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We surface rapidly growing trends in XXX before they take off.

Sonder

165,000 vol/mo
38%
(5y)
-5%
(1y)
-6%
(3mo)

Sonder is a hospitality company that operates curated, tech enabled furnished apartments for long and short term stays, positioning itse...

Dayuse

49,500 vol/mo
38%
(5y)
33%
(1y)
4%
(3mo)

Dayuse is a platform that enables daytime hotel bookings, allowing customers to reserve hotel rooms for short, daytime stays rather than ...

37%
(5y)
98%
(1y)
339%
(3mo)
37%
(5y)
19%
(1y)
40%
(3mo)

Indoor Hydroponic Garden refers to compact, soil free systems that allow individuals to grow herbs, vegetables, and leafy greens inside h...

Robot Litter Box

14,800 vol/mo
37%
(5y)
7%
(1y)
9%
(3mo)

Robot Litter Box is a category of automated self cleaning litter boxes designed for cats, leveraging sensors and motors to scoop waste an...

TripIt

33,100 vol/mo
37%
(5y)
2%
(1y)
13%
(3mo)

TripIt is a travel itinerary and trip management platform that consolidates flight, hotel, and other travel details into a single organiz...

Wellness Retreat

18,100 vol/mo
37%
(5y)
42%
(1y)
8%
(3mo)

Wellness retreats are organized programs at dedicated destinations offering curated experiences around mindfulness, fitness, spa therapie...

Reforestation

9,900 vol/mo
37%
(5y)
34%
(1y)
31%
(3mo)

Reforestation is the large scale restoration of forest ecosystems through tree planting, natural regeneration, and policy enabled land ma...

Gel Pens

27,100 vol/mo
37%
(5y)
96%
(1y)
74%
(3mo)

Gel Pens are a well established writing instrument category characterized by smooth, water based ink that flows easily from a retractable...

Legit Check

1,300 vol/mo
37%
(5y)
27%
(1y)
-16%
(3mo)

Legit Check refers to the practice of verifying the authenticity of items, especially sneakers and luxury goods, using specialized servic...

37%
(5y)
35%
(1y)
130%
(3mo)

Laundry Detergent Sheets are a dissolvable, plastic free alternative to traditional liquid or powder detergents, packaged as thin sheets ...

Airplane Party

170 vol/mo
37%
(5y)
48%
(1y)
32%
(3mo)

Airplane Party is a recognized aviation themed event concept used for birthdays and celebrations, leveraging decor, props, and aviation m...

Earth Spirits

1,900 vol/mo
36%
(5y)
21%
(1y)
16%
(3mo)

Earth Spirits refers to a set of topics around nature based spirituality, ecological product branding, and earth centric metaphysical con...

Dog Dental Chews

14,800 vol/mo
36%
(5y)
55%
(1y)
97%
(3mo)

Dog dental chews are a well established pet care category consisting of edible treats designed to reduce plaque and tartar buildup, promo...

Suitcase

165,000 vol/mo
36%
(5y)
41%
(1y)
50%
(3mo)

Detergent Sheets

5,400 vol/mo
35%
(5y)
32%
(1y)
102%
(3mo)

Detergent Sheets are a lightweight, plastic free laundry solution gaining traction for eco friendliness, ease of use, and compact storage...

Eduson

480 vol/mo
35%
(5y)
28%
(1y)
5%
(3mo)

Hard Skills

18,100 vol/mo
35%
(5y)
14%
(1y)
17%
(3mo)

Hard Skills refer to concrete, teachable abilities and knowledge sets (e.g., programming, data analysis, engineering) that can be measure...

Reddit

20,400,000 vol/mo
35%
(5y)
-8%
(1y)
-2%
(3mo)

Korea

165,000 vol/mo
35%
(5y)
48%
(1y)
-10%
(3mo)

Yassir

720 vol/mo
35%
(5y)
31%
(1y)
10%
(3mo)

Locket

49,500 vol/mo
35%
(5y)
23%
(1y)
-4%
(3mo)

Locket is a photo widget app that displays a rotating feed of personal images on a user’s home screen, reflecting a trend toward person...

Premom

2,400 vol/mo
35%
(5y)
11%
(1y)
6%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...

