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We surface rapidly growing trends in XXX before they take off.

Deepfakes

1,830,000 vol/mo
39%
(5y)
15%
(1y)
58%
(3mo)

Deepfakes are highly realistic synthetic media created with AI, enabling believable videos, audio, or images of people who did not perfor...

GasGas

14,800 vol/mo
38%
(5y)
-2%
(1y)
10%
(3mo)

GasGas is a motorcycle brand focused on off road and enduro bikes, now positioned under the Pierer Mobility umbrella alongside KTM and Hu...

Marathon

673,000 vol/mo
38%
(5y)
23%
(1y)
4%
(3mo)

Marathon is a long distance running event typically 42.195 kilometers, widely recognized as a global athletic and fitness phenomenon with...

TVB Anywhere

9,900 vol/mo
38%
(5y)
7%
(1y)
-6%
(3mo)

TVB Anywhere is a regional streaming service offering TVB’s Hong Kong and Asian content across on demand and live channels, extending T...

Redragon

14,800 vol/mo
38%
(5y)
52%
(1y)
1%
(3mo)

Redragon is a recognized brand in gaming peripherals known for affordable mechanical keyboards, mice, and related accessories, reflecting...

Epic Mickey 2

5,400 vol/mo
38%
(5y)
-13%
(1y)
72%
(3mo)

Epic Mickey 2: The Power of Two is a action adventure platformer released in 2012, featuring Mickey Mouse and Oswald the Lucky Rabbit; it...

Folklore

74,000 vol/mo
37%
(5y)
12%
(1y)
31%
(3mo)

Folklore is gaining prominence as a cross platform focus on traditional storytelling, myths, and community created narratives that blend ...

Minigame

1,300 vol/mo
37%
(5y)
29%
(1y)
14%
(3mo)

Minigames are compact, easily accessible games embedded within larger apps, platforms, or services to boost engagement, retention, moneti...

Educational Games

40,500 vol/mo
37%
(5y)
40%
(1y)
9%
(3mo)

Educational Games is a and established trend focusing on using game mechanics and digital play to enhance learning outcomes across K 12 a...

Versus

2,240,000 vol/mo
37%
(5y)
30%
(1y)
10%
(3mo)

Versus is a fashion label known as the youth oriented line under Versace, historically recognized for bold streetwear inspired designs an...

Abby Cadabby

49,500 vol/mo
37%
(5y)
8%
(1y)
-35%
(3mo)

Abby Cadabby is a Sesame Street character who represents a magical fairy and educational figure. The topic remains recognizable due to on...

Live Dealer

320 vol/mo
36%
(5y)
126%
(1y)
15%
(3mo)

Live Dealer refers to real time, streaming casino games hosted by human dealers accessible online, blending land based authenticity with ...

Smart Basketball

4,400 vol/mo
36%
(5y)
94%
(1y)
99%
(3mo)

Smart Basketball refers to basketballs embedded with sensors and wireless connectivity that stream performance data to mobile apps and cl...

Air America

8,100 vol/mo
36%
(5y)
61%
(1y)
42%
(3mo)

Air America is a historically real term referring to the CIA operated Air America airline used in covert operations during the Vietnam er...

Digital Copy

1,300 vol/mo
35%
(5y)
45%
(1y)
12%
(3mo)

Digital Copy refers to a digital version of a movie or media that accompanies a physical disc (DVD/Blu ray/Ultra HD Blu ray) or is provid...

35%
(5y)
67%
(1y)
33%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

Kindle

673,000 vol/mo
35%
(5y)
-2%
(1y)
5%
(3mo)

Kindle is Amazon's line of e readers and a broader ecosystem for digital books and reading services, driving large scale ebook adoption, ...

Exploding Kittens

60,500 vol/mo
35%
(5y)
-25%
(1y)
-17%
(3mo)

Exploding Kittens is a tabletop card game created by The Oatmeal and designed for quick, humorous play. It gained popularity via crowdfun...

Art Books

9,900 vol/mo
35%
(5y)
34%
(1y)
26%
(3mo)

Art Books is a long standing category encompassing visual art monographs, photography books, artist portfolios, and curated art volumes t...

Who Was

27,100 vol/mo
35%
(5y)
15%
(1y)
8%
(3mo)

Who Was? is a long running children's biography series published by Penguin Workshop that profiles notable historical figures, events, an...

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

Art Blocks

5,400 vol/mo
35%
(5y)
60%
(1y)
47%
(3mo)

Art Blocks is a pioneering NFT platform for on chain, programmable generative art where each minted piece is created by a unique piece of...

