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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Zomee

2,900 vol/mo
102%
(5y)
-9%
(1y)
21%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

Coterie

74,000 vol/mo
92%
(5y)
18%
(1y)
25%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Biberk

18,100 vol/mo
87%
(5y)
18%
(1y)
12%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Serenity Kids

12,100 vol/mo
81%
(5y)
3%
(1y)
26%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

73%
(5y)
260%
(1y)
1382%
(3mo)

All Terrain Stroller is a product category featuring stroller designs built for varied surfaces such as gravel, sand, grass, and urban te...

WaterWipes

3,600 vol/mo
71%
(5y)
221%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

Nanit

40,500 vol/mo
71%
(5y)
28%
(1y)
10%
(3mo)

Nanit is a company known for AI powered baby monitors and sleep tracking hardware/software that analyzes infants' sleep patterns and envi...

66%
(5y)
22%
(1y)
3%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Nuna

90,500 vol/mo
59%
(5y)
31%
(1y)
5%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Child Safety

2,400 vol/mo
59%
(5y)
96%
(1y)
57%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

56%
(5y)
15%
(1y)
14%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

55%
(5y)
94%
(1y)
404%
(3mo)

Busy Board

8,100 vol/mo
53%
(5y)
19%
(1y)
-23%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

Bjorn Toy Bar

90 vol/mo
50%
(5y)
5%
(1y)
7%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

43%
(5y)
48%
(1y)
51%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

42%
(5y)
102%
(1y)
22%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...