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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Sandboxes

135,000 vol/mo
55%
(5y)
75%
(1y)
87%
(3mo)

Sandboxes refer to isolated testing environments used across technology and regulation to safely develop, test, and deploy software, fint...

Flipper Zero

165,000 vol/mo
54%
(5y)
-17%
(1y)
1%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Bandai

33,100 vol/mo
51%
(5y)
37%
(1y)
41%
(3mo)

Bandai is a long established Japanese consumer electronics and entertainment company known for toys, games, and anime partnerships. It is...

Legos

2,740,000 vol/mo
45%
(5y)
9%
(1y)
-25%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Kids Headphones

14,800 vol/mo
42%
(5y)
35%
(1y)
-10%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Lego Minifigure

60,500 vol/mo
42%
(5y)
18%
(1y)
30%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

AJ Styles

135,000 vol/mo
41%
(5y)
48%
(1y)
155%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
40%
(5y)
24%
(1y)
106%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

35%
(5y)
67%
(1y)
33%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

BrickLink

368,000 vol/mo
34%
(5y)
25%
(1y)
28%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Sensory Swing

14,800 vol/mo
29%
(5y)
2%
(1y)
1%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

Doll Accessories

2,400 vol/mo
29%
(5y)
41%
(1y)
31%
(3mo)

Doll accessories is a well established market segment encompassing clothing, furniture, playsets, and interactive add ons for fashion dol...

Board Games

246,000 vol/mo
26%
(5y)
37%
(1y)
-7%
(3mo)

Board games are experiencing a sustained revival and diversification, expanding from traditional family games into designer strategy game...

Abby Cadabby

49,500 vol/mo
26%
(5y)
11%
(1y)
-8%
(3mo)

Abby Cadabby is a Sesame Street character who represents a magical fairy and educational figure. The topic remains recognizable due to on...

Airplane Toy

8,100 vol/mo
24%
(5y)
5%
(1y)
-32%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Figure

74,000 vol/mo
24%
(5y)
38%
(1y)
75%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Curious George

368,000 vol/mo
22%
(5y)
8%
(1y)
-21%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

Brown Balloons

390 vol/mo
22%
(5y)
49%
(1y)
65%
(3mo)
19%
(5y)
61%
(1y)
0%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Lego City

33,100 vol/mo
16%
(5y)
15%
(1y)
-6%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...