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We surface rapidly growing trends in XXX before they take off.

Shoulder Plush

720 vol/mo
71%
(5y)
31%
(1y)
42%
(3mo)

Vtubing

1,000 vol/mo
70%
(5y)
29%
(1y)
-12%
(3mo)

VTubing, or virtual YouTubing, refers to the use of animated, computer generated avatars controlled by real people to create live streame...

Infotainment

12,100 vol/mo
70%
(5y)
71%
(1y)
21%
(3mo)

Infotainment refers to the integration of information and entertainment technologies within consumer devices and environments, notably in...

Gaming Earbuds

12,100 vol/mo
69%
(5y)
58%
(1y)
19%
(3mo)

Gaming earbuds are wireless in ear headphones designed for gaming, offering low latency, gaming oriented mic arrays, and often enhanced p...

Joyin

1,900 vol/mo
68%
(5y)
13%
(1y)
-28%
(3mo)

JOYIN is a consumer products company known for toys, party supplies, and seasonal decor with multiple sub brands (e.g., JOVA, SLOOSH, JOI...

Streaming Box

14,800 vol/mo
67%
(5y)
81%
(1y)
17%
(3mo)

Streaming Box refers to a dedicated hardware device that connects to a TV and streams digital content from the internet, enabling apps, s...

Big Brother Books

3,600 vol/mo
65%
(5y)
118%
(1y)
57%
(3mo)

Big Brother Books refers to a broad category of children's and family books centered on the older sibling (big brother) experience, inclu...

Steam Deck

823,000 vol/mo
64%
(5y)
15%
(1y)
-16%
(3mo)

Steam Deck is a handheld gaming PC developed by Valve that popularized portable PC gaming with a Linux based SteamOS, enabling PC quality...

64%
(5y)
30%
(1y)
-4%
(3mo)

The iPhone Gaming Controller is a, established product category comprising third party physical controllers designed to attach to iPhones...

Marathon Sports

60,500 vol/mo
64%
(5y)
70%
(1y)
76%
(3mo)

Marathon Sports is a regional sporting goods retailer focused on running and endurance gear, known for specialty running footwear, appare...

RockJam

1,300 vol/mo
62%
(5y)
5%
(1y)
-17%
(3mo)

RockJam is a recognized consumer electronics brand specializing in entry level musical instruments and accessories, notably affordable ke...

Toybox

22,200 vol/mo
62%
(5y)
13%
(1y)
-13%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

62%
(5y)
126%
(1y)
11%
(3mo)

Electronic Games, a broad category encompassing video games across consoles, PCs, and mobile platforms, remains a central entertainment i...

Steel Tongue Drum

27,100 vol/mo
62%
(5y)
36%
(1y)
-28%
(3mo)

The steel tongue drum is a hand played percussion instrument made from steel with tongue like cutouts that produce melodic, resonant tone...

61%
(5y)
56%
(1y)
41%
(3mo)

Japanese Cyberpunk is a historically established subgenre of cyberpunk defined by Japanese aesthetics, techno anxieties, and urban futuri...

Immersive Theater

1,300 vol/mo
61%
(5y)
62%
(1y)
2%
(3mo)

Immersive Theater is a form of live performance that blends narrative, physical space, and audience participation to create a participato...

April Henry

1,600 vol/mo
61%
(5y)
73%
(1y)
81%
(3mo)

April Henry is recognized as a author and figure in contemporary thriller fiction, notably for young adults and crime suspense, with rece...

History Hit

4,400 vol/mo
61%
(5y)
63%
(1y)
26%
(3mo)

History Hit is a digital media company focused on history content, including articles, documentaries, podcasts, and a streaming service, ...

Bike Camera

2,400 vol/mo
60%
(5y)
131%
(1y)
53%
(3mo)

Bike Camera refers to wearable or mountable cameras used on bicycles to capture riding footage, environmental context, and event specific...

Gaming Keyboard

60,500 vol/mo
60%
(5y)
117%
(1y)
248%
(3mo)

Gaming keyboards represent a sustained peripheral trend focused on enhanced input performance, customization, and aesthetics. Key segment...

Descendants

368,000 vol/mo
59%
(5y)
-36%
(1y)
29%
(3mo)

Descendants refers to the Disney franchise centered on the teenage children of classic Disney villains, spanning films, music, merchandis...