Dark Feminine

2,900 vol/mo
35%
(5y)
19%
(1y)
27%
(3mo)

Dark Feminine is an archetypal concept centered on the darker, intuitive, transformative aspects of femininity. It appears across spiritu...

Splashlearn

450,000 vol/mo
35%
(5y)
-18%
(1y)
16%
(3mo)

SplashLearn is an educational technology platform focused on early math learning for children, offering interactive games, adaptive pract...

Senior Dog

2,900 vol/mo
34%
(5y)
50%
(1y)
55%
(3mo)
34%
(5y)
58%
(1y)
72%
(3mo)

Genetic genealogy is the practice of analyzing DNA data to discover familial relationships and ancestral origins, often combining genetic...

Dog Toothpaste

33,100 vol/mo
34%
(5y)
66%
(1y)
190%
(3mo)

Dog toothpaste is a consumer product category focused on dental care for dogs, including enzymatic toothpastes and related dental hygiene...

ATL

90,500 vol/mo
33%
(5y)
33%
(1y)
10%
(3mo)

ATL refers to Amperex Technology Limited, a Chinese lithium ion battery manufacturer, historically known for its role in powering consume...

Redditor

8,100 vol/mo
33%
(5y)
23%
(1y)
-4%
(3mo)

Redditor refers to a user of Reddit, the large online discussion platform. The trend centers on growing engagement, anonymity, community ...

Air Tent

2,900 vol/mo
32%
(5y)
93%
(1y)
334%
(3mo)

Air Charter

1,600 vol/mo
31%
(5y)
118%
(1y)
51%
(3mo)

Air charter is the private jet and on demand air travel market where customers rent entire aircraft for private use, offering flexibility...

Packing Cubes

49,500 vol/mo
31%
(5y)
40%
(1y)
34%
(3mo)

Packing cubes are a widely adopted travel organization product that helps travelers compartmentalize and compress clothing and gear insid...

PetDesk

12,100 vol/mo
31%
(5y)
12%
(1y)
17%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Immersive Art

1,300 vol/mo
31%
(5y)
41%
(1y)
5%
(3mo)

Immersive Art is a movement that uses interactive installations, projection mapping, digital media, spatial audio, and immersive environm...

31%
(5y)
18%
(1y)
118%
(3mo)

Kintsugi

90,500 vol/mo
31%
(5y)
18%
(1y)
9%
(3mo)

Kintsugi is the revival and broader adoption of the Japanese art and philosophy of repairing broken ceramics with gold infused lacquer, r...

Autopian

27,100 vol/mo
31%
(5y)
-9%
(1y)
1%
(3mo)

Autopian is a automotive media brand and online publication focused on cars, car culture, restorations, and passionate discussions about ...

Clapper

60,500 vol/mo
30%
(5y)
-3%
(1y)
2%
(3mo)

Clapper is a social media platform that emphasizes short form video content and creator driven posting, branded as an alternative to more...

Kids Tablet

27,100 vol/mo
30%
(5y)
50%
(1y)
39%
(3mo)

Greenwashing

14,800 vol/mo
30%
(5y)
52%
(1y)
27%
(3mo)

Greenwashing is the practice of presenting a company, product, or policy as more environmentally friendly than it truly is, often through...

30%
(5y)
51%
(1y)
287%
(3mo)

Camping Mattress Pad is a recognized product category focused on insulating and cushioning outdoor sleeping surfaces, used by campers to ...

Journals

135,000 vol/mo
30%
(5y)
42%
(1y)
-9%
(3mo)

Journals refer to formal publications that disseminate peer reviewed research and scholarly work across disciplines, as well as the broad...

Custom Tumbler

8,100 vol/mo
29%
(5y)
104%
(1y)
181%
(3mo)

Arch

74,000 vol/mo
29%
(5y)
33%
(1y)
59%
(3mo)

Arch is a topic primarily associated with Arch Linux, a popular lightweight and flexible Linux distribution known for its rolling release...

29%
(5y)
50%
(1y)
26%
(3mo)

Speculative Evolution is a genre and field dedicated to imagining plausible future or alternate evolutionary trajectories for life, using...

Water Toys

8,100 vol/mo
29%
(5y)
68%
(1y)
124%
(3mo)

Water Toys refer to consumer toys and accessories designed for use in and around water, including pools, beaches, and splash zones, spann...

