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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

AJ Styles

135,000 vol/mo
46%
(5y)
54%
(1y)
-34%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
45%
(5y)
36%
(1y)
120%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Legos

2,740,000 vol/mo
41%
(5y)
12%
(1y)
-48%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Lego

2,740,000 vol/mo
36%
(5y)
20%
(1y)
-15%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

BrickLink

368,000 vol/mo
32%
(5y)
28%
(1y)
-6%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Flipper Zero

165,000 vol/mo
30%
(5y)
-15%
(1y)
-20%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Doll Accessories

2,400 vol/mo
29%
(5y)
47%
(1y)
39%
(3mo)

Figure

74,000 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Unicorn Balloon

1,600 vol/mo
28%
(5y)
15%
(1y)
71%
(3mo)

Wild Republic

8,100 vol/mo
28%
(5y)
72%
(1y)
80%
(3mo)

Lego City

40,500 vol/mo
27%
(5y)
43%
(1y)
23%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Brown Balloons

390 vol/mo
26%
(5y)
69%
(1y)
78%
(3mo)

Airplane Toy

8,100 vol/mo
26%
(5y)
14%
(1y)
-7%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Board Games

246,000 vol/mo
26%
(5y)
39%
(1y)
-22%
(3mo)

Board games are experiencing a sustained revival and diversification, expanding from traditional family games into designer strategy game...

Sensory Swing

14,800 vol/mo
26%
(5y)
3%
(1y)
15%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

Abby Cadabby

49,500 vol/mo
26%
(5y)
11%
(1y)
-4%
(3mo)

Abby Cadabby is a Sesame Street character who represents a magical fairy and educational figure. The topic remains recognizable due to on...

20%
(5y)
84%
(1y)
35%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Sanrio

246,000 vol/mo
20%
(5y)
-23%
(1y)
7%
(3mo)

Curious George

450,000 vol/mo
19%
(5y)
18%
(1y)
4%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

Alphabet Puzzle

3,600 vol/mo
16%
(5y)
18%
(1y)
43%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Wingspan

40,500 vol/mo
15%
(5y)
17%
(1y)
0%
(3mo)

Wingspan is a, established board game and related media franchise centered on bird themed strategy gameplay, with a expanding ecosystem i...

Toy Story

720 vol/mo
13%
(5y)
24%
(1y)
37%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Animal Toys

12,100 vol/mo
12%
(5y)
28%
(1y)
18%
(3mo)

Toy

450,000 vol/mo
8%
(5y)
19%
(1y)
5%
(3mo)

Alien Toys

4,400 vol/mo
7%
(5y)
15%
(1y)
14%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Creeper

135,000 vol/mo
5%
(5y)
-2%
(1y)
6%
(3mo)

Xylophone

110,000 vol/mo
5%
(5y)
2%
(1y)
0%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Puzzles

368,000 vol/mo
4%
(5y)
2%
(1y)
-7%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Ajedrez

70 vol/mo
3%
(5y)
16%
(1y)
-11%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Dora The Explorer

301,000 vol/mo
-5%
(5y)
3%
(1y)
0%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...