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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Toy Story

720 vol/mo
15%
(5y)
14%
(1y)
1%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Alphabet Puzzle

3,600 vol/mo
12%
(5y)
12%
(1y)
9%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Xylophone

110,000 vol/mo
6%
(5y)
0%
(1y)
-10%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Alien Toys

4,400 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Ajedrez

70 vol/mo
5%
(5y)
14%
(1y)
8%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Puzzles

368,000 vol/mo
4%
(5y)
0%
(1y)
-7%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Dora The Explorer

246,000 vol/mo
-5%
(5y)
2%
(1y)
-8%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...

Toys

550,000 vol/mo
-5%
(5y)
10%
(1y)
-26%
(3mo)

Toys is a broad, enduring category of consumer products for play and education, with current momentum around STEM and creative toys, sust...

Remote Control Cars

165,000 vol/mo
-10%
(5y)
4%
(1y)
-32%
(3mo)

Remote control cars are an established hobby and competitive segments with ongoing product evolutions in scale, speed, durability, and co...

Minnie Mouse Toys

14,800 vol/mo
-14%
(5y)
0%
(1y)
-55%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

DC Comics

90,500 vol/mo
-14%
(5y)
30%
(1y)
2%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Puppy Toys

9,900 vol/mo
-16%
(5y)
2%
(1y)
6%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Paw Patrol Toys

110,000 vol/mo
-19%
(5y)
-8%
(1y)
-36%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

Funko Pop

550,000 vol/mo
-19%
(5y)
15%
(1y)
-47%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Avengers

246,000 vol/mo
-20%
(5y)
34%
(1y)
23%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Mego

2,400 vol/mo
-21%
(5y)
0%
(1y)
12%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-9%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...

Beyblade Toys

8,100 vol/mo
-28%
(5y)
1%
(1y)
-22%
(3mo)

Beyblade Toys refers to the continued popularity and market activity around Beyblade spinning top battle toys and related media, includin...

Gel Blaster

14,800 vol/mo
-31%
(5y)
-33%
(1y)
-7%
(3mo)

Gel Blaster is a rising consumer trend centered on recreational toy blasters that shoot water absorbent gel beads, popular in backyard ba...

Party Supplies

110,000 vol/mo
-31%
(5y)
7%
(1y)
37%
(3mo)

Party supplies represent a mature consumer category experiencing growth through online shopping, themed event trends, and cross channel r...

Bean Bag Toss

18,100 vol/mo
-39%
(5y)
-8%
(1y)
-29%
(3mo)

Bean Bag Toss, popularly known as cornhole, is a lawn game where players alternate throwing bean bags at a raised platform with a hole. I...