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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Dog Hair Remover

4,400 vol/mo
16%
(5y)
102%
(1y)
318%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dog Playpen

8,100 vol/mo
16%
(5y)
51%
(1y)
184%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Litter

49,500 vol/mo
14%
(5y)
14%
(1y)
21%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Dog Bed Stairs

22,200 vol/mo
14%
(5y)
14%
(1y)
29%
(3mo)

Dog Ear Cleaner

33,100 vol/mo
12%
(5y)
23%
(1y)
64%
(3mo)

Lick Mats

720 vol/mo
10%
(5y)
10%
(1y)
-2%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Grain Free Dog Food

49,500 vol/mo
10%
(5y)
134%
(1y)
375%
(3mo)

Grain Free Dog Food is a trend in pet nutrition that gained popularity in the 2010s and peaked with debates about whether eliminating gra...

Dog Collar

90,500 vol/mo
10%
(5y)
48%
(1y)
177%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Petlab

18,100 vol/mo
8%
(5y)
5%
(1y)
6%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Bark Social

6,600 vol/mo
7%
(5y)
-3%
(1y)
53%
(3mo)

Pet Cremation

40,500 vol/mo
7%
(5y)
7%
(1y)
1%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

Bark Control

390 vol/mo
7%
(5y)
86%
(1y)
155%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Dog Diapers

60,500 vol/mo
7%
(5y)
21%
(1y)
55%
(3mo)

Agility Training

4,400 vol/mo
6%
(5y)
17%
(1y)
31%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Lick Mat

2,900 vol/mo
6%
(5y)
31%
(1y)
69%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Dog Grooming Tub

4,400 vol/mo
4%
(5y)
123%
(1y)
151%
(3mo)

Iams

9,900 vol/mo
2%
(5y)
32%
(1y)
127%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Turtle

450,000 vol/mo
2%
(5y)
4%
(1y)
8%
(3mo)

Golden Retriever

2,400 vol/mo
-6%
(5y)
4%
(1y)
-12%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Pets

246,000 vol/mo
-10%
(5y)
9%
(1y)
7%
(3mo)