DS Games

33,100 vol/mo
34%
(5y)
-1%
(1y)
21%
(3mo)

Nintendo DS games are a family of video games developed for the Nintendo DS handheld console, notable for touch screen and dual screen ga...

RetroCrush

6,600 vol/mo
33%
(5y)
123%
(1y)
44%
(3mo)

RetroCrush is a streaming platform dedicated to classic and retro anime, reviving interest in older titles with curated collections, retr...

Gacha Game

33,100 vol/mo
33%
(5y)
42%
(1y)
6%
(3mo)

Gacha games are monetized mobile and online games that use randomized rewards tied to in game currency or premium purchases, encouraging ...

Food Challenge

5,400 vol/mo
33%
(5y)
64%
(1y)
47%
(3mo)

Food Challenge is a and ongoing phenomenon where individuals or teams attempt eating or cooking feats under specific constraints, often s...

Tyler The Creator

673,000 vol/mo
33%
(5y)
-35%
(1y)
-7%
(3mo)

Tyler The Creator is a prominent American musician, artist, and designer whose influence spans music, fashion, and media; the topic remai...

Immersive Museum

1,900 vol/mo
32%
(5y)
35%
(1y)
28%
(3mo)

Immersive Museum refers to experiences that use advanced technology and multisensory storytelling to transform traditional museum visits ...

Stitched

1,000,000 vol/mo
32%
(5y)
27%
(1y)
9%
(3mo)

Stitched refers to brands and practices centered around embroidery and stitched fashion, including dedicated clothing lines, streetwear b...

Disney Cars

14,800 vol/mo
32%
(5y)
20%
(1y)
11%
(3mo)

Disney Cars is the franchise surrounding the animated Cars films from Pixar and Disney, including merchandise, games, theme park tie ins,...

Babymetal

110,000 vol/mo
32%
(5y)
6%
(1y)
-30%
(3mo)

Babymetal is a Japanese kawaii metal band formed in 2010, known for blending idol aesthetics with heavy metal and for globally expanding ...

Kanopy

135,000 vol/mo
31%
(5y)
15%
(1y)
0%
(3mo)

Kanopy is a streaming platform that provides library and institution accessible, on demand educational and independent films through par...

Betters

74,000 vol/mo
31%
(5y)
25%
(1y)
32%
(3mo)

Betters is a recognizable term appearing across multiple real world entities and brands (e.g., Betters Agency, Betters Construction, The ...

Center Stage

40,500 vol/mo
31%
(5y)
40%
(1y)
21%
(3mo)

Center Stage refers to the intentional elevation of a person, product, or content to a position of focused visibility in a public perform...

Circus

110,000 vol/mo
31%
(5y)
12%
(1y)
17%
(3mo)

Circus is a recognized traditional performing arts genre experiencing renewed interest through modern adaptations, immersive production d...

It

823,000 vol/mo
30%
(5y)
29%
(1y)
10%
(3mo)

Blink-182

165,000 vol/mo
30%
(5y)
-3%
(1y)
11%
(3mo)

Blink 182 is a, long standing punk pop band whose activities, new releases, tours, or reunions have repeatedly spurred social media engag...

Fluttershy

110,000 vol/mo
30%
(5y)
12%
(1y)
32%
(3mo)

Fluttershy is a fictional pony from the My Little Pony franchise, historically a popular character among fans for her kindness and gentle...

Alltime

33,100 vol/mo
30%
(5y)
31%
(1y)
85%
(3mo)

Alltime is a Named term used by several distinct brands and companies (notably in plastics, watches/accessories, and general contracting)...

30%
(5y)
101%
(1y)
12%
(3mo)

TikTok Video Editor is a, widely used set of built in and companion editing tools centered around creating, editing, and exporting TikTok...

City Of Ember

49,500 vol/mo
29%
(5y)
0%
(1y)
7%
(3mo)

City Of Ember is a fictional, subterranean city from the 2003 novel by Jeanne DuPrau and its 2008 film adaptation. It portrays a closed, ...

Duck Books

1,000 vol/mo
29%
(5y)
37%
(1y)
25%
(3mo)

Duck Books refers to the ongoing interest in duck themed children's literature and related publishing activity, including niche publisher...

Ryse

40,500 vol/mo
29%
(5y)
0%
(1y)
28%
(3mo)

Ryse is a action adventure game from Crytek that has seen renewed attention due to its PC port and ongoing interest in narrative driven, ...

Awards

49,500 vol/mo
29%
(5y)
28%
(1y)
39%
(3mo)

Awards is a longstanding concept recognizing achievement across industries. The current period emphasizes inclusive, diverse recognition,...

