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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Labubu Blind Box

60,500 vol/mo
9999%+
(5y)
558%
(1y)
-51%
(3mo)

Labubu Blind Box is a, widely recognized blind box toy phenomenon led by Pop Mart, featuring Labubu plush/figures sold in sealed boxes to...

Popmart

2,240,000 vol/mo
5865%
(5y)
270%
(1y)
-31%
(3mo)

Popmart refers to the global consumer culture around Pop Mart International and its ecosystem of blind box collectibles, online and offli...

Inside Out Toys

2,400 vol/mo
986%
(5y)
-80%
(1y)
12%
(3mo)

Inside Out Toys refers to toy products and merchandise themed around Pixar's Inside Out characters (Joy, Sadness, Anger, Fear, Disgust) t...

Blind Boxes

74,000 vol/mo
560%
(5y)
226%
(1y)
-10%
(3mo)

Blind Boxes are sealed containers containing a random toy or collectible, driving anticipation and collectability as consumers seek to co...

Pudgy Penguins

22,200 vol/mo
445%
(5y)
41%
(1y)
10%
(3mo)

Pudgy Penguins is a NFT collection featuring penguin themed digital artwork on Ethereum, launched in 2021, which gained notable cultural ...

Blind Box

74,000 vol/mo
350%
(5y)
211%
(1y)
-3%
(3mo)

Blind Box is a consumer trend centered on purchasing mystery miniature collectibles where the exact item is unknown until opened, driving...

Zigazoo

8,100 vol/mo
110%
(5y)
25%
(1y)
59%
(3mo)

Zigazoo is a kid focused educational video app that enables children to create and share short videos answering prompts, emphasizing safe...

Playtime Toys

320 vol/mo
75%
(5y)
33%
(1y)
250%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Toybox

22,200 vol/mo
62%
(5y)
13%
(1y)
-13%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

Legos

2,740,000 vol/mo
45%
(5y)
9%
(1y)
-25%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Kids Headphones

14,800 vol/mo
42%
(5y)
35%
(1y)
-10%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Lego Minifigure

60,500 vol/mo
42%
(5y)
18%
(1y)
30%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

AJ Styles

135,000 vol/mo
41%
(5y)
48%
(1y)
155%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

35%
(5y)
67%
(1y)
33%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

Threezero

5,400 vol/mo
28%
(5y)
-3%
(1y)
34%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Sports Cards

74,000 vol/mo
25%
(5y)
37%
(1y)
30%
(3mo)

Sports cards represent a sustained revival and diversification in the collecting and trading of physical and digital collectible sports c...

Airplane Toy

8,100 vol/mo
24%
(5y)
5%
(1y)
-32%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Curious George

368,000 vol/mo
22%
(5y)
8%
(1y)
-21%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

19%
(5y)
61%
(1y)
0%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Lego City

33,100 vol/mo
16%
(5y)
15%
(1y)
-6%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Toy Story

720 vol/mo
15%
(5y)
14%
(1y)
1%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Alphabet Puzzle

3,600 vol/mo
12%
(5y)
12%
(1y)
9%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Xylophone

110,000 vol/mo
6%
(5y)
0%
(1y)
-10%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Alien Toys

4,400 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Ajedrez

70 vol/mo
5%
(5y)
14%
(1y)
8%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Puzzles

368,000 vol/mo
4%
(5y)
0%
(1y)
-7%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Dora The Explorer

246,000 vol/mo
-5%
(5y)
2%
(1y)
-8%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...

Toys

550,000 vol/mo
-5%
(5y)
10%
(1y)
-26%
(3mo)

Toys is a broad, enduring category of consumer products for play and education, with current momentum around STEM and creative toys, sust...

Remote Control Cars

165,000 vol/mo
-10%
(5y)
4%
(1y)
-32%
(3mo)

Remote control cars are an established hobby and competitive segments with ongoing product evolutions in scale, speed, durability, and co...

