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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Lego

2,740,000 vol/mo
35%
(5y)
11%
(1y)
-4%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

BrickLink

368,000 vol/mo
34%
(5y)
25%
(1y)
28%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Sensory Swing

14,800 vol/mo
29%
(5y)
2%
(1y)
1%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

Doll Accessories

2,400 vol/mo
29%
(5y)
41%
(1y)
31%
(3mo)

Doll accessories is a well established market segment encompassing clothing, furniture, playsets, and interactive add ons for fashion dol...

Board Games

246,000 vol/mo
26%
(5y)
37%
(1y)
-7%
(3mo)

Board games are experiencing a sustained revival and diversification, expanding from traditional family games into designer strategy game...

Abby Cadabby

49,500 vol/mo
26%
(5y)
11%
(1y)
-8%
(3mo)

Abby Cadabby is a Sesame Street character who represents a magical fairy and educational figure. The topic remains recognizable due to on...

Airplane Toy

8,100 vol/mo
24%
(5y)
5%
(1y)
-32%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Figure

74,000 vol/mo
24%
(5y)
38%
(1y)
75%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Curious George

368,000 vol/mo
22%
(5y)
8%
(1y)
-21%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

Brown Balloons

390 vol/mo
22%
(5y)
49%
(1y)
65%
(3mo)
19%
(5y)
61%
(1y)
0%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Lego City

33,100 vol/mo
16%
(5y)
15%
(1y)
-6%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Wingspan

40,500 vol/mo
16%
(5y)
13%
(1y)
18%
(3mo)

Wingspan is a, established board game and related media franchise centered on bird themed strategy gameplay, with a expanding ecosystem i...

Toy Story

720 vol/mo
13%
(5y)
21%
(1y)
26%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Alphabet Puzzle

3,600 vol/mo
12%
(5y)
21%
(1y)
34%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Xylophone

110,000 vol/mo
6%
(5y)
0%
(1y)
-10%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Alien Toys

4,400 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Ajedrez

70 vol/mo
5%
(5y)
14%
(1y)
8%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Puzzles

368,000 vol/mo
4%
(5y)
2%
(1y)
-10%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Dora The Explorer

246,000 vol/mo
-5%
(5y)
2%
(1y)
-8%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...

Toys

550,000 vol/mo
-5%
(5y)
10%
(1y)
-26%
(3mo)

Toys is a broad, enduring category of consumer products for play and education, with current momentum around STEM and creative toys, sust...

Estes Rockets

12,100 vol/mo
-6%
(5y)
8%
(1y)
17%
(3mo)

Estes Rockets refers to Estes Industries' model rocketry products and the broader hobbyist culture around building and launching scale mo...

Num Noms

18,100 vol/mo
-11%
(5y)
20%
(1y)
-1%
(3mo)

Num Noms is a toy franchise of collectible, scented miniature food themed figures and related products launched by MGA Entertainment in t...

Rubik's Cube

165,000 vol/mo
-12%
(5y)
-2%
(1y)
-9%
(3mo)

Rubik's Cube is a long standing mechanical puzzle topic that continues to enjoy global popularity through speedcubing, education, and hob...

Inflatables

27,100 vol/mo
-13%
(5y)
-3%
(1y)
-36%
(3mo)

Inflatables refer to inflatable consumer products such as pool floats, air mattresses, inflatable furniture, and large inflatables like w...

Minnie Mouse Toys

14,800 vol/mo
-14%
(5y)
0%
(1y)
-55%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

DC Comics

90,500 vol/mo
-14%
(5y)
30%
(1y)
2%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Puppy Toys

9,900 vol/mo
-16%
(5y)
2%
(1y)
6%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Funko Pop

550,000 vol/mo
-18%
(5y)
17%
(1y)
-38%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Avengers

246,000 vol/mo
-20%
(5y)
34%
(1y)
23%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...