Bully Game

22,200 vol/mo
29%
(5y)
25%
(1y)
16%
(3mo)

Bully is a 2006 open world action adventure game by Rockstar Vancouver, published by Rockstar Games, notable for its boarding school sett...

Goose Books

590 vol/mo
29%
(5y)
43%
(1y)
12%
(3mo)

Goose Books appears to refer to real world children's and youth book initiatives and storefronts with the word goose in branding, includi...

It DVD

320 vol/mo
29%
(5y)
50%
(1y)
9%
(3mo)

It DVD refers to the enduring availability and discussion around the IT franchise on DVD/Blu ray, including Stephen King’s It (1990 min...

28%
(5y)
57%
(1y)
10%
(3mo)

Online gambling is a, established sector that encompasses internet based betting, casino games, and poker platforms operated by licensed ...

Kids Movies

201,000 vol/mo
28%
(5y)
11%
(1y)
-14%
(3mo)

Kids Movies is a long standing entertainment category that remains highly popular, with ongoing emphasis on inclusive storytelling, high ...

Threezero

5,400 vol/mo
28%
(5y)
-3%
(1y)
34%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Brain Games

40,500 vol/mo
27%
(5y)
61%
(1y)
39%
(3mo)

Brain Games refer to digital and physical activities designed to train cognitive functions such as memory, attention, and processing spee...

Tetrio

27,100 vol/mo
27%
(5y)
-17%
(1y)
3%
(3mo)

Tetrio refers to TETR.IO, a time multiplayer Tetris inspired online game and platform known for its customizable rulesets, ladders, and c...

Immersive Art

1,600 vol/mo
27%
(5y)
29%
(1y)
25%
(3mo)

Immersive Art is a movement that uses interactive installations, projection mapping, digital media, spatial audio, and immersive environm...

Pioneer DJ

22,200 vol/mo
26%
(5y)
13%
(1y)
-4%
(3mo)

Pioneer DJ is a longtime leader in professional DJ hardware and software, with current momentum around streaming enabled workflows, integ...

26%
(5y)
46%
(1y)
40%
(3mo)

Speculative Evolution is a genre and field dedicated to imagining plausible future or alternate evolutionary trajectories for life, using...

Puzzle Books

8,100 vol/mo
26%
(5y)
38%
(1y)
-3%
(3mo)

Puzzle Books are a long standing format featuring collections of word, number, logic, and visual puzzles designed for entertainment, brai...

AimLabs

9,900 vol/mo
26%
(5y)
-6%
(1y)
22%
(3mo)

AimLabs is a interactive training platform focused on improving aiming and reaction time for gamers, providing personalized training rout...

TV Series

27,100 vol/mo
26%
(5y)
29%
(1y)
34%
(3mo)

TV Series remain a dominant form of serialized entertainment with continued growth in streaming, global co productions, and franchise dri...

Little Big Planet

74,000 vol/mo
26%
(5y)
-6%
(1y)
0%
(3mo)

Little Big Planet is a, long standing video game franchise by Media Molecule, known for its user generated content, charming platforming ...

Vinyl LP

1,300 vol/mo
26%
(5y)
13%
(1y)
6%
(3mo)

Vinyl LP has experienced a notable revival as a mainstream and niche format, driven by audiophilic interest, physical media collectabilit...

26%
(5y)
35%
(1y)
26%
(3mo)

Complete Series refers to the trend of releasing and promoting entire series or seasons in a complete, bingeable package across streaming...

25%
(5y)
-1%
(1y)
-28%
(3mo)

Esperanza Rising is a 2000 young adult historical fiction novel by Pam Muñoz Ryan about Esperanza Ortega, a Mexican girl who immigrates ...

Civilization

74,000 vol/mo
25%
(5y)
-5%
(1y)
-3%
(3mo)

Civilization is a long standing strategy video game franchise and a broader concept referring to the development of organized societies. ...

Sports Cards

74,000 vol/mo
25%
(5y)
37%
(1y)
30%
(3mo)

Sports cards represent a sustained revival and diversification in the collecting and trading of physical and digital collectible sports c...

Gunpla

27,100 vol/mo
25%
(5y)
13%
(1y)
21%
(3mo)

Gunpla refers to Gundam plastic model kits produced primarily by Bandai Namco under Bandai Spirits. The hobby has grown through dedicated...

24%
(5y)
61%
(1y)
13%
(3mo)

Euro Truck Simulator is a vehicle simulation game by SCS Software that focuses on long haul trucking across Europe, known for its realist...

