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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Dog Toothpaste

33,100 vol/mo
30%
(5y)
58%
(1y)
162%
(3mo)

Dog toothpaste is a consumer product category focused on dental care for dogs, including enzymatic toothpastes and related dental hygiene...

The Farmer's Dog

135,000 vol/mo
29%
(5y)
-13%
(1y)
5%
(3mo)

The Farmer's Dog is a subscription based fresh dog food company that has gained traction as part of the broader pet wellness and human gr...

PetDesk

12,100 vol/mo
28%
(5y)
11%
(1y)
5%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Gooddog

90,500 vol/mo
27%
(5y)
41%
(1y)
3%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

Slow Feeder Bowl

2,900 vol/mo
26%
(5y)
36%
(1y)
73%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

Dog Leash

40,500 vol/mo
26%
(5y)
103%
(1y)
410%
(3mo)

Dog Leash is a longstanding consumer product category experiencing continued evolution through materials innovation, smart features, and ...

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Glandex

9,900 vol/mo
23%
(5y)
14%
(1y)
32%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

Halo Collar

40,500 vol/mo
22%
(5y)
31%
(1y)
120%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

FLUTD

2,400 vol/mo
21%
(5y)
10%
(1y)
-3%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Dog Bed

110,000 vol/mo
20%
(5y)
53%
(1y)
156%
(3mo)

Dog Bed is a, established consumer product category focusing on comfortable, durable, and sometimes tech enhanced sleeping solutions for ...

Cat Litter

110,000 vol/mo
20%
(5y)
23%
(1y)
30%
(3mo)

Cat litter is a longstanding consumer category with ongoing evolution in materials, sustainability, fragrance management, and smart litte...

Pet Stroller

110 vol/mo
20%
(5y)
59%
(1y)
203%
(3mo)

Pet strollers are gaining traction as a practical mobility accessory for urban pet owners, enabling safer, comfortable transport of small...

Just Food For Dogs

74,000 vol/mo
18%
(5y)
9%
(1y)
24%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Sponge Filter

12,100 vol/mo
18%
(5y)
35%
(1y)
44%
(3mo)

Sponge filter is a longstanding aquaculture filtration method that uses a porous sponge as the biological and mechanical filter medium, p...

17%
(5y)
35%
(1y)
22%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

15%
(5y)
86%
(1y)
363%
(3mo)

Retractable dog leashes are devices with a locking mechanism and a retractable cord or tape that allows dogs to roam while keeping the ow...

Aquarium Filter

27,100 vol/mo
14%
(5y)
50%
(1y)
80%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Litter

49,500 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Lick Mats

720 vol/mo
13%
(5y)
14%
(1y)
-5%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Dog Ear Cleaner

33,100 vol/mo
9%
(5y)
19%
(1y)
44%
(3mo)

Dog Ear Cleaner is a, established pet care product category used to clean dogs' ears and support ear health.