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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

TropiClean

2,400 vol/mo
2%
(5y)
16%
(1y)
14%
(3mo)

TropiClean is a consumer brand known for pet grooming products, particularly shampoos and cleansing solutions marketed with natural and v...

Dog Playpen

8,100 vol/mo
-3%
(5y)
4%
(1y)
22%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Dog Collar

90,500 vol/mo
-7%
(5y)
5%
(1y)
9%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Mealworms

60,500 vol/mo
-8%
(5y)
9%
(1y)
25%
(3mo)

Mealworms are trending as a scalable, sustainable protein source for animal feed and human consumption, driven by feed diversification, e...

Rabbit Toys

18,100 vol/mo
-9%
(5y)
8%
(1y)
15%
(3mo)

Rabbit Toys is a category within the pet care market focused on toys and enrichment products designed for domestic rabbits to support men...

Martingale Collars

33,100 vol/mo
-10%
(5y)
-1%
(1y)
-21%
(3mo)

Martingale collars are a type of dog collar designed to tighten when pulled, then loosen; they are widely used for training and gentle co...

Bark Control

480 vol/mo
-11%
(5y)
29%
(1y)
26%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Pets

246,000 vol/mo
-11%
(5y)
8%
(1y)
5%
(3mo)

Pets is a long standing, globally popular topic covering companion animals, pet care, services, and consumer goods, with ongoing trends i...

Dog Nail Clippers

14,800 vol/mo
-11%
(5y)
0%
(1y)
7%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Dog Hair Remover

4,400 vol/mo
-14%
(5y)
9%
(1y)
27%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dentastix

4,400 vol/mo
-16%
(5y)
28%
(1y)
34%
(3mo)

Dentastix is a dog dental chew brand designed to help reduce tartar and promote oral health in dogs. It is a product with a long standing...

Puppy Adoption

40,500 vol/mo
-16%
(5y)
24%
(1y)
-5%
(3mo)

Puppy adoption refers to the ongoing process of adopting puppies from shelters, rescues, and reputable organizations, driven by increased...

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Cichlid

33,100 vol/mo
-22%
(5y)
3%
(1y)
24%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Rabbit Cage

33,100 vol/mo
-24%
(5y)
12%
(1y)
37%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

210 vol/mo
-30%
(5y)
-2%
(1y)
-5%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-7%
(1y)
-3%
(3mo)

French Bulldog is a widely recognized dog breed that has become a prominent cultural and consumer trend, driving demand in pet products, ...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

Puppuccino

8,100 vol/mo
-74%
(5y)
-37%
(1y)
-14%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

9999%+
(5y)
3400%
(1y)
612%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

Fera Pets

2,400 vol/mo
9999%+
(5y)
1991%
(1y)
227%
(3mo)

Fera Pets is a veterinarian founded pet supplement brand focusing on natural, holistic formulations for dogs and cats; it gained mainstre...

9999%+
(5y)
1584%
(1y)
1387%
(3mo)

Freeze Dried Dog Food is a, established niche in pet nutrition where dehydrated, shelf stable proteins are prepared to preserve nutrients...

Dog Food Maker

480 vol/mo
9999%+
(5y)
419%
(1y)
151%
(3mo)

The Dog Food Maker trend centers on countertop devices and ecosystems enabling pet owners to prepare fresh, human grade or custom formula...

9999%+
(5y)
332%
(1y)
515%
(3mo)

Pet odor eliminator sprays are a growing consumer product category used to neutralize animal generated odors in homes, vehicles, and fabr...

9999%+
(5y)
317%
(1y)
52%
(3mo)

Portland Pet Food refers to the local pet food market and brands operating in Portland, Oregon, emphasizing regionally sourced ingredient...

Spot & Tango

3,600 vol/mo
9999%+
(5y)
223%
(1y)
144%
(3mo)

Spot & Tango is a direct to consumer children's clothing brand known for modern, easy care basics and size inclusive kids apparel.

Bassdash

2,900 vol/mo
9999%+
(5y)
205%
(1y)
13%
(3mo)

Bassdash is a fishing apparel and gear brand with an online store and a presence in US/Canada markets, offering apparel, bags, vests, lur...