Board Games

246,000 vol/mo
24%
(5y)
30%
(1y)
12%
(3mo)

Board games are experiencing a sustained revival and diversification, expanding from traditional family games into designer strategy game...

Airplane Toy

8,100 vol/mo
24%
(5y)
5%
(1y)
-32%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Autograph Book

2,400 vol/mo
23%
(5y)
25%
(1y)
25%
(3mo)

Autograph books are physical or digital books used to collect signatures and personal messages from fans, celebrities, or peers, often re...

Curious George

368,000 vol/mo
22%
(5y)
8%
(1y)
-21%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

Red Canary

1,900 vol/mo
22%
(5y)
22%
(1y)
11%
(3mo)

Red Canary is a cybersecurity company known for managed detection and response (MDR) and security telemetry analytics; the topic aligns w...

Atlas

450,000 vol/mo
22%
(5y)
24%
(1y)
-21%
(3mo)

Atlas is a, multi context term appearing in technology startups, AI platforms, scientific experiments, and robotics; for this analysis, t...

Cuadrado

70 vol/mo
22%
(5y)
36%
(1y)
35%
(3mo)

Cuadrado is a surname of Spanish origin and a Spanish word meaning square; while not a dominant current trend, it appears across various ...

Axis and Allies

14,800 vol/mo
21%
(5y)
-3%
(1y)
34%
(3mo)

Axis and Allies is a long running WWII strategy board game franchise from Avalon Hill/Hasbro, featuring tile based maps, dice combat, and...

Aesop's Fables

12,100 vol/mo
21%
(5y)
7%
(1y)
-27%
(3mo)

Aesop's Fables are a timeless collection of short, didactic tales attributed to ancient Greek storyteller Aesop, widely used in education...

Dream Theater

33,100 vol/mo
21%
(5y)
-20%
(1y)
-14%
(3mo)

Dream Theater is a, widely recognized progressive metal band with a long history and dedicated fanbase, making it a legitimate topic of d...

Fahrenheit 451

201,000 vol/mo
21%
(5y)
-4%
(1y)
-16%
(3mo)

Fahrenheit 451 is a classic dystopian novel by Ray Bradbury that centers on a society where books are banned and critical thinking is sup...

Your Turn

6,600 vol/mo
20%
(5y)
19%
(1y)
8%
(3mo)

Phase 1 confirmed: Your Turn is a, previously existing topic name used by several brands and initiatives (e.g., Your Turn Cards, Your Tur...

Vinyl Record

110,000 vol/mo
20%
(5y)
15%
(1y)
-8%
(3mo)

Vinyl records are experiencing a sustained revival driven by a renewed interest in analog sound, physical music ownership, and niche coll...

Breaking Benjamin

90,500 vol/mo
19%
(5y)
11%
(1y)
19%
(3mo)

Breaking Benjamin is a long standing American rock band formed in 1999, known for hits such as The Diary of Jane and So Cold, with a dedi...

Braavos

2,400 vol/mo
19%
(5y)
16%
(1y)
88%
(3mo)

Braavos is a fictional city state from the Game of Thrones universe, renowned for its finance, espionage, and shipbuilding prowess, cente...

4ever Dlx

720 vol/mo
19%
(5y)
15%
(1y)
8%
(3mo)

4Ever DLX is a Graco 4 in 1 convertible car seat line (notably marketed as 4Ever DLX) that has persisted in consumer baby gear markets fo...

Country CD

320 vol/mo
19%
(5y)
47%
(1y)
28%
(3mo)
19%
(5y)
61%
(1y)
0%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

ABC Book

6,600 vol/mo
19%
(5y)
22%
(1y)
24%
(3mo)

Disney Cd

1,000 vol/mo
19%
(5y)
23%
(1y)
24%
(3mo)

CD

246,000 vol/mo
19%
(5y)
4%
(1y)
7%
(3mo)

CD refers to compact discs and is recognized as a topic with multiple interpretations (physical media format, music distribution, or the ...

Vampirina

74,000 vol/mo
19%
(5y)
116%
(1y)
-65%
(3mo)

Vampirina is a, established children’s animated television series about a friendly young vampire girl and her family adapting to life i...

Graphic Novels

49,500 vol/mo
18%
(5y)
8%
(1y)
-9%
(3mo)

Graphic novels are long form narrative comics that combine sequential art with prose to tell complex stories. They have gained mainstream...

Rodeo

165,000 vol/mo
18%
(5y)
15%
(1y)
128%
(3mo)

Rodeo is a traditional competitive sport and cultural event featuring bull riding, bronc riding, roping, and other Western riding discipl...