Gooddog

90,500 vol/mo
28%
(5y)
42%
(1y)
9%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

ATV Ride On

90 vol/mo
28%
(5y)
46%
(1y)
57%
(3mo)

ATV Ride On refers to electric, battery powered ride on quads and ATVs for children, a growing category within kids’ outdoor toys and s...

Yellow Ribbon

12,100 vol/mo
28%
(5y)
10%
(1y)
79%
(3mo)

Yellow Ribbon is a long standing symbol and campaign used to show support for military service members and veterans, encompassing awarene...

Airplane Stroller

1,300 vol/mo
28%
(5y)
13%
(1y)
52%
(3mo)

Airplane Stroller refers to compact, travel friendly strollers designed for air travel, aiming to be lightweight, easily foldable, and co...

Baby Sleep Sack

74,000 vol/mo
28%
(5y)
11%
(1y)
11%
(3mo)

Baby Sleep Sack is a recognized infant sleep safety product that has evolved into a mainstream parenting item, widely adopted to reduce r...

Icebreaker

74,000 vol/mo
27%
(5y)
-14%
(1y)
-2%
(3mo)

Icebreaker is a recognized real topic spanning two domains: a merino wool apparel brand known for sustainable outdoor clothing, and the b...

CDP

22,200 vol/mo
27%
(5y)
44%
(1y)
41%
(3mo)

CDP stands for Customer Data Platform, a software category that unifies customer data from multiple sources to build a centralized, acces...

Slow Feeder Bowl

2,900 vol/mo
27%
(5y)
42%
(1y)
89%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

Baby Lounger

27,100 vol/mo
27%
(5y)
29%
(1y)
41%
(3mo)

Baby loungers are portable, cushioned loungers designed to support infants during supervised supervision periods. They are marketed as sa...

Rotation

60,500 vol/mo
27%
(5y)
28%
(1y)
32%
(3mo)

Rotation is gaining attention as a fundamental concept across engineering, robotics, computer graphics, and manufacturing, highlighted by...

Rituals

590 vol/mo
27%
(5y)
48%
(1y)
1%
(3mo)

Rituals refers to a brand led concept around self care and daily rituals, centered on combining luxury cosmetics with mindful routines. T...

Overnight Diapers

8,100 vol/mo
27%
(5y)
43%
(1y)
94%
(3mo)

Overnight diapers are a consumer product category consisting of diapers designed to provide higher absorbency and leak protection for ext...

Photo Album

60,500 vol/mo
27%
(5y)
29%
(1y)
-1%
(3mo)

Photo Album is a, longstanding concept representing organized collections of photographs, traditionally in print form and increasingly di...

Graduation

246,000 vol/mo
26%
(5y)
12%
(1y)
157%
(3mo)

The Farmer's Dog

135,000 vol/mo
26%
(5y)
-12%
(1y)
-1%
(3mo)

Dog Bed

110,000 vol/mo
26%
(5y)
69%
(1y)
216%
(3mo)

Babylist

550,000 vol/mo
26%
(5y)
10%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Jow

1,500,000 vol/mo
26%
(5y)
9%
(1y)
6%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Baby Bottle Warmer

14,800 vol/mo
26%
(5y)
38%
(1y)
91%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

26%
(5y)
22%
(1y)
177%
(3mo)

Collapsible water bottles are real, reusable bottles that compress or fold down when empty, enabling compact storage and portability for ...

Pet Stroller

110 vol/mo
26%
(5y)
72%
(1y)
252%
(3mo)
25%
(5y)
33%
(1y)
30%
(3mo)

Regenerative agriculture is a farming approach focused on restoring soil health, increasing biodiversity, sequestering carbon, and improv...

Net Zero

60,500 vol/mo
25%
(5y)
55%
(1y)
50%
(3mo)

Net Zero refers to reducing greenhouse gas emissions to as close to zero as possible, achieving a balance between emitted and removed emi...

Education

165,000 vol/mo
25%
(5y)
21%
(1y)
12%
(3mo)

WaniKani

18,100 vol/mo
25%
(5y)
-1%
(1y)
-8%
(3mo)

Glandex

9,900 vol/mo
25%
(5y)
12%
(1y)
33%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

Ring Light

40,500 vol/mo
25%
(5y)
92%
(1y)
224%
(3mo)

Blank Cards

8,100 vol/mo
24%
(5y)
24%
(1y)
23%
(3mo)

Blank Cards are an established category in trading card, greeting card, and stationery ecosystems, with ongoing relevance in DIY, persona...

