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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Pet Wipes

2,400 vol/mo
57%
(5y)
37%
(1y)
21%
(3mo)

Pet Wipes are a well established consumer product category used for cleansing, odor control, and hygiene of pets, with increasing attenti...

Zesty Paws

18,100 vol/mo
54%
(5y)
68%
(1y)
141%
(3mo)

Zesty Paws is a well known brand of pet supplements and chews, widely recognized in the pet wellness category for omega fatty acids, prob...

A Pup Above

2,900 vol/mo
50%
(5y)
18%
(1y)
59%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Custom Treats

260 vol/mo
50%
(5y)
81%
(1y)
52%
(3mo)

Custom Treats refer to personalized or branded edible products, primarily in the pet sector (notably dog treats), where consumers can cus...

Dog Supplements

12,100 vol/mo
49%
(5y)
86%
(1y)
53%
(3mo)

Dog supplements are a and established category within pet health, encompassing vitamins, joint support, digestive aids, and omega fatty a...

49%
(5y)
101%
(1y)
203%
(3mo)

Urinary Care Cat Food is a, established category of feline nutrition focused on supporting urinary tract health through specialized formu...

Foggy Dog

27,100 vol/mo
48%
(5y)
22%
(1y)
-17%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

46%
(5y)
43%
(1y)
75%
(3mo)

Cat Water Fountain

74,000 vol/mo
44%
(5y)
39%
(1y)
41%
(3mo)

Cat Water Fountain is a consumer product category featuring multi pet hydration systems designed to provide continuous flowing water to c...

Elevated Bowl

260 vol/mo
42%
(5y)
52%
(1y)
89%
(3mo)

Elevated Bowl refers to elevated feeding dishes, primarily for pets, but also appearing as decorative or ergonomic product designs in bow...

42%
(5y)
75%
(1y)
251%
(3mo)

Pet Water Dispenser refers to automated pet water fountains designed to provide a continuous flow of fresh water for pets, improving hydr...

Dog Bath Brush

1,600 vol/mo
41%
(5y)
152%
(1y)
244%
(3mo)

Dog Bath Brush is a consumer product category focusing on bathing and grooming dogs, often featuring rubber bristles or silicone nubs des...

Dog Apparel

2,900 vol/mo
40%
(5y)
132%
(1y)
117%
(3mo)

Dog Apparel is a, established category in the pet industry, encompassing clothing, sweaters, jackets, rain gear, costumes, and functional...

Cat Litter Mat

14,800 vol/mo
40%
(5y)
63%
(1y)
207%
(3mo)

Cat litter mats are gaining traction as a practical pet care accessory designed to capture litter granules and reduce mess around the lit...

Wilderdog

14,800 vol/mo
40%
(5y)
3%
(1y)
0%
(3mo)

Wilderdog is a outdoor dog gear brand known for rugged rope leashes, harnesses, and pack style accessories designed for adventurous dogs.

Robot Litter Box

14,800 vol/mo
39%
(5y)
6%
(1y)
0%
(3mo)

Robot Litter Box is a category of automated self cleaning litter boxes designed for cats, leveraging sensors and motors to scoop waste an...

Senior Dog

2,900 vol/mo
33%
(5y)
46%
(1y)
51%
(3mo)

Senior Dog is a recognized trend focused on the growing population of aging dogs and the corresponding rise in demand for specialized nut...

Dog Dental Chews

14,800 vol/mo
33%
(5y)
43%
(1y)
93%
(3mo)

Dog dental chews are a well established pet care category consisting of edible treats designed to reduce plaque and tartar buildup, promo...

33%
(5y)
63%
(1y)
233%
(3mo)

Automatic dog feeders are smart pet care devices that dispense meals on a schedule or in response to app controls, enabling remote feedin...

32%
(5y)
78%
(1y)
264%
(3mo)

Dehydrated Dog Food is a dog food format that concentrates nutrients through dehydration, offering shelf stable, minimally processed meal...

Hill's Science Diet

12,100 vol/mo
32%
(5y)
60%
(1y)
176%
(3mo)

Hill's Science Diet is a longstanding veterinary confirmed pet nutrition brand focused on scientifically formulated dog and cat foods. It...