workshop that profiles notable historical figures, events, an...

Goose Books

590 vol/mo
33%
(5y)
47%
(1y)
4%
(3mo)

Goose Books appears to refer to real world children's and youth book initiatives and storefronts with the word goose in branding, includi...

Betting

165,000 vol/mo
33%
(5y)
27%
(1y)
0%
(3mo)

Brain Games

40,500 vol/mo
33%
(5y)
73%
(1y)
1%
(3mo)

Brain Games refer to digital and physical activities designed to train cognitive functions such as memory, attention, and processing spee...

It DVD

320 vol/mo
33%
(5y)
58%
(1y)
-2%
(3mo)

It DVD refers to the enduring availability and discussion around the IT franchise on DVD/Blu ray, including Stephen King’s It (1990 min...

Sports Cards

74,000 vol/mo
33%
(5y)
44%
(1y)
4%
(3mo)

Sports cards represent a sustained revival and diversification in the collecting and trading of physical and digital collectible sports c...

Center Stage

40,500 vol/mo
33%
(5y)
52%
(1y)
18%
(3mo)

Center Stage refers to the intentional elevation of a person, product, or content to a position of focused visibility in a public perform...

It

823,000 vol/mo
33%
(5y)
31%
(1y)
7%
(3mo)
33%
(5y)
132%
(1y)
14%
(3mo)

TikTok Video Editor is a, widely used set of built in and companion editing tools centered around creating, editing, and exporting TikTok...

TV Series

22,200 vol/mo
32%
(5y)
44%
(1y)
11%
(3mo)

TV Series remain a dominant form of serialized entertainment with continued growth in streaming, global co productions, and franchise dri...

Focal

14,800 vol/mo
32%
(5y)
25%
(1y)
34%
(3mo)

Focal is a, established brand known for high end audio equipment including speakers and headphone products, primarily originating from Fr...

Steam

2,740,000 vol/mo
32%
(5y)
21%
(1y)
-9%
(3mo)

BrickLink

368,000 vol/mo
32%
(5y)
28%
(1y)
-6%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Bully Game

22,200 vol/mo
32%
(5y)
30%
(1y)
-4%
(3mo)

Bully is a 2006 open world action adventure game by Rockstar Vancouver, published by Rockstar Games, notable for its boarding school sett...

Loudly

12,100 vol/mo
31%
(5y)
22%
(1y)
11%
(3mo)

Folklore

74,000 vol/mo
30%
(5y)
21%
(1y)
6%
(3mo)

Folklore is gaining prominence as a cross platform focus on traditional storytelling, myths, and community created narratives that blend ...

Flipper Zero

165,000 vol/mo
30%
(5y)
-15%
(1y)
-20%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Ryse

40,500 vol/mo
30%
(5y)
10%
(1y)
34%
(3mo)

Ryse is a action adventure game from Crytek that has seen renewed attention due to its PC port and ongoing interest in narrative driven, ...

Babymetal

110,000 vol/mo
30%
(5y)
0%
(1y)
13%
(3mo)

Babymetal is a Japanese kawaii metal band formed in 2010, known for blending idol aesthetics with heavy metal and for globally expanding ...

Alltime

33,100 vol/mo
29%
(5y)
32%
(1y)
-35%
(3mo)

Alltime is a Named term used by several distinct brands and companies (notably in plastics, watches/accessories, and general contracting)...

Doll Accessories

2,400 vol/mo
29%
(5y)
47%
(1y)
39%
(3mo)

Figure

74,000 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Awards

49,500 vol/mo
29%
(5y)
34%
(1y)
-13%
(3mo)

Awards is a longstanding concept recognizing achievement across industries. The current period emphasizes inclusive, diverse recognition,...

Gaming

40,500 vol/mo
29%
(5y)
50%
(1y)
48%
(3mo)

Braavos

2,400 vol/mo
29%
(5y)
37%
(1y)
57%
(3mo)

Braavos is a fictional city state from the Game of Thrones universe, renowned for its finance, espionage, and shipbuilding prowess, cente...

Country CD

320 vol/mo
29%
(5y)
61%
(1y)
18%
(3mo)
29%
(5y)
65%
(1y)
-35%
(3mo)

Euro Truck Simulator is a vehicle simulation game by SCS Software that focuses on long haul trucking across Europe, known for its realist...

AimLabs

9,900 vol/mo
29%
(5y)
1%
(1y)
14%
(3mo)

AimLabs is a interactive training platform focused on improving aiming and reaction time for gamers, providing personalized training rout...

Air Bud

74,000 vol/mo
28%
(5y)
23%
(1y)
30%
(3mo)

Air Bud is a long running family film franchise featuring a highly athletic canine; the topic centers on the cultural impact and enduring...

Unicorn Balloon

1,600 vol/mo
28%
(5y)
15%
(1y)
71%
(3mo)

Game Card

9,900 vol/mo
28%
(5y)
39%
(1y)
-12%
(3mo)

West Biking

720 vol/mo
28%
(5y)
84%
(1y)
67%
(3mo)

West Biking is a recognized but niche term primarily associated with a cycling brand and West Coast cycling culture promotions rather tha...

AORUS

6,600 vol/mo
28%
(5y)
23%
(1y)
-4%
(3mo)

AORUS is a prominent gaming hardware brand under Gigabyte Technology, known for gaming laptops, desktops, graphics cards, motherboards, a...

Wild Republic

8,100 vol/mo
28%
(5y)
72%
(1y)
80%
(3mo)

Lutris

9,900 vol/mo
27%
(5y)
50%
(1y)
-10%
(3mo)

Lutris is a, established open source gaming platform for Linux that manages and launches games from multiple sources using emulation and ...

Molten

12,100 vol/mo
27%
(5y)
23%
(1y)
23%
(3mo)

Molten is a, established brand and term primarily associated with Molten Corporation, a long standing sports equipment company known for ...

Piscifun

14,800 vol/mo
27%
(5y)
35%
(1y)
36%
(3mo)

Piscifun is a fishing gear brand known for affordable reels, rods, and tackle, popular among anglers for value oriented gear and online d...

Kanopy

135,000 vol/mo
27%
(5y)
16%
(1y)
12%
(3mo)

Kanopy is a streaming platform that provides library and institution accessible, on demand educational and independent films through par...

Lego City

40,500 vol/mo
27%
(5y)
43%
(1y)
23%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...