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Discover Trends in Personal Finance

We surface rapidly growing trends in Personal Finance before they take off.

Credit Profile

320 vol/mo
357%
(5y)
620%
(1y)
50%
(3mo)

Credit profile tracing and management is a, established concept centered on how individuals and businesses build, monitor, and optimize t...

Bilt Rewards

60,500 vol/mo
349%
(5y)
20%
(1y)
106%
(3mo)

Bilt Rewards is a fintech loyalty program that enables earning and redeeming rewards primarily through rent payments, everyday purchases,...

PocketGuard

18,100 vol/mo
333%
(5y)
34%
(1y)
11%
(3mo)

PocketGuard is a personal finance management and budgeting app that helps users track spending, set budgets, and optimize saving by linki...

282%
(5y)
91%
(1y)
27%
(3mo)

Earned Wage Access (EWA) enables employees to access a portion of their earned but unpaid wages before their scheduled payday, effectivel...

Low-Interest

590 vol/mo
268%
(5y)
108%
(1y)
-9%
(3mo)

Low interest refers to a sustained environment where policy rates and borrowing costs are reduced, enabling cheaper loans, refinancing ac...

Rocket Money

246,000 vol/mo
223%
(5y)
6%
(1y)
59%
(3mo)

Rocket Money is a personal finance app that helps users manage subscriptions, track spending, and automate budgeting, gaining traction as...

Lenme

5,400 vol/mo
220%
(5y)
28%
(1y)
-9%
(3mo)

Lenme is a US based fintech platform that positions itself as a marketplace connecting borrowers with lenders, operating as a borrower fa...

Simplifi

18,100 vol/mo
167%
(5y)
-2%
(1y)
19%
(3mo)

Simplifi is a personal finance app by Quicken that focuses on simplified budgeting, expense tracking, and financial visibility, reflectin...

166%
(5y)
233%
(1y)
29%
(3mo)

Financial coaching is a recognized industry where professionals help individuals and households manage debt, budgeting, saving, and long ...

Aidvantage

550,000 vol/mo
164%
(5y)
7%
(1y)
18%
(3mo)

Aidvantage is a government loan servicer that manages federal student loans for borrowers, evolving within the U.S. higher education fina...

Upsolve

6,600 vol/mo
141%
(5y)
146%
(1y)
25%
(3mo)

Upsolve is a nonprofit that provides free, online Chapter 7 bankruptcy filing assistance to individuals, leveraging guided workflows and ...

Debt Management

2,400 vol/mo
90%
(5y)
150%
(1y)
43%
(3mo)

Debt management is a recognized field focusing on strategies and tools to reduce and manage outstanding debt, including consolidation, re...

HoneyDue

4,400 vol/mo
68%
(5y)
-2%
(1y)
12%
(3mo)

HoneyDue is a fintech app focused on shared budgeting and bill management for couples, families, and roommates, enabling collaborative fi...

Zayzoon

60,500 vol/mo
67%
(5y)
22%
(1y)
-10%
(3mo)

ZayZoon is a fintech company offering earned wage access and related financial wellness tools, enabling employees to access earned pay be...

QSEHRA

6,600 vol/mo
66%
(5y)
40%
(1y)
-13%
(3mo)

QSEHRA stands for Qualified Small Employer Health Reimbursement Arrangement, a tax advantaged health benefit designed for small employers...

FIRE Movement

8,100 vol/mo
60%
(5y)
66%
(1y)
48%
(3mo)

The FIRE movement (Financial Independence, Retire Early) is a, sustained trend focused on aggressive saving, investing, and lifestyle opt...

51%
(5y)
24%
(1y)
27%
(3mo)

Savings accounts are traditional financial products that allow individuals to deposit money for safekeeping while earning interest. The t...

Keeper Tax

3,600 vol/mo
47%
(5y)
63%
(1y)
129%
(3mo)

Keeper Tax is a fintech tax automation platform that helps freelancers, freelancers, gig workers, and self employed individuals track exp...

Klover

40,500 vol/mo
42%
(5y)
21%
(1y)
-10%
(3mo)

Klover is a fintech platform focused on earning access and financial wellness features, including early wage access and tax related incen...

Unsecured Debt

2,400 vol/mo
37%
(5y)
12%
(1y)
4%
(3mo)

Unsecured debt refers to borrowed money not backed by collateral, including credit card debt, personal loans, and other non collateralize...

Solar Loan

2,900 vol/mo
35%
(5y)
103%
(1y)
49%
(3mo)

Solar Loan is a financing option enabling homeowners and businesses to fund solar energy installations through borrowed capital, spreadin...