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We surface rapidly growing trends in XXX before they take off.

Underdog Fantasy

40,500 vol/mo
100%
(5y)
-21%
(1y)
-38%
(3mo)

Underdog Fantasy is a fantasy sports platform focused on best ball leagues and player prop based formats like PICK'EM, gaining popularity...

Stationhead

4,400 vol/mo
99%
(5y)
-17%
(1y)
-9%
(3mo)

Stationhead is a social audio platform that enables users to host and discover live radio style shows, combining streaming with community...

Eight Dates

1,900 vol/mo
99%
(5y)
128%
(1y)
67%
(3mo)

Eight Dates is a relationship guidance framework and book by John Gottman and Julie Gottman that outlines eight structured conversations ...

TTRPG

18,100 vol/mo
99%
(5y)
18%
(1y)
9%
(3mo)

TTRPG refers to tabletop role playing games, a long standing gaming format that has surged in mainstream visibility and cultural relevanc...

Power Slap

27,100 vol/mo
98%
(5y)
-5%
(1y)
38%
(3mo)

Power Slap is a combat entertainment trend centered on organized slap fighting competitions, where participants earn wins by landing cont...

Artlist

60,500 vol/mo
98%
(5y)
77%
(1y)
-5%
(3mo)

Artlist is a, established marketplace and subscription model for stock music, sound effects, and video footage used by creators to licens...

Soundraw

5,400 vol/mo
98%
(5y)
71%
(1y)
53%
(3mo)

Soundraw is an AI powered music generation platform that enables users to create custom royalty free tracks tailored to their needs, wide...

Video Podcast

2,400 vol/mo
97%
(5y)
133%
(1y)
25%
(3mo)

Video podcasts combine traditional podcasting with video recording and streaming formats, enabling creators to publish audio visual episo...

Warmies

135,000 vol/mo
95%
(5y)
29%
(1y)
-36%
(3mo)

Warmies are heatable plush toys and related products designed to provide comfort and soothing warmth, often infused with lavender or arom...

Ott Video

260 vol/mo
94%
(5y)
145%
(1y)
19%
(3mo)

OTT video refers to streaming content delivered over the internet, bypassing traditional cable and satellite TV, and has become the domin...

Myinstants

246,000 vol/mo
94%
(5y)
1%
(1y)
9%
(3mo)

Myinstants is a long running meme soundboard platform that hosts quick access audio clips. The topic centers on its cultural relevance in...

BandLab

673,000 vol/mo
94%
(5y)
18%
(1y)
2%
(3mo)

BandLab is a, globally used cloud based music creation and collaboration platform that combines a free digital audio workstation, social ...

ADHD Podcast

1,000 vol/mo
94%
(5y)
58%
(1y)
12%
(3mo)

ADHD Podcast is a and growing trend featuring podcasts that discuss ADHD symptoms, management strategies, education, and lived experience...

ADHD Music

5,400 vol/mo
93%
(5y)
61%
(1y)
20%
(3mo)

ADHD Music refers to music focused solutions and playlists designed to aid individuals with ADHD in maintaining attention, reducing hyper...

Interactive Dog Toy

33,100 vol/mo
92%
(5y)
50%
(1y)
19%
(3mo)

Interactive Dog Toy is a category of smart and puzzle based toys designed to keep dogs mentally and physically engaged through movement, ...

Merge Games

9,900 vol/mo
91%
(5y)
19%
(1y)
8%
(3mo)

Merge Games is a video game publisher and distributor known for releasing physical editions of digital games and collaborating with devel...

Henn na

260 vol/mo
91%
(5y)
15%
(1y)
95%
(3mo)

Henn na refers to the Henn na Hotel, a pioneering hotel in Japan renowned for its use of humanoid robots and automation to handle front d...

Fangame

1,900 vol/mo
90%
(5y)
52%
(1y)
21%
(3mo)

Fangames are fan created games built from existing IPs, characters, or settings. They remain a persistent and culturally significant subs...

LoyalFans

165,000 vol/mo
88%
(5y)
0%
(1y)
1%
(3mo)

LoyalFans is a content creator platform that enables fans to subscribe and pay for creators' content and interactions, similar to other c...