Minnie Mouse Toys

14,800 vol/mo
-14%
(5y)
0%
(1y)
-55%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

DC Comics

90,500 vol/mo
-14%
(5y)
30%
(1y)
2%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Puppy Toys

9,900 vol/mo
-16%
(5y)
2%
(1y)
6%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Paw Patrol Toys

110,000 vol/mo
-19%
(5y)
-8%
(1y)
-36%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

Funko Pop

550,000 vol/mo
-19%
(5y)
15%
(1y)
-47%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Avengers

246,000 vol/mo
-20%
(5y)
34%
(1y)
23%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Mego

2,400 vol/mo
-21%
(5y)
0%
(1y)
12%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-9%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...

Beyblade Toys

8,100 vol/mo
-28%
(5y)
1%
(1y)
-22%
(3mo)

Beyblade Toys refers to the continued popularity and market activity around Beyblade spinning top battle toys and related media, includin...

Gel Blaster

14,800 vol/mo
-31%
(5y)
-33%
(1y)
-7%
(3mo)

Gel Blaster is a rising consumer trend centered on recreational toy blasters that shoot water absorbent gel beads, popular in backyard ba...

Party Supplies

110,000 vol/mo
-31%
(5y)
7%
(1y)
37%
(3mo)

Party supplies represent a mature consumer category experiencing growth through online shopping, themed event trends, and cross channel r...

Bean Bag Toss

18,100 vol/mo
-39%
(5y)
-8%
(1y)
-29%
(3mo)

Bean Bag Toss, popularly known as cornhole, is a lawn game where players alternate throwing bean bags at a raised platform with a hole. I...

OMG Dolls

12,100 vol/mo
-63%
(5y)
-50%
(1y)
-33%
(3mo)

OMG Dolls are a line of fashion dolls by MGA Entertainment featuring large scale fashion, collectibility, and themed characters designed ...

9999%+
(5y)
611%
(1y)
74%
(3mo)

Ultimate Blocks is a WordPress plugin by WPDeveloper that adds a collection of custom Gutenberg blocks to enhance content creation and si...

Blind Box Labubu

5,400 vol/mo
9999%+
(5y)
577%
(1y)
-51%
(3mo)

Labubu, a plush designer toy series popular worldwide, is widely sold in blind boxes, driving a global obsessive collecting phenomenon an...

Hirono Blind Box

6,600 vol/mo
9999%+
(5y)
404%
(1y)
15%
(3mo)

Hirono blind box refers to a popular line of collectible figures from Pop Mart featuring the character Hirono in various series and colla...

Xylophone Toy

1,600 vol/mo
9999%+
(5y)
127%
(1y)
-41%
(3mo)

Xylophone Toy is a, long standing category of musical toy instruments for children, featuring colored bars played with mallets to produce...

9999%+
(5y)
91%
(1y)
-24%
(3mo)

Mofusand Blind Box is a, established line of collectible feline themed blind box figures sold worldwide, with official stores and multipl...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Peach Riot Blind Box is a, documented line of designer toy blind boxes created through Pop Mart's Peach Riot collaboration, including mul...

New Brothread

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Daniel Tiger Toys

6,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Daniel Tiger Toys refer to the range of children's toys and merchandise inspired by the PBS Kids animated series Daniel Tiger's Neighborh...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Spider Man party supplies represent a, ongoing niche in the event and party products market, offering themed decorations, tableware, invi...

Bendy Plush

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
261%
(3mo)

Bendy Plush refers to stuffed plush toys featuring Bendy, the ink demon character from the indie game Bendy and the Ink Machine, with gro...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Paw Patrol Party Supplies refer to licensed decorations, tableware, costumes, and favors themed around the Nickelodeon children's show Pa...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Toy Story Party Supplies refers to merchandise and decor themed around Pixar's Toy Story used for celebrations, including plates, napkins...

9999%+
(5y)
9999%+
(1y)
1472%
(3mo)

Dog Party Supplies is a consumer trend focusing on themed, pet friendly party decor, treats, and accessories for canine celebrations, ref...