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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Playtime Toys

320 vol/mo
88%
(5y)
63%
(1y)
351%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Warmies

135,000 vol/mo
87%
(5y)
31%
(1y)
-49%
(3mo)

Warmies are heatable plush toys and related products designed to provide comfort and soothing warmth, often infused with lavender or arom...

AK Interactive

2,900 vol/mo
83%
(5y)
46%
(1y)
16%
(3mo)

AK Interactive is a, established company known for its acrylic paints and weathering products for scale modeling; the topic relates to a ...

Bandai

33,100 vol/mo
65%
(5y)
69%
(1y)
67%
(3mo)

Bandai is a long established Japanese consumer electronics and entertainment company known for toys, games, and anime partnerships. It is...

Sandboxes

135,000 vol/mo
64%
(5y)
80%
(1y)
73%
(3mo)

Sandboxes refer to isolated testing environments used across technology and regulation to safely develop, test, and deploy software, fint...

Toybox

22,200 vol/mo
61%
(5y)
16%
(1y)
-42%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

Lego Minifigure

60,500 vol/mo
58%
(5y)
55%
(1y)
93%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

My Figurine

720 vol/mo
54%
(5y)
87%
(1y)
25%
(3mo)
52%
(5y)
81%
(1y)
3%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

AJ Styles

135,000 vol/mo
46%
(5y)
54%
(1y)
-34%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
45%
(5y)
36%
(1y)
120%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Legos

2,740,000 vol/mo
41%
(5y)
12%
(1y)
-48%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Lego

2,740,000 vol/mo
36%
(5y)
20%
(1y)
-15%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

BrickLink

368,000 vol/mo
32%
(5y)
28%
(1y)
-6%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Flipper Zero

165,000 vol/mo
30%
(5y)
-15%
(1y)
-20%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Doll Accessories

2,400 vol/mo
29%
(5y)
47%
(1y)
39%
(3mo)

Figure

74,000 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Unicorn Balloon

1,600 vol/mo
28%
(5y)
15%
(1y)
71%
(3mo)

Wild Republic

8,100 vol/mo
28%
(5y)
72%
(1y)
80%
(3mo)

Lego City

40,500 vol/mo
27%
(5y)
43%
(1y)
23%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Brown Balloons

390 vol/mo
26%
(5y)
69%
(1y)
78%
(3mo)