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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Labubu Blind Box

60,500 vol/mo
9999%+
(5y)
558%
(1y)
-51%
(3mo)

Labubu Blind Box is a, widely recognized blind box toy phenomenon led by Pop Mart, featuring Labubu plush/figures sold in sealed boxes to...

Popmart

2,240,000 vol/mo
5865%
(5y)
270%
(1y)
-31%
(3mo)

Popmart refers to the global consumer culture around Pop Mart International and its ecosystem of blind box collectibles, online and offli...

Inside Out Toys

2,400 vol/mo
986%
(5y)
-80%
(1y)
12%
(3mo)

Inside Out Toys refers to toy products and merchandise themed around Pixar's Inside Out characters (Joy, Sadness, Anger, Fear, Disgust) t...

Blind Boxes

74,000 vol/mo
560%
(5y)
226%
(1y)
-10%
(3mo)

Blind Boxes are sealed containers containing a random toy or collectible, driving anticipation and collectability as consumers seek to co...

Pudgy Penguins

22,200 vol/mo
445%
(5y)
41%
(1y)
10%
(3mo)

Pudgy Penguins is a NFT collection featuring penguin themed digital artwork on Ethereum, launched in 2021, which gained notable cultural ...

Blind Box

74,000 vol/mo
350%
(5y)
211%
(1y)
-3%
(3mo)

Blind Box is a consumer trend centered on purchasing mystery miniature collectibles where the exact item is unknown until opened, driving...

Zigazoo

8,100 vol/mo
110%
(5y)
25%
(1y)
59%
(3mo)

Zigazoo is a kid focused educational video app that enables children to create and share short videos answering prompts, emphasizing safe...

Playtime Toys

320 vol/mo
75%
(5y)
33%
(1y)
250%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Toybox

22,200 vol/mo
62%
(5y)
13%
(1y)
-13%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

Legos

2,740,000 vol/mo
45%
(5y)
9%
(1y)
-25%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Kids Headphones

14,800 vol/mo
42%
(5y)
35%
(1y)
-10%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Lego Minifigure

60,500 vol/mo
42%
(5y)
18%
(1y)
30%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

AJ Styles

135,000 vol/mo
41%
(5y)
48%
(1y)
155%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

35%
(5y)
67%
(1y)
33%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

Threezero

5,400 vol/mo
28%
(5y)
-3%
(1y)
34%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Sports Cards

74,000 vol/mo
25%
(5y)
37%
(1y)
30%
(3mo)

Sports cards represent a sustained revival and diversification in the collecting and trading of physical and digital collectible sports c...

Airplane Toy

8,100 vol/mo
24%
(5y)
5%
(1y)
-32%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Curious George

368,000 vol/mo
22%
(5y)
8%
(1y)
-21%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

19%
(5y)
61%
(1y)
0%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Lego City

33,100 vol/mo
16%
(5y)
15%
(1y)
-6%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...