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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

65%
(5y)
45%
(1y)
132%
(3mo)

Grass cat litter refers to plant based or grass seed litter products used as an alternative to traditional clay litters, gaining traction...

Cat Diffuser

1,900 vol/mo
64%
(5y)
54%
(1y)
22%
(3mo)

Cat Diffuser is a consumer product used to calm domestic cats by releasing synthetic feline pheromones via a plug in diffuser.

GPS Dog Fence

8,100 vol/mo
59%
(5y)
26%
(1y)
55%
(3mo)

GPS Dog Fence is a product category that uses global positioning system technology to define virtual boundaries for dogs, allowing owners...

Farmer's Dog

301,000 vol/mo
58%
(5y)
-28%
(1y)
3%
(3mo)

Farmer's Dog is a brand that offers fresh, human grade dog food delivered via subscription. It represents a trend toward fresh, portion c...

Kiti

880 vol/mo
58%
(5y)
57%
(1y)
24%
(3mo)

Kiti is a set of entities and places with multiple references in media and geography, including radio stations in Washington (KITI AM 142...

53%
(5y)
24%
(1y)
83%
(3mo)

Hands Free Dog Leash is a consumer device category and leash modulation approach that allows dog walking with leash attachment integrated...

Foggy Dog

27,100 vol/mo
48%
(5y)
22%
(1y)
-17%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

Dog Hat

12,100 vol/mo
44%
(5y)
41%
(1y)
29%
(3mo)

Dog Hat is a and growing consumer trend in pet accessories, where owners purchase stylish, functional, or humorous hats for dogs, driven ...

Wilderdog

14,800 vol/mo
40%
(5y)
3%
(1y)
0%
(3mo)

Wilderdog is a outdoor dog gear brand known for rugged rope leashes, harnesses, and pack style accessories designed for adventurous dogs.

Robot Litter Box

14,800 vol/mo
38%
(5y)
0%
(1y)
-8%
(3mo)

Robot Litter Box is a category of automated self cleaning litter boxes designed for cats, leveraging sensors and motors to scoop waste an...

Dog Wipes

9,900 vol/mo
37%
(5y)
14%
(1y)
12%
(3mo)

Dog Wipes are a well established consumer product category used for quick facial, paw, and coat cleaning of dogs, with ongoing product di...

Cat Water Fountain

74,000 vol/mo
36%
(5y)
21%
(1y)
6%
(3mo)

Cat Water Fountain is a consumer product category featuring multi pet hydration systems designed to provide continuous flowing water to c...

32%
(5y)
16%
(1y)
5%
(3mo)

PetDesk

12,100 vol/mo
28%
(5y)
11%
(1y)
5%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Gooddog

90,500 vol/mo
26%
(5y)
44%
(1y)
0%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

Lick Mats

720 vol/mo
18%
(5y)
2%
(1y)
32%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

18%
(5y)
25%
(1y)
18%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Cat Litter Mat

14,800 vol/mo
16%
(5y)
4%
(1y)
7%
(3mo)

Cat litter mats are gaining traction as a practical pet care accessory designed to capture litter granules and reduce mess around the lit...

Slow Feeder Bowl

2,900 vol/mo
16%
(5y)
10%
(1y)
26%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

14%
(5y)
17%
(1y)
78%
(3mo)

Pet Water Dispenser refers to automated pet water fountains designed to provide a continuous flow of fresh water for pets, improving hydr...

Halo Collar

40,500 vol/mo
14%
(5y)
14%
(1y)
22%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Litter

49,500 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Petlab

18,100 vol/mo
10%
(5y)
-1%
(1y)
-16%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Dog Toy

90,500 vol/mo
7%
(5y)
5%
(1y)
-16%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Pet Cremation

40,500 vol/mo
6%
(5y)
5%
(1y)
8%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

PetLab Co

40,500 vol/mo
5%
(5y)
8%
(1y)
-20%
(3mo)

PetLab Co is a pet health supplement brand selling vitamins and chews for dogs (and potentially other pets), recognized as part of growin...

Lick Mat

2,400 vol/mo
3%
(5y)
8%
(1y)
35%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Agility Training

4,400 vol/mo
3%
(5y)
8%
(1y)
2%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Aquarium Filter

27,100 vol/mo
3%
(5y)
26%
(1y)
29%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Dog Playpen

8,100 vol/mo
-3%
(5y)
4%
(1y)
22%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...