Sunlight

27,100 vol/mo
24%
(5y)
17%
(1y)
45%
(3mo)

Sunlight refers to the natural light produced by the sun, a fundamental source of energy and ecological processes. In trending contexts, ...

24%
(5y)
120%
(1y)
442%
(3mo)

Swaddles

40,500 vol/mo
24%
(5y)
11%
(1y)
20%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...

Alphabet Stickers

2,400 vol/mo
24%
(5y)
66%
(1y)
140%
(3mo)

Alphabet stickers are decorative and educational stickers featuring letters used for learning, scrapbooking, branding, and organization. ...

Brown Mulch

12,100 vol/mo
24%
(5y)
44%
(1y)
905%
(3mo)

Bibs

74,000 vol/mo
24%
(5y)
16%
(1y)
-44%
(3mo)

Bibs are a well established baby care product category centered on feeding and drool management; growth is driven by ongoing baby weaning...

Mini Crib

33,100 vol/mo
23%
(5y)
37%
(1y)
132%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

Quest App

2,900 vol/mo
23%
(5y)
37%
(1y)
-17%
(3mo)

Quest App refers to the ecosystem around Meta's Quest (now Meta Quest) virtual reality platform and its companion apps/store, including H...

Buc-ee's

4,090,000 vol/mo
23%
(5y)
31%
(1y)
34%
(3mo)

Buc ee's is a, well known Texas based chain of large scale travel centers famed for giant stores, extensive merchandise, and premium rest...

Italki

40,500 vol/mo
23%
(5y)
48%
(1y)
15%
(3mo)

Incense Sticks

33,100 vol/mo
23%
(5y)
37%
(1y)
50%
(3mo)

Incense sticks are a long standing cultural and consumer product category experiencing renewed attention due to wellness trends, ritual p...

ABC Tracing

2,400 vol/mo
23%
(5y)
3%
(1y)
0%
(3mo)

ABC Tracing is a family of educational apps and resources focused on teaching children to trace and recognize letters (primarily the Engl...

Halo Collar

40,500 vol/mo
23%
(5y)
37%
(1y)
139%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Crosswind

22,200 vol/mo
23%
(5y)
35%
(1y)
48%
(3mo)

Crosswind refers to multiple real entities and concepts across tech, aerospace, and gaming domains, including software/telecom platforms ...

23%
(5y)
33%
(1y)
21%
(3mo)

Montessori Education is a long standing pedagogical approach that emphasizes child led learning, prepared environments, and guided autono...

Rucksack

1,300 vol/mo
23%
(5y)
19%
(1y)
101%
(3mo)

Rucksack is a long standing term for a backpack, widely used in outdoor and military contexts. It denotes a versatile, usually strap supp...

Men

450,000 vol/mo
23%
(5y)
15%
(1y)
-3%
(3mo)

Men represents a broad, ongoing trend around increased attention to men's health, fashion, grooming, roles, and representation across soc...

Facebook Groups

12,100 vol/mo
22%
(5y)
82%
(1y)
11%
(3mo)

Facebook Groups are a longstanding, real platform feature enabling community building, discussion, and collaboration around shared intere...

Fishing Rod

135,000 vol/mo
22%
(5y)
20%
(1y)
50%
(3mo)

A widely recognized consumer product category, fishing rods are tools used to catch fish and are popular across sport fishing, commercial...

Yukata

60,500 vol/mo
22%
(5y)
12%
(1y)
22%
(3mo)

Yukata is a lightweight, casual summer kimono traditionally made of cotton, worn in Japan and increasingly in global fashion contexts as ...

Plant Care App

3,600 vol/mo
22%
(5y)
49%
(1y)
54%
(3mo)

A trend toward using mobile applications to monitor, manage, and optimize plant care, including watering schedules, light recommendations...

Womt

1,000 vol/mo
22%
(5y)
9%
(1y)
-1%
(3mo)

Colored Paper

14,800 vol/mo
22%
(5y)
28%
(1y)
21%
(3mo)

Colored paper is a well established category of paper products used in education, crafts, graphic design, and packaging, encompassing con...

