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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Rubik's Cube

165,000 vol/mo
-12%
(5y)
-1%
(1y)
-7%
(3mo)

Avengers

246,000 vol/mo
-13%
(5y)
25%
(1y)
-17%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Inflatables

27,100 vol/mo
-15%
(5y)
-2%
(1y)
-20%
(3mo)

Inflatables refer to inflatable consumer products such as pool floats, air mattresses, inflatable furniture, and large inflatables like w...

Mego

2,400 vol/mo
-17%
(5y)
10%
(1y)
38%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Minnie Mouse Toys

14,800 vol/mo
-17%
(5y)
-2%
(1y)
-39%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

Funko Pop

550,000 vol/mo
-19%
(5y)
17%
(1y)
-36%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Beyblade Toys

8,100 vol/mo
-22%
(5y)
5%
(1y)
-1%
(3mo)

Beyblade Toys refers to the continued popularity and market activity around Beyblade spinning top battle toys and related media, includin...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-3%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...

Paw Patrol Toys

110,000 vol/mo
-23%
(5y)
-6%
(1y)
-36%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

-23%
(5y)
-20%
(1y)
-43%
(3mo)

Party Supplies

110,000 vol/mo
-26%
(5y)
9%
(1y)
35%
(3mo)

Party supplies represent a mature consumer category experiencing growth through online shopping, themed event trends, and cross channel r...

Gel Blaster

14,800 vol/mo
-29%
(5y)
-27%
(1y)
70%
(3mo)

Gel Blaster is a rising consumer trend centered on recreational toy blasters that shoot water absorbent gel beads, popular in backyard ba...

Bean Bag Toss

18,100 vol/mo
-36%
(5y)
-5%
(1y)
63%
(3mo)

Bean Bag Toss, popularly known as cornhole, is a lawn game where players alternate throwing bean bags at a raised platform with a hole. I...

OMG Dolls

9,900 vol/mo
-64%
(5y)
-53%
(1y)
-30%
(3mo)

OMG Dolls are a line of fashion dolls by MGA Entertainment featuring large scale fashion, collectibility, and themed characters designed ...

9999%+
(5y)
2100%
(1y)
207%
(3mo)

Ultimate Blocks is a WordPress plugin by WPDeveloper that adds a collection of custom Gutenberg blocks to enhance content creation and si...

9999%+
(5y)
962%
(1y)
85%
(3mo)

Hirono Blind Box

6,600 vol/mo
9999%+
(5y)
433%
(1y)
0%
(3mo)

Hirono blind box refers to a popular line of collectible figures from Pop Mart featuring the character Hirono in various series and colla...

Labubu

6,120,000 vol/mo
9999%+
(5y)
333%
(1y)
-58%
(3mo)

Blind Box Labubu

5,400 vol/mo
9999%+
(5y)
270%
(1y)
-18%
(3mo)

Labubu, a plush designer toy series popular worldwide, is widely sold in blind boxes, driving a global obsessive collecting phenomenon an...

Xylophone Toy

1,600 vol/mo
9999%+
(5y)
158%
(1y)
-10%
(3mo)

Xylophone Toy is a, long standing category of musical toy instruments for children, featuring colored bars played with mallets to produce...

9999%+
(5y)
94%
(1y)
-27%
(3mo)

Mofusand Blind Box is a, established line of collectible feline themed blind box figures sold worldwide, with official stores and multipl...