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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Cat Toothpaste

6,600 vol/mo
102%
(5y)
144%
(1y)
300%
(3mo)

Cat toothpaste is a product category in pet care focused on dental hygiene for felines, driven by growing consumer emphasis on pet health...

Pawfect House

14,800 vol/mo
102%
(5y)
-24%
(1y)
-12%
(3mo)

Pawfect House is a consumer brand known for personalized pet themed gifts and keepsakes, operating primarily in the U.S. and internationa...

Spark Paws

27,100 vol/mo
100%
(5y)
28%
(1y)
-11%
(3mo)

GPS Dog Fence

8,100 vol/mo
100%
(5y)
108%
(1y)
269%
(3mo)

GPS Dog Fence is a product category that uses global positioning system technology to define virtual boundaries for dogs, allowing owners...

Wet Pet Food

260 vol/mo
100%
(5y)
133%
(1y)
273%
(3mo)

Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...

91%
(5y)
104%
(1y)
463%
(3mo)

Grass cat litter refers to plant based or grass seed litter products used as an alternative to traditional clay litters, gaining traction...

Dog Is Human

90,500 vol/mo
88%
(5y)
57%
(1y)
3%
(3mo)

Dog Is Human is an established meme/trend where dogs are depicted as humans or given human like attributes, often via image editing or AI...

Petkit

6,600 vol/mo
88%
(5y)
54%
(1y)
69%
(3mo)

Petkit is a recognized player in the smart pet technology space, offering connected devices such as smart feeders, bowls, and monitoring ...

A Pup Above

2,900 vol/mo
84%
(5y)
92%
(1y)
171%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Dog Puzzle

9,900 vol/mo
84%
(5y)
235%
(1y)
445%
(3mo)

Dog Bone Broth

6,600 vol/mo
79%
(5y)
76%
(1y)
142%
(3mo)

Dog Bone Broth is a growing wellness trend for dogs, with retailers offering ready to serve liquids and powders that claim digestive, joi...

Sniffspot

40,500 vol/mo
72%
(5y)
22%
(1y)
65%
(3mo)

Sniffspot is a platform that enables dog owners to rent dog friendly spaces for play, training, or overnight stays, connecting hosts with...

68%
(5y)
71%
(1y)
172%
(3mo)

Automatic Cat Feeder is a device that schedules and dispenses measured amounts of cat food, enabling remote and automated feeding without...

65%
(5y)
132%
(1y)
238%
(3mo)

Urinary Care Cat Food is a, established category of feline nutrition focused on supporting urinary tract health through specialized formu...

Dog Car Seat Cover

14,800 vol/mo
65%
(5y)
87%
(1y)
222%
(3mo)

Dog Car Seat Cover is a, established product category focused on protecting vehicle interiors from pet hair, dirt, and damage while trans...

Wilderdog

14,800 vol/mo
65%
(5y)
68%
(1y)
205%
(3mo)

Wilderdog is a outdoor dog gear brand known for rugged rope leashes, harnesses, and pack style accessories designed for adventurous dogs.

Foggy Dog

27,100 vol/mo
64%
(5y)
56%
(1y)
78%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

Dog Wipes

8,100 vol/mo
63%
(5y)
68%
(1y)
180%
(3mo)

Dog Wipes are a well established consumer product category used for quick facial, paw, and coat cleaning of dogs, with ongoing product di...

Wood Cat Litter

1,600 vol/mo
61%
(5y)
115%
(1y)
328%
(3mo)

Dog Bath Brush

1,600 vol/mo
61%
(5y)
139%
(1y)
219%
(3mo)

Dog Bath Brush is a consumer product category focusing on bathing and grooming dogs, often featuring rubber bristles or silicone nubs des...

Zesty Paws

18,100 vol/mo
60%
(5y)
82%
(1y)
175%
(3mo)

Zesty Paws is a well known brand of pet supplements and chews, widely recognized in the pet wellness category for omega fatty acids, prob...