Trends is free while in Beta

Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Mini Crib

33,100 vol/mo
9%
(5y)
5%
(1y)
17%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

ABC Blocks

70 vol/mo
9%
(5y)
10%
(1y)
0%
(3mo)

Uppababy Vista

40,500 vol/mo
8%
(5y)
-8%
(1y)
3%
(3mo)

Uppababy Vista is a well established baby stroller model known for its modular design, expandability for multiple children, and status as...

Car Seat

135,000 vol/mo
8%
(5y)
12%
(1y)
15%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...

Audi Car

60,500 vol/mo
4%
(5y)
13%
(1y)
17%
(3mo)

Audi cars represent a globally recognized luxury automotive brand focusing on performance, design, and increasingly electric mobility wit...

Booster Seats

110,000 vol/mo
4%
(5y)
19%
(1y)
1%
(3mo)

Booster seats are child seating devices designed to elevate children to use a vehicle's seat belt properly; ongoing emphasis on safety st...

Mushie

6,600 vol/mo
3%
(5y)
3%
(1y)
12%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Rattles

3,600 vol/mo
3%
(5y)
7%
(1y)
3%
(3mo)

Rattles are a, established category in infant toy products and safety regulation, with recent activity around market growth, product inno...

Stroller Wagon

22,200 vol/mo
2%
(5y)
4%
(1y)
29%
(3mo)

Stroller Wagon is a product category that combines the features of a stroller and a wagon, enabling parents to transport children and gea...

Burp Cloths

22,200 vol/mo
2%
(5y)
8%
(1y)
29%
(3mo)

Burp cloths are baby care accessories used to protect caregivers' clothes from drool and spit up during and after feeding. The topic refl...

0%
(5y)
46%
(1y)
20%
(3mo)

Convertible car seats are a long standing category in child safety products that allow a seat to be used from infancy in rear facing mode...

Baby Girl

74,000 vol/mo
-4%
(5y)
1%
(1y)
6%
(3mo)

Baby Girl is a common cultural phrase that appears across music, media, fashion, and branding. It functions as affectionate address, a mo...

Binkies

6,600 vol/mo
-8%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Baby Bracelets

9,900 vol/mo
-9%
(5y)
5%
(1y)
2%
(3mo)

Baby bracelets refer to wearable bracelets designed for infants, often for identification, safety, or sentimental purposes. The trend enc...

Infant Clothes

1,300 vol/mo
-9%
(5y)
5%
(1y)
17%
(3mo)

Infant clothes as a trending category involves growing emphasis on safety, sustainability, comfort, and inclusive sizing in baby apparel,...

Baby Gifts

27,100 vol/mo
-9%
(5y)
9%
(1y)
-19%
(3mo)

Baby Gifts is a, ongoing consumer trend focused on giftable products and registries for newborns and infants, including toys, apparel, ge...

Jogging Stroller

22,200 vol/mo
-9%
(5y)
-12%
(1y)
29%
(3mo)

Jogging Stroller is a consumer product category combining a baby stroller with a suspension enabled, all terrain design for parents who j...

Rascals

49,500 vol/mo
-10%
(5y)
-7%
(1y)
0%
(3mo)

Rascals is a, multi context term used across brands, entertainment, and media, including a brand refresh to 'Rascals' by Rascal + Friends...

Egg Swing

1,600 vol/mo
-18%
(5y)
3%
(1y)
36%
(3mo)

Bubble Mower

1,900 vol/mo
-20%
(5y)
-5%
(1y)
72%
(3mo)

Bubble Mower refers to a growing set of push along bubble blowing lawn mower toys and related outdoor bubble machines that simulate lawn ...

City Mini GT

2,400 vol/mo
-21%
(5y)
0%
(1y)
3%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

-23%
(5y)
10%
(1y)
27%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

-23%
(5y)
-2%
(1y)
23%
(3mo)

Jogger strollers are a well established category of baby strollers designed for active parents, combining lightweight frames, all terrain...

-24%
(5y)
39%
(1y)
-3%
(3mo)

Graco Extend2fit Convertible Car Seat is a widely used child safety seat that offers extended rear facing use through an adjustable exten...

Graco Pack N Play

40,500 vol/mo
-25%
(5y)
3%
(1y)
3%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

Bumbo

18,100 vol/mo
-26%
(5y)
-7%
(1y)
9%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

Chinese Jump Rope

9,900 vol/mo
-27%
(5y)
4%
(1y)
90%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Cloth Diapers

33,100 vol/mo
-27%
(5y)
-4%
(1y)
18%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Alphabet Mat

720 vol/mo
-28%
(5y)
73%
(1y)
62%
(3mo)

Alphabet Mat is a category of educational play mats for children that feature alphabet letters and related learning content; multiple bra...