Mridangam

3,600 vol/mo
87%
(5y)
94%
(1y)
125%
(3mo)

Mridangam is a traditional South Indian double headed drum integral to classical Carnatic music and ritual performances, with ongoing rel...

Rekordbox

33,100 vol/mo
87%
(5y)
27%
(1y)
-1%
(3mo)

Rekordbox is a DJ software platform developed by Pioneer DJ that enables library management, cue point organization, and performance feat...

Prizeout

6,600 vol/mo
86%
(5y)
-35%
(1y)
7%
(3mo)

Prizeout is a fintech platform that lets consumers convert or redeem gift card balances into cash or alternative value at checkout, enabl...

Rog

33,100 vol/mo
86%
(5y)
41%
(1y)
-7%
(3mo)

ROG (Republic of Gamers) is ASUS's dedicated gaming sub brand, driving trends in high performance gaming laptops, desktops, GPUs, motherb...

YouTube Shorts

450,000 vol/mo
85%
(5y)
57%
(1y)
21%
(3mo)

YouTube Shorts is Google's short form video product within YouTube that enables 60 second vertical videos to compete with TikTok and Inst...

85%
(5y)
155%
(1y)
228%
(3mo)

Classic novels are gaining renewed attention through new editions, academic discussion, adaptations in film and television, and curated r...

Yippee TV

4,400 vol/mo
85%
(5y)
98%
(1y)
14%
(3mo)

Yippee TV is a faith based children’s streaming service and FAST network in the United States, launched in 2019 and owned by Yippee Ent...

Hunger Games

550,000 vol/mo
84%
(5y)
24%
(1y)
-5%
(3mo)

The Hunger Games is a widely recognized dystopian science fiction franchise comprising books by Suzanne Collins and film adaptations prod...

Phantasma

22,200 vol/mo
81%
(5y)
30%
(1y)
-4%
(3mo)

Phantasma is a blockchain platform focused on NFTs, gaming, and digital asset management, emphasizing scalable on chain governance, cross...

Supersummary

12,100 vol/mo
81%
(5y)
18%
(1y)
36%
(3mo)

Supersummary is a platform that provides summarized content, study guides, and analysis for books, articles, and learning materials, aime...

AK Interactive

2,900 vol/mo
80%
(5y)
37%
(1y)
20%
(3mo)

AK Interactive is a, established company known for its acrylic paints and weathering products for scale modeling; the topic relates to a ...

LitRPG

12,100 vol/mo
79%
(5y)
49%
(1y)
27%
(3mo)

LitRPG is a recognized literary genre that blends narrative storytelling with role playing game mechanics, often featuring in game system...

Gamer Supps

201,000 vol/mo
79%
(5y)
-8%
(1y)
18%
(3mo)

Gamer Supps is a gaming focused energy supplement brand offering caffeinated powders and drinks used by esports players and gamers to boo...

Generative Art

1,000 vol/mo
78%
(5y)
208%
(1y)
57%
(3mo)

Generative Art is a and established field where algorithms, often leveraging AI, produce artwork with minimal human input. It has grown s...

Breakcore

9,900 vol/mo
77%
(5y)
6%
(1y)
0%
(3mo)

Breakcore is an experimental electronic music genre known for its aggressive breakbeat sampling, chaotic tempo changes, and distortion, d...

Decksaver

1,000 vol/mo
76%
(5y)
26%
(1y)
96%
(3mo)

Decksaver is a brand that designs protective dust covers and accessories for DJ equipment, mixers, decks, and audio gear, widely used by ...

Waggle Golf

12,100 vol/mo
75%
(5y)
-11%
(1y)
-9%
(3mo)

Waggle Golf refers to a golf related brand and concept centered on pre shot waggle rituals and apparel, with a notable presence in Minnes...

Pickleball Court

301,000 vol/mo
75%
(5y)
-2%
(1y)
14%
(3mo)

Pickleball Court refers to the growing trend of designing, installing, and upgrading dedicated pickleball courts as the sport surges in p...

75%
(5y)
77%
(1y)
0%
(3mo)

Talking Out of Turn is recognized as a concept tied to interrupted discourse and turn taking dynamics in conversations, with rising atten...