Cat Litter

110,000 vol/mo
22%
(5y)
26%
(1y)
44%
(3mo)

HER

550,000 vol/mo
22%
(5y)
26%
(1y)
1%
(3mo)

Luggage Scale

14,800 vol/mo
21%
(5y)
55%
(1y)
81%
(3mo)

Luggage Scale is a device category used to weigh suitcases to avoid overweight baggage fees. It includes handheld spring or digital scale...

FLUTD

2,400 vol/mo
21%
(5y)
5%
(1y)
23%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Button Pins

8,100 vol/mo
21%
(5y)
28%
(1y)
32%
(3mo)

Button pins are a long standing decorative and expressive accessory that has seen renewed interest as a fashion and identity signal, with...

Wrist Rest

3,600 vol/mo
21%
(5y)
40%
(1y)
61%
(3mo)

Wrist Rest is gaining renewed attention as part of broader ergonomic and desk setup trends driven by more people working from home and ga...

Dog Vitamins

9,900 vol/mo
21%
(5y)
51%
(1y)
60%
(3mo)
20%
(5y)
40%
(1y)
22%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Cults

90,500 vol/mo
20%
(5y)
9%
(1y)
0%
(3mo)

Cults is a, historically documented social phenomenon that has repeatedly appeared in media, research, and public discourse as a topic of...

Lookah

22,200 vol/mo
20%
(5y)
-4%
(1y)
7%
(3mo)

Lookah is a brand known for its innovative smoking and vaping devices, including glass rigs, dab pens, and multi use enhancers popular in...

Agenda Planner

720 vol/mo
20%
(5y)
56%
(1y)
-4%
(3mo)

Agenda Planner is a category of digital planning tools and apps designed to help individuals and teams organize meetings, tasks, and even...

Aceable

90,500 vol/mo
20%
(5y)
12%
(1y)
6%
(3mo)

Aceable is a online driver education company offering modern, mobile first courses and licensing solutions for teen and adult drivers, ex...

Lovevery

90,500 vol/mo
20%
(5y)
4%
(1y)
10%
(3mo)

Lovevery is a company that offers evidence based developmental toys and play kits for infants and toddlers, known for its Montessori insp...

Adult Bicycles

18,100 vol/mo
20%
(5y)
117%
(1y)
313%
(3mo)

Adult Bicycles refer to bicycles designed for adults, including traditional pedal bicycles and an expanding market segment of electric bi...

Mushie

6,600 vol/mo
20%
(5y)
40%
(1y)
121%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Toddler Car Seat

49,500 vol/mo
19%
(5y)
19%
(1y)
36%
(3mo)

Toddler Car Seat is a, established consumer product category focused on securing young children in vehicles with age/weight/height approp...

Weekender Bag

33,100 vol/mo
19%
(5y)
30%
(1y)
83%
(3mo)

Weekender Bag is a portable, mid to larger capacity carry bag designed for short trips, Weekend or short haul travel, emphasizing lightwe...

Circle Punch

1,000 vol/mo
19%
(5y)
37%
(1y)
58%
(3mo)

Circle Punch refers to a hand operated tool used in crafts to cut perfectly round shapes from paper, thin metal, or cardstock. While a lo...

Amigurumi

33,100 vol/mo
19%
(5y)
-4%
(1y)
-2%
(3mo)

Amigurumi is the craft of crocheting small, stuffed yarn creatures and dolls. It has grown as a popular hobby, teaching aid for children,...

Espadas

4,400 vol/mo
19%
(5y)
20%
(1y)
7%
(3mo)

Espadas refers to swords and related swordcraft brands (notably Spanish sword makers like Marto and Bermejo) and associated products and ...

Flash Cards

60,500 vol/mo
19%
(5y)
5%
(1y)
14%
(3mo)

Flash cards are a widely used learning tool that has evolved from simple paper cards to sophisticated digital platforms leveraging spaced...

Modeling Clay

18,100 vol/mo
19%
(5y)
8%
(1y)
11%
(3mo)

Modeling clay is a long standing consumable art material gaining renewed interest due to remote learning, DIY crafts, and maker culture; ...