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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Cichlid

33,100 vol/mo
-22%
(5y)
3%
(1y)
24%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Rabbit Cage

33,100 vol/mo
-24%
(5y)
12%
(1y)
37%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

210 vol/mo
-30%
(5y)
-2%
(1y)
-5%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-7%
(1y)
-3%
(3mo)

French Bulldog is a widely recognized dog breed that has become a prominent cultural and consumer trend, driving demand in pet products, ...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

Puppuccino

8,100 vol/mo
-74%
(5y)
-37%
(1y)
-14%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

9999%+
(5y)
3400%
(1y)
612%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

Fera Pets

2,400 vol/mo
9999%+
(5y)
1991%
(1y)
227%
(3mo)

Fera Pets is a veterinarian founded pet supplement brand focusing on natural, holistic formulations for dogs and cats; it gained mainstre...

9999%+
(5y)
1584%
(1y)
1387%
(3mo)

Freeze Dried Dog Food is a, established niche in pet nutrition where dehydrated, shelf stable proteins are prepared to preserve nutrients...

Dog Food Maker

480 vol/mo
9999%+
(5y)
419%
(1y)
151%
(3mo)

The Dog Food Maker trend centers on countertop devices and ecosystems enabling pet owners to prepare fresh, human grade or custom formula...

9999%+
(5y)
332%
(1y)
515%
(3mo)

Pet odor eliminator sprays are a growing consumer product category used to neutralize animal generated odors in homes, vehicles, and fabr...

9999%+
(5y)
317%
(1y)
52%
(3mo)

Portland Pet Food refers to the local pet food market and brands operating in Portland, Oregon, emphasizing regionally sourced ingredient...

Spot & Tango

3,600 vol/mo
9999%+
(5y)
223%
(1y)
144%
(3mo)

Spot & Tango is a direct to consumer children's clothing brand known for modern, easy care basics and size inclusive kids apparel.

Bassdash

2,900 vol/mo
9999%+
(5y)
205%
(1y)
13%
(3mo)

Bassdash is a fishing apparel and gear brand with an online store and a presence in US/Canada markets, offering apparel, bags, vests, lur...

9999%+
(5y)
121%
(1y)
-7%
(3mo)

Long haired Dachshund is a recognized dog breed variant known for its flowing coat, distinct appearance, and popularity in pet communitie...