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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Baby Gifts

27,100 vol/mo
-9%
(5y)
9%
(1y)
-19%
(3mo)

Baby Gifts is a, ongoing consumer trend focused on giftable products and registries for newborns and infants, including toys, apparel, ge...

Rascals

49,500 vol/mo
-10%
(5y)
-7%
(1y)
0%
(3mo)

Rascals is a, multi context term used across brands, entertainment, and media, including a brand refresh to 'Rascals' by Rascal + Friends...

Nursery

246,000 vol/mo
-13%
(5y)
3%
(1y)
72%
(3mo)

Nursery refers to the market and culture around plant nurseries and baby/child nurseries, encompassing plant propagation businesses, home...

Egg Swing

1,600 vol/mo
-18%
(5y)
3%
(1y)
36%
(3mo)

City Mini GT

2,400 vol/mo
-21%
(5y)
0%
(1y)
3%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

-23%
(5y)
10%
(1y)
27%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

Graco Pack N Play

40,500 vol/mo
-23%
(5y)
6%
(1y)
23%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

-23%
(5y)
-2%
(1y)
23%
(3mo)

Jogger strollers are a well established category of baby strollers designed for active parents, combining lightweight frames, all terrain...

Receiving Blankets

12,100 vol/mo
-25%
(5y)
3%
(1y)
38%
(3mo)

Receiving blankets are a long standing, core baby product used to swaddle and bundle newborns. The topic remains persistent due to ongoin...

Bumbo

18,100 vol/mo
-26%
(5y)
-7%
(1y)
9%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

Chinese Jump Rope

9,900 vol/mo
-27%
(5y)
4%
(1y)
90%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Cloth Diapers

33,100 vol/mo
-27%
(5y)
-4%
(1y)
18%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Alphabet Mat

720 vol/mo
-28%
(5y)
73%
(1y)
62%
(3mo)

Alphabet Mat is a category of educational play mats for children that feature alphabet letters and related learning content; multiple bra...

Bye Bye Baby

49,500 vol/mo
-29%
(5y)
-20%
(1y)
2%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-31%
(5y)
-1%
(1y)
21%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Co Sleeper

9,900 vol/mo
-31%
(5y)
3%
(1y)
13%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

-33%
(5y)
-9%
(1y)
85%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

Crib Bumper

22,200 vol/mo
-36%
(5y)
-13%
(1y)
7%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

-37%
(5y)
-13%
(1y)
30%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Chicco Keyfit 30

18,100 vol/mo
-38%
(5y)
-25%
(1y)
-10%
(3mo)

Chicco Keyfit 30 is a widely used infant car seat model known for its ease of installation, safety features, and compatibility with Chicc...

Blooming Bath

1,000 vol/mo
-39%
(5y)
-7%
(1y)
33%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...