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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Toddler Tower

27,100 vol/mo
118%
(5y)
84%
(1y)
33%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

WaterWipes

3,600 vol/mo
116%
(5y)
189%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

112%
(5y)
51%
(1y)
10%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

110%
(5y)
71%
(1y)
160%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

Papablic

2,900 vol/mo
104%
(5y)
112%
(1y)
87%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

Serenity Kids

12,100 vol/mo
95%
(5y)
38%
(1y)
124%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Frida Baby

14,800 vol/mo
92%
(5y)
67%
(1y)
57%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Coterie

74,000 vol/mo
91%
(5y)
22%
(1y)
30%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Zomee

2,900 vol/mo
89%
(5y)
6%
(1y)
53%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

85%
(5y)
297%
(1y)
1713%
(3mo)

Biberk

18,100 vol/mo
83%
(5y)
22%
(1y)
37%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

83%
(5y)
40%
(1y)
71%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Tushbaby

27,100 vol/mo
81%
(5y)
-28%
(1y)
21%
(3mo)

Wake Window

4,400 vol/mo
80%
(5y)
17%
(1y)
8%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Child Safety

2,400 vol/mo
76%
(5y)
128%
(1y)
35%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

70%
(5y)
133%
(1y)
119%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...

Nanit

40,500 vol/mo
70%
(5y)
30%
(1y)
14%
(3mo)

Activity Table

4,400 vol/mo
66%
(5y)
108%
(1y)
130%
(3mo)

Activity Table refers to a category of table furniture designed for children's play, learning, and hands on activities, often with revers...

Nuna

90,500 vol/mo
65%
(5y)
36%
(1y)
31%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Busy Board

8,100 vol/mo
61%
(5y)
41%
(1y)
26%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

59%
(5y)
117%
(1y)
469%
(3mo)