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Discover Trends in Personal Finance

We surface rapidly growing trends in Personal Finance before they take off.

Monarch App

4,400 vol/mo
900%
(5y)
143%
(1y)
41%
(3mo)

Monarch Money is a, active personal finance app focused on consolidating spending, investments, and financial goals into one platform, wi...

RightCapital

14,800 vol/mo
409%
(5y)
39%
(1y)
9%
(3mo)

RightCapital is a cloud based financial planning software platform used by financial advisors and individuals to build and manage compreh...

Rent Payment App

5,400 vol/mo
358%
(5y)
288%
(1y)
44%
(3mo)

Rent Payment App is a category of digital tools that lets tenants pay rent online, often with features like scheduled or automatic paymen...

Credit Profile

320 vol/mo
357%
(5y)
620%
(1y)
50%
(3mo)

Credit profile tracing and management is a, established concept centered on how individuals and businesses build, monitor, and optimize t...

Low-Interest

590 vol/mo
268%
(5y)
108%
(1y)
-9%
(3mo)

Low interest refers to a sustained environment where policy rates and borrowing costs are reduced, enabling cheaper loans, refinancing ac...

Rocket Money

246,000 vol/mo
223%
(5y)
6%
(1y)
59%
(3mo)

Rocket Money is a personal finance app that helps users manage subscriptions, track spending, and automate budgeting, gaining traction as...

Lenme

5,400 vol/mo
220%
(5y)
28%
(1y)
-9%
(3mo)

Lenme is a US based fintech platform that positions itself as a marketplace connecting borrowers with lenders, operating as a borrower fa...

Lendbuzz

33,100 vol/mo
200%
(5y)
53%
(1y)
11%
(3mo)

Lendbuzz is a fintech company that provides auto loans, leveraging alternative data and AI to serve borrowers who may have limited tradit...

Simplifi

18,100 vol/mo
167%
(5y)
-2%
(1y)
19%
(3mo)

Simplifi is a personal finance app by Quicken that focuses on simplified budgeting, expense tracking, and financial visibility, reflectin...

Aidvantage

550,000 vol/mo
164%
(5y)
7%
(1y)
18%
(3mo)

Aidvantage is a government loan servicer that manages federal student loans for borrowers, evolving within the U.S. higher education fina...

Debt Management

2,400 vol/mo
90%
(5y)
150%
(1y)
43%
(3mo)

Debt management is a recognized field focusing on strategies and tools to reduce and manage outstanding debt, including consolidation, re...

HoneyDue

4,400 vol/mo
68%
(5y)
-2%
(1y)
12%
(3mo)

HoneyDue is a fintech app focused on shared budgeting and bill management for couples, families, and roommates, enabling collaborative fi...

Zayzoon

60,500 vol/mo
67%
(5y)
22%
(1y)
-10%
(3mo)

ZayZoon is a fintech company offering earned wage access and related financial wellness tools, enabling employees to access earned pay be...

QSEHRA

6,600 vol/mo
66%
(5y)
40%
(1y)
-13%
(3mo)

QSEHRA stands for Qualified Small Employer Health Reimbursement Arrangement, a tax advantaged health benefit designed for small employers...

51%
(5y)
24%
(1y)
27%
(3mo)

Savings accounts are traditional financial products that allow individuals to deposit money for safekeeping while earning interest. The t...

HELOCs

90,500 vol/mo
49%
(5y)
12%
(1y)
12%
(3mo)

HELOCs (Home Equity Lines of Credit) are a longstanding financial product that has gained renewed visibility as homeowners seek flexible,...

Keeper Tax

3,600 vol/mo
47%
(5y)
63%
(1y)
129%
(3mo)

Keeper Tax is a fintech tax automation platform that helps freelancers, freelancers, gig workers, and self employed individuals track exp...

Unsecured Debt

2,400 vol/mo
37%
(5y)
12%
(1y)
4%
(3mo)

Unsecured debt refers to borrowed money not backed by collateral, including credit card debt, personal loans, and other non collateralize...

Money Supply

140 vol/mo
24%
(5y)
15%
(1y)
0%
(3mo)

Money supply is the total amount of monetary assets available in an economy at a given time, including currency in circulation and bank d...

Kueski

4,400 vol/mo
14%
(5y)
26%
(1y)
6%
(3mo)

Kueski is a Mexican fintech company offering online consumer loans and buy now pay later services, reflecting ongoing growth in digital l...

14%
(5y)
66%
(1y)
-7%
(3mo)

Sign Up Bonus Apps are mobile applications that offer incentives such as cash, free stock, or credit to new users upon completing registr...