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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Dog Collar

90,500 vol/mo
-7%
(5y)
5%
(1y)
9%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Rabbit Toys

18,100 vol/mo
-9%
(5y)
8%
(1y)
15%
(3mo)

Rabbit Toys is a category within the pet care market focused on toys and enrichment products designed for domestic rabbits to support men...

Martingale Collars

33,100 vol/mo
-10%
(5y)
-1%
(1y)
-21%
(3mo)

Martingale collars are a type of dog collar designed to tighten when pulled, then loosen; they are widely used for training and gentle co...

Bark Control

480 vol/mo
-11%
(5y)
29%
(1y)
26%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Dog Nail Clippers

14,800 vol/mo
-11%
(5y)
0%
(1y)
7%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Dog Hair Remover

4,400 vol/mo
-14%
(5y)
9%
(1y)
27%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

-16%
(5y)
11%
(1y)
1%
(3mo)

Seresto Dog Flea Collar is a veterinary product delivering long lasting flea and tick protection through a collar based delivery system.

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Cichlid

33,100 vol/mo
-22%
(5y)
3%
(1y)
24%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

170 vol/mo
-32%
(5y)
-3%
(1y)
1%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Dog Life Vest

5,400 vol/mo
-40%
(5y)
7%
(1y)
167%
(3mo)

Dog Life Vest is a recognized category of buoyant, rump section or full body flotation devices designed for dogs to aid swimming, water s...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

AI Pet Camera

30 vol/mo
9999%+
(5y)
5766%
(1y)
51%
(3mo)

AI Pet Camera describes internet connected cameras equipped with artificial intelligence to monitor pets, provide real time video and aud...

9999%+
(5y)
619%
(1y)
64%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

Bassdash

2,900 vol/mo
9999%+
(5y)
205%
(1y)
13%
(3mo)

Bassdash is a fishing apparel and gear brand with an online store and a presence in US/Canada markets, offering apparel, bags, vests, lur...

9999%+
(5y)
121%
(1y)
-7%
(3mo)

Long haired Dachshund is a recognized dog breed variant known for its flowing coat, distinct appearance, and popularity in pet communitie...

Smart Pet Door

880 vol/mo
9999%+
(5y)
92%
(1y)
113%
(3mo)

Smart Pet Door is a product category that uses sensors, RFID chips, or Bluetooth to control a pet’s access to a home, enabling automati...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Interactive Cat Ball refers to a family of autonomous, motion activated or sensor driven balls designed to entertain and stimulate cats b...

Little Chonk

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
235%
(3mo)

Little Chonk is a meme driven, feline centric trend focusing on chonky (plump) cats and related brand storytelling, social content, and m...

Pawport

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chuck It Balls

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chuck It Balls refers to the popular category of dog toy balls produced by Chuckit! and compatible third party balls. The trend reflects ...

Petstock

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Petstock is a well established Australian pet supplies retailer operating physical stores and an e commerce platform, expanding its footp...

Maxbone

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Maxbone is a pet wellness brand focused on modern, premium dog nutrition and accessories, recognized for combining clean ingredient dog f...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...