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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

32%
(5y)
16%
(1y)
5%
(3mo)

PetDesk

12,100 vol/mo
28%
(5y)
11%
(1y)
5%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Gooddog

90,500 vol/mo
26%
(5y)
44%
(1y)
0%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

Lick Mats

720 vol/mo
18%
(5y)
2%
(1y)
32%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

18%
(5y)
25%
(1y)
18%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Cat Litter Mat

14,800 vol/mo
16%
(5y)
4%
(1y)
7%
(3mo)

Cat litter mats are gaining traction as a practical pet care accessory designed to capture litter granules and reduce mess around the lit...

Slow Feeder Bowl

2,900 vol/mo
16%
(5y)
10%
(1y)
26%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

14%
(5y)
17%
(1y)
78%
(3mo)

Pet Water Dispenser refers to automated pet water fountains designed to provide a continuous flow of fresh water for pets, improving hydr...

Halo Collar

40,500 vol/mo
14%
(5y)
14%
(1y)
22%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Litter

49,500 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Petlab

18,100 vol/mo
10%
(5y)
-1%
(1y)
-16%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Dog Toy

90,500 vol/mo
7%
(5y)
5%
(1y)
-16%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Pet Cremation

40,500 vol/mo
6%
(5y)
5%
(1y)
8%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

PetLab Co

40,500 vol/mo
5%
(5y)
8%
(1y)
-20%
(3mo)

PetLab Co is a pet health supplement brand selling vitamins and chews for dogs (and potentially other pets), recognized as part of growin...

Lick Mat

2,400 vol/mo
3%
(5y)
8%
(1y)
35%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Agility Training

4,400 vol/mo
3%
(5y)
8%
(1y)
2%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Aquarium Filter

27,100 vol/mo
3%
(5y)
26%
(1y)
29%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Dog Playpen

8,100 vol/mo
-3%
(5y)
4%
(1y)
22%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Dog Collar

90,500 vol/mo
-7%
(5y)
5%
(1y)
9%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...