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Discover Trends in Personal Finance

We surface rapidly growing trends in Personal Finance before they take off.

Chip Savings

30 vol/mo
639%
(5y)
818%
(1y)
36%
(3mo)

Chip Savings refers to the fintech trend around automated, app enabled savings platforms (notably the Chip app) that help users regularly...

Credit Profile

320 vol/mo
407%
(5y)
765%
(1y)
40%
(3mo)

Credit profile tracing and management is a, established concept centered on how individuals and businesses build, monitor, and optimize t...

Bilt Rewards

60,500 vol/mo
325%
(5y)
23%
(1y)
-30%
(3mo)

Bilt Rewards is a fintech loyalty program that enables earning and redeeming rewards primarily through rent payments, everyday purchases,...

287%
(5y)
107%
(1y)
11%
(3mo)

Earned Wage Access (EWA) enables employees to access a portion of their earned but unpaid wages before their scheduled payday, effectivel...

PocketGuard

18,100 vol/mo
234%
(5y)
40%
(1y)
-11%
(3mo)

PocketGuard is a personal finance management and budgeting app that helps users track spending, set budgets, and optimize saving by linki...

Lenme

5,400 vol/mo
227%
(5y)
29%
(1y)
8%
(3mo)

Lenme is a US based fintech platform that positions itself as a marketplace connecting borrowers with lenders, operating as a borrower fa...

Low-Interest

480 vol/mo
205%
(5y)
99%
(1y)
53%
(3mo)

Low interest refers to a sustained environment where policy rates and borrowing costs are reduced, enabling cheaper loans, refinancing ac...

Rocket Money

246,000 vol/mo
203%
(5y)
8%
(1y)
-22%
(3mo)

Rocket Money is a personal finance app that helps users manage subscriptions, track spending, and automate budgeting, gaining traction as...

196%
(5y)
277%
(1y)
23%
(3mo)

Financial coaching is a recognized industry where professionals help individuals and households manage debt, budgeting, saving, and long ...

Upsolve

6,600 vol/mo
151%
(5y)
175%
(1y)
19%
(3mo)

Upsolve is a nonprofit that provides free, online Chapter 7 bankruptcy filing assistance to individuals, leveraging guided workflows and ...

Simplifi

14,800 vol/mo
150%
(5y)
3%
(1y)
-12%
(3mo)

Simplifi is a personal finance app by Quicken that focuses on simplified budgeting, expense tracking, and financial visibility, reflectin...

Aidvantage

550,000 vol/mo
113%
(5y)
0%
(1y)
0%
(3mo)

Aidvantage is a government loan servicer that manages federal student loans for borrowers, evolving within the U.S. higher education fina...

Debt Management

2,400 vol/mo
110%
(5y)
180%
(1y)
50%
(3mo)

Debt management is a recognized field focusing on strategies and tools to reduce and manage outstanding debt, including consolidation, re...

Finance Literacy

33,100 vol/mo
96%
(5y)
105%
(1y)
14%
(3mo)

HoneyDue

4,400 vol/mo
69%
(5y)
-3%
(1y)
3%
(3mo)

HoneyDue is a fintech app focused on shared budgeting and bill management for couples, families, and roommates, enabling collaborative fi...

Keeper Tax

3,600 vol/mo
65%
(5y)
90%
(1y)
42%
(3mo)

Keeper Tax is a fintech tax automation platform that helps freelancers, freelancers, gig workers, and self employed individuals track exp...

QSEHRA

6,600 vol/mo
62%
(5y)
35%
(1y)
-22%
(3mo)

QSEHRA stands for Qualified Small Employer Health Reimbursement Arrangement, a tax advantaged health benefit designed for small employers...

FIRE Movement

8,100 vol/mo
61%
(5y)
71%
(1y)
33%
(3mo)

The FIRE movement (Financial Independence, Retire Early) is a, sustained trend focused on aggressive saving, investing, and lifestyle opt...

Coast Fire

9,900 vol/mo
60%
(5y)
50%
(1y)
21%
(3mo)

Zayzoon

60,500 vol/mo
55%
(5y)
24%
(1y)
-2%
(3mo)

ZayZoon is a fintech company offering earned wage access and related financial wellness tools, enabling employees to access earned pay be...

Solar Loan

2,900 vol/mo
51%
(5y)
140%
(1y)
50%
(3mo)

Solar Loan is a financing option enabling homeowners and businesses to fund solar energy installations through borrowed capital, spreadin...