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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Wingspan

40,500 vol/mo
16%
(5y)
13%
(1y)
18%
(3mo)

Wingspan is a, established board game and related media franchise centered on bird themed strategy gameplay, with a expanding ecosystem i...

Toy Story

720 vol/mo
13%
(5y)
21%
(1y)
26%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Alphabet Puzzle

3,600 vol/mo
12%
(5y)
21%
(1y)
34%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Xylophone

110,000 vol/mo
6%
(5y)
0%
(1y)
-10%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Alien Toys

4,400 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Ajedrez

70 vol/mo
5%
(5y)
14%
(1y)
8%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Puzzles

368,000 vol/mo
4%
(5y)
2%
(1y)
-10%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Dora The Explorer

246,000 vol/mo
-5%
(5y)
2%
(1y)
-8%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...

Toys

550,000 vol/mo
-5%
(5y)
10%
(1y)
-26%
(3mo)

Toys is a broad, enduring category of consumer products for play and education, with current momentum around STEM and creative toys, sust...

Estes Rockets

12,100 vol/mo
-6%
(5y)
8%
(1y)
17%
(3mo)

Estes Rockets refers to Estes Industries' model rocketry products and the broader hobbyist culture around building and launching scale mo...

Num Noms

18,100 vol/mo
-11%
(5y)
20%
(1y)
-1%
(3mo)

Num Noms is a toy franchise of collectible, scented miniature food themed figures and related products launched by MGA Entertainment in t...

Rubik's Cube

165,000 vol/mo
-12%
(5y)
-2%
(1y)
-9%
(3mo)

Rubik's Cube is a long standing mechanical puzzle topic that continues to enjoy global popularity through speedcubing, education, and hob...

Inflatables

27,100 vol/mo
-13%
(5y)
-3%
(1y)
-36%
(3mo)

Inflatables refer to inflatable consumer products such as pool floats, air mattresses, inflatable furniture, and large inflatables like w...

Minnie Mouse Toys

14,800 vol/mo
-14%
(5y)
0%
(1y)
-55%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

DC Comics

90,500 vol/mo
-14%
(5y)
30%
(1y)
2%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Puppy Toys

9,900 vol/mo
-16%
(5y)
2%
(1y)
6%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Funko Pop

550,000 vol/mo
-18%
(5y)
17%
(1y)
-38%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Avengers

246,000 vol/mo
-20%
(5y)
34%
(1y)
23%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Mego

2,400 vol/mo
-21%
(5y)
0%
(1y)
12%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Paw Patrol Toys

110,000 vol/mo
-21%
(5y)
-6%
(1y)
-38%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-9%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...