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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Labubu Blind Box

60,500 vol/mo
9999%+
(5y)
266%
(1y)
-16%
(3mo)

Labubu Blind Box is a, widely recognized blind box toy phenomenon led by Pop Mart, featuring Labubu plush/figures sold in sealed boxes to...

Popmart

2,240,000 vol/mo
4928%
(5y)
89%
(1y)
-39%
(3mo)

Popmart refers to the global consumer culture around Pop Mart International and its ecosystem of blind box collectibles, online and offli...

Mofusand

60,500 vol/mo
4144%
(5y)
-15%
(1y)
-22%
(3mo)

AI Toy

2,900 vol/mo
1210%
(5y)
444%
(1y)
60%
(3mo)

AI Toy refers to consumer toys and educational devices enhanced with artificial intelligence to interact, adapt, and personalize play and...

Inside Out Toys

2,400 vol/mo
1010%
(5y)
-80%
(1y)
20%
(3mo)

Inside Out Toys refers to toy products and merchandise themed around Pixar's Inside Out characters (Joy, Sadness, Anger, Fear, Disgust) t...

Jellycat

9,900 vol/mo
822%
(5y)
27%
(1y)
-35%
(3mo)

Jellycat is a well established brand of luxury soft plush toys known for its whimsical designs and premium materials, with enduring consu...

K&F Concept

3,600 vol/mo
622%
(5y)
470%
(1y)
512%
(3mo)

K&F Concept is a recognized camera accessories company known for affordable, widely used items like tripods, filters, and mounts that app...

Hirono

60,500 vol/mo
613%
(5y)
76%
(1y)
-14%
(3mo)

Blind Boxes

74,000 vol/mo
595%
(5y)
184%
(1y)
-13%
(3mo)

Blind Boxes are sealed containers containing a random toy or collectible, driving anticipation and collectability as consumers seek to co...

Pudgy Penguins

22,200 vol/mo
402%
(5y)
38%
(1y)
42%
(3mo)

Pudgy Penguins is a NFT collection featuring penguin themed digital artwork on Ethereum, launched in 2021, which gained notable cultural ...

Blind Box

74,000 vol/mo
379%
(5y)
192%
(1y)
-2%
(3mo)

Blind Box is a consumer trend centered on purchasing mystery miniature collectibles where the exact item is unknown until opened, driving...

Miniso

823,000 vol/mo
294%
(5y)
76%
(1y)
-12%
(3mo)

Miniso is a global discount retailer offering Japanese inspired, affordable everyday goods and lifestyle products across a wide range of ...

Electronic Pet

590 vol/mo
196%
(5y)
472%
(1y)
272%
(3mo)

Electronic Pet refers to digitally powered or robotized companion animals, ranging from handheld virtual pets to advanced autonomous robo...

Shoulder Plush

720 vol/mo
158%
(5y)
220%
(1y)
560%
(3mo)

Interactive Dog Toy

33,100 vol/mo
140%
(5y)
148%
(1y)
128%
(3mo)

Interactive Dog Toy is a category of smart and puzzle based toys designed to keep dogs mentally and physically engaged through movement, ...

RockJam

1,300 vol/mo
129%
(5y)
152%
(1y)
359%
(3mo)

RockJam is a recognized consumer electronics brand specializing in entry level musical instruments and accessories, notably affordable ke...

Sensory Toy

33,100 vol/mo
126%
(5y)
149%
(1y)
261%
(3mo)

Sensory Toy refers to toys designed to stimulate multiple senses (touch, sight, sound, possibly proprioception and balance) to support de...

Kids Headphones

14,800 vol/mo
106%
(5y)
169%
(1y)
312%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Joyin

1,900 vol/mo
105%
(5y)
81%
(1y)
156%
(3mo)

JOYIN is a consumer products company known for toys, party supplies, and seasonal decor with multiple sub brands (e.g., JOVA, SLOOSH, JOI...

Crochet Plushies

8,100 vol/mo
98%
(5y)
-2%
(1y)
-18%
(3mo)

Crochet Plushies refer to handmade stuffed animals created using crochet, typically via amigurumi techniques. The trend encompasses hobby...

94%
(5y)
223%
(1y)
447%
(3mo)