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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Minnie Mouse Toys

14,800 vol/mo
-14%
(5y)
0%
(1y)
-55%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

DC Comics

90,500 vol/mo
-14%
(5y)
30%
(1y)
2%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Puppy Toys

9,900 vol/mo
-16%
(5y)
2%
(1y)
6%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Paw Patrol Toys

110,000 vol/mo
-19%
(5y)
-8%
(1y)
-36%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

Funko Pop

550,000 vol/mo
-19%
(5y)
15%
(1y)
-47%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Avengers

246,000 vol/mo
-20%
(5y)
34%
(1y)
23%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Mego

2,400 vol/mo
-21%
(5y)
0%
(1y)
12%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-9%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...

Beyblade Toys

8,100 vol/mo
-28%
(5y)
1%
(1y)
-22%
(3mo)

Beyblade Toys refers to the continued popularity and market activity around Beyblade spinning top battle toys and related media, includin...

Gel Blaster

14,800 vol/mo
-31%
(5y)
-33%
(1y)
-7%
(3mo)

Gel Blaster is a rising consumer trend centered on recreational toy blasters that shoot water absorbent gel beads, popular in backyard ba...

Party Supplies

110,000 vol/mo
-31%
(5y)
7%
(1y)
37%
(3mo)

Party supplies represent a mature consumer category experiencing growth through online shopping, themed event trends, and cross channel r...

Bean Bag Toss

18,100 vol/mo
-39%
(5y)
-8%
(1y)
-29%
(3mo)

Bean Bag Toss, popularly known as cornhole, is a lawn game where players alternate throwing bean bags at a raised platform with a hole. I...

OMG Dolls

12,100 vol/mo
-63%
(5y)
-50%
(1y)
-33%
(3mo)

OMG Dolls are a line of fashion dolls by MGA Entertainment featuring large scale fashion, collectibility, and themed characters designed ...

9999%+
(5y)
611%
(1y)
74%
(3mo)

Ultimate Blocks is a WordPress plugin by WPDeveloper that adds a collection of custom Gutenberg blocks to enhance content creation and si...

Blind Box Labubu

5,400 vol/mo
9999%+
(5y)
577%
(1y)
-51%
(3mo)

Labubu, a plush designer toy series popular worldwide, is widely sold in blind boxes, driving a global obsessive collecting phenomenon an...

Hirono Blind Box

6,600 vol/mo
9999%+
(5y)
404%
(1y)
15%
(3mo)

Hirono blind box refers to a popular line of collectible figures from Pop Mart featuring the character Hirono in various series and colla...

Xylophone Toy

1,600 vol/mo
9999%+
(5y)
127%
(1y)
-41%
(3mo)

Xylophone Toy is a, long standing category of musical toy instruments for children, featuring colored bars played with mallets to produce...

9999%+
(5y)
91%
(1y)
-24%
(3mo)

Mofusand Blind Box is a, established line of collectible feline themed blind box figures sold worldwide, with official stores and multipl...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Peach Riot Blind Box is a, documented line of designer toy blind boxes created through Pop Mart's Peach Riot collaboration, including mul...

New Brothread

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
1472%
(3mo)

Dog Party Supplies is a consumer trend focusing on themed, pet friendly party decor, treats, and accessories for canine celebrations, ref...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Paw Patrol Party Supplies refer to licensed decorations, tableware, costumes, and favors themed around the Nickelodeon children's show Pa...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Toy Story Party Supplies refers to merchandise and decor themed around Pixar's Toy Story used for celebrations, including plates, napkins...

Daniel Tiger Toys

6,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Daniel Tiger Toys refer to the range of children's toys and merchandise inspired by the PBS Kids animated series Daniel Tiger's Neighborh...

Bendy Plush

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
261%
(3mo)

Bendy Plush refers to stuffed plush toys featuring Bendy, the ink demon character from the indie game Bendy and the Ink Machine, with gro...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Spider Man party supplies represent a, ongoing niche in the event and party products market, offering themed decorations, tableware, invi...