9999%+
(5y)
121%
(1y)
-7%
(3mo)

Long haired Dachshund is a recognized dog breed variant known for its flowing coat, distinct appearance, and popularity in pet communitie...

9999%+
(5y)
99%
(1y)
819%
(3mo)

Grass cat litter refers to plant based or grass seed litter products used as an alternative to traditional clay litters, gaining traction...

Smart Pet Door

880 vol/mo
9999%+
(5y)
92%
(1y)
113%
(3mo)

Smart Pet Door is a product category that uses sensors, RFID chips, or Bluetooth to control a pet’s access to a home, enabling automati...

9999%+
(5y)
88%
(1y)
245%
(3mo)

Litter box deodorizer is an established product category focused on reducing odors from cat litter, with numerous consumer products and b...

Petstock

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Petstock is a well established Australian pet supplies retailer operating physical stores and an e commerce platform, expanding its footp...

Maxbone

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Maxbone is a pet wellness brand focused on modern, premium dog nutrition and accessories, recognized for combining clean ingredient dog f...

Freely Pet

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Freely Pet is a US based pet food company known for limited ingredient, nutrient dense pet foods, active in the pet nutrition space since...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Flower Pet Bed is a niche consumer product category where pet owners seek aesthetically pleasing, floral themed beds for dogs and cats, b...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...

Airvet

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-52%
(3mo)

Airvet is a pet telemedicine and veterinary care platform focused on providing remote veterinary consults, housing a network of veterinar...

Pure Pet Food

210 vol/mo
9999%+
(5y)
9999%+
(1y)
170%
(3mo)

Pure Pet Food is a growing sector within the pet food category focused on fresh, minimally processed, or cooking light meals delivered vi...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Interactive Cat Ball refers to a family of autonomous, motion activated or sensor driven balls designed to entertain and stimulate cats b...

9999%+
(5y)
9999%+
(1y)
4218%
(3mo)
9999%+
(5y)
9999%+
(1y)
-26%
(3mo)

Pet Ear Drops

110 vol/mo
9999%+
(5y)
9999%+
(1y)
1294%
(3mo)

Pet Ear Drops is a, established category within veterinary and pet healthcare focusing on topical solutions to treat and prevent ear infe...

Bugalugs

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bugalugs is a pet care brand known for its UK origin grooming, health, and accessory products for dogs ( shampoos, dental chews, wipes, a...

9999%+
(5y)
9999%+
(1y)
3633%
(3mo)

GPS wireless dog collars are a, established category of pet tracking devices that attach to dogs to provide real time location data, acti...

Little Chonk

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
235%
(3mo)

Little Chonk is a meme driven, feline centric trend focusing on chonky (plump) cats and related brand storytelling, social content, and m...

Pawport

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
203%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Grass Seed Cat Litter is a category of natural, grass based cat litter products that has gained traction as an eco friendly alternative t...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

RFID Pet Feeder is a, established category of automated pet feeders that use microchip or RFID collar tags to authorize feeding, enabling...

9999%+
(5y)
9999%+
(1y)
1167%
(3mo)

Smart Pet Water Fountain is an IoT enabled feeding/watering device for pets that automates water dispensing, filters impurities, monitors...

Chuck It Balls

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chuck It Balls refers to the popular category of dog toy balls produced by Chuckit! and compatible third party balls. The trend reflects ...

Ownat

140 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ownat is a European pet food brand focused on natural, high quality ingredients and fresh meat in their dog and cat formulas, marketed un...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Edgard & Cooper is a pet food brand known for natural, meat first recipes and direct to consumer channels, reflecting a broader trend tow...

Butternut Box

880 vol/mo
9999%+
(5y)
9999%+
(1y)
355%
(3mo)

Butternut Box is a, UK based direct to consumer service that delivers fresh, ready made dog meals and meal plans, intended to improve pet...

Dog Dental Wipes

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
300%
(3mo)

Dog dental wipes are consumer oriented dental hygiene products designed for at home pet oral care, reflecting growing emphasis on prevent...

SquarePet

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SquarePet Nutrition LLC is a, family owned pet food company focused on veterinarian formulated, functional dog and cat nutrition, with a ...