Bye Bye Baby

49,500 vol/mo
-29%
(5y)
-20%
(1y)
2%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-31%
(5y)
-1%
(1y)
21%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Co Sleeper

9,900 vol/mo
-31%
(5y)
3%
(1y)
13%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

-33%
(5y)
-9%
(1y)
85%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

Crib Bumper

22,200 vol/mo
-36%
(5y)
-13%
(1y)
7%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

-37%
(5y)
-13%
(1y)
30%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Chicco Keyfit 30

18,100 vol/mo
-38%
(5y)
-25%
(1y)
-10%
(3mo)

Chicco Keyfit 30 is a widely used infant car seat model known for its ease of installation, safety features, and compatibility with Chicc...

Blooming Bath

1,000 vol/mo
-39%
(5y)
-7%
(1y)
33%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...

Jumperoo

4,400 vol/mo
-41%
(5y)
-18%
(1y)
-12%
(3mo)

Jumperoo is a baby activity jumper product category featuring a stationary frame with a suspended seat and interactive toys to entertain ...

Wubbanub

8,100 vol/mo
-41%
(5y)
-13%
(1y)
-7%
(3mo)

Wubbanub refers to the popular baby product featuring a plush stuffed animal with an attached pacifier, known for providing comfort to in...

-42%
(5y)
-12%
(1y)
41%
(3mo)

Nursery Bedding refers to a broad category of products designed for infant sleep environments, including crib sheets, blankets, quilted s...

Crib Bedding Sets

6,600 vol/mo
-47%
(5y)
-14%
(1y)
43%
(3mo)

Crib Bedding Sets are a long standing category in infant product markets, consistently appearing in e commerce and retail as coordinated,...

Kiinde

1,600 vol/mo
-60%
(5y)
-35%
(1y)
-16%
(3mo)

Kiinde is a company known for its integrated breastfeeding and infant feeding system, including adapters, storage, and pumping solutions ...

Patpat

27,100 vol/mo
-68%
(5y)
-27%
(1y)
-37%
(3mo)

PatPat is a global online retailer specializing in affordable children's and maternity fashion, known for direct to consumer e commerce c...

Urbini

260 vol/mo
-71%
(5y)
-28%
(1y)
9999%+
(3mo)

Urbini is a baby gear brand owned by Dorel Juvenile that focuses on affordable strollers, car seats, and related infant products distribu...

Suavinex

1,000 vol/mo
9999%+
(5y)
904%
(1y)
13%
(3mo)

Suavinex is a recognized Spanish brand in infant care products, best known for its baby bottles, nipples, pacifiers, and related feeding ...

Activity Arch

50 vol/mo
9999%+
(5y)
446%
(1y)
122%
(3mo)

Activity Arch refers to the category of overhead baby play arches and gyms designed to stimulate motor development, sensory exploration, ...

9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Animal Pacifier refers to baby pacifiers that incorporate a plush animal or animal themed plush attachment (e.g., WubbaNub/Wubbanub style...

Children's Bikes

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
180%
(3mo)

Children's Bikes is a, ongoing market trend focusing on bikes designed specifically for kids, incorporating ergonomics, safety features, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kolcraft Cloud Umbrella Stroller is a lightweight, compact stroller model from Kolcraft designed for easy portability and convenient dail...

Bugalugs

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bugalugs is a pet care brand known for its UK origin grooming, health, and accessory products for dogs ( shampoos, dental chews, wipes, a...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Evenflo Exersaucer is a well known infant activity center designed to provide a safe, engaging space for babies to sit, bounce, and explo...

9999%+
(5y)
9999%+
(1y)
697%
(3mo)

Cup Holder For Stroller is a accessory trend focused on attaching dedicated cup holders to strollers to improve on the go beverage access...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Arm's Reach Co Sleeper is a baby product that functions as a bedside bassinet, designed to attach to a parent's bed to facilitate proximi...

9999%+
(5y)
9999%+
(1y)
105%
(3mo)

Sit Me Up Floor Seat is a compact baby seating product designed to help infants sit upright during play or supervised time on the floor, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Organic Cotton Onesie is a consumer trend focusing on infant apparel made from organic cotton, highlighting sustainability, chemical free...

Lionelo

110 vol/mo
9999%+
(5y)
9999%+
(1y)
-24%
(3mo)

Lionelo is a brand in the baby products space, known for strollers, car seats, and nursery goods, with a presence in European markets and...

Carseat Canopy

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Carseat canopy is a baby product trend involving lightweight, often UV protective fabric canopies designed to attach to infant car seats ...