Smart Football

320 vol/mo
75%
(5y)
125%
(1y)
-27%
(3mo)

Playtime Toys

320 vol/mo
75%
(5y)
33%
(1y)
250%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Tech House

2,900 vol/mo
74%
(5y)
136%
(1y)
35%
(3mo)

Tech house is a dynamic subgenre of electronic dance music blending techno and house, characterized by groovy basslines, tight percussive...

Radarr

9,900 vol/mo
74%
(5y)
32%
(1y)
12%
(3mo)

Radarr is an open source movie collection manager that automates the organization and downloading of films to a personal media library, t...

MGI Golf

1,000 vol/mo
73%
(5y)
24%
(1y)
3%
(3mo)

MGI Golf is a, established brand of motorized golf push trolleys (remote controlled golf carts) used to transport golf bags around the co...

Listen Notes

5,400 vol/mo
72%
(5y)
28%
(1y)
10%
(3mo)

Listen Notes is a, widely used podcast search engine and directory that aggregates podcast metadata, enabling discovery, indexing, and an...

Bluos

1,000 vol/mo
72%
(5y)
61%
(1y)
27%
(3mo)

BluOS is a networked music streaming operating system used by Bluesound and certain partner audio brands to deliver high resolution multi...

Shortform

4,400 vol/mo
72%
(5y)
14%
(1y)
0%
(3mo)

Shortform refers to highly digestible, quickly consumed content (often video) designed for mobile viewing, characterized by short duratio...

Electronic Pet

590 vol/mo
71%
(5y)
154%
(1y)
48%
(3mo)

Electronic Pet refers to digitally powered or robotized companion animals, ranging from handheld virtual pets to advanced autonomous robo...

Roguelike

33,100 vol/mo
71%
(5y)
30%
(1y)
21%
(3mo)

Roguelike is a well established video game genre focused on procedurally generated levels, permanent death, and high replayability, with ...

Shoulder Plush

720 vol/mo
71%
(5y)
31%
(1y)
42%
(3mo)

Vtubing

1,000 vol/mo
70%
(5y)
29%
(1y)
-12%
(3mo)

VTubing, or virtual YouTubing, refers to the use of animated, computer generated avatars controlled by real people to create live streame...

Infotainment

12,100 vol/mo
70%
(5y)
71%
(1y)
21%
(3mo)

Infotainment refers to the integration of information and entertainment technologies within consumer devices and environments, notably in...

Gaming Earbuds

12,100 vol/mo
69%
(5y)
58%
(1y)
19%
(3mo)

Gaming earbuds are wireless in ear headphones designed for gaming, offering low latency, gaming oriented mic arrays, and often enhanced p...

Joyin

1,900 vol/mo
68%
(5y)
13%
(1y)
-28%
(3mo)

JOYIN is a consumer products company known for toys, party supplies, and seasonal decor with multiple sub brands (e.g., JOVA, SLOOSH, JOI...

Streaming Box

14,800 vol/mo
67%
(5y)
81%
(1y)
17%
(3mo)

Streaming Box refers to a dedicated hardware device that connects to a TV and streams digital content from the internet, enabling apps, s...

Big Brother Books

3,600 vol/mo
65%
(5y)
118%
(1y)
57%
(3mo)

Big Brother Books refers to a broad category of children's and family books centered on the older sibling (big brother) experience, inclu...

Steam Deck

823,000 vol/mo
64%
(5y)
15%
(1y)
-16%
(3mo)

Steam Deck is a handheld gaming PC developed by Valve that popularized portable PC gaming with a Linux based SteamOS, enabling PC quality...

64%
(5y)
30%
(1y)
-4%
(3mo)

The iPhone Gaming Controller is a, established product category comprising third party physical controllers designed to attach to iPhones...

Marathon Sports

60,500 vol/mo
64%
(5y)
70%
(1y)
76%
(3mo)

Marathon Sports is a regional sporting goods retailer focused on running and endurance gear, known for specialty running footwear, appare...

RockJam

1,300 vol/mo
62%
(5y)
5%
(1y)
-17%
(3mo)

RockJam is a recognized consumer electronics brand specializing in entry level musical instruments and accessories, notably affordable ke...

Toybox

22,200 vol/mo
62%
(5y)
13%
(1y)
-13%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...