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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

The Farmer's Dog

135,000 vol/mo
26%
(5y)
-12%
(1y)
-1%
(3mo)

Dog Bed

110,000 vol/mo
26%
(5y)
69%
(1y)
216%
(3mo)

Jow

1,500,000 vol/mo
26%
(5y)
9%
(1y)
6%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Pet Stroller

110 vol/mo
26%
(5y)
72%
(1y)
252%
(3mo)

Glandex

9,900 vol/mo
25%
(5y)
12%
(1y)
33%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

24%
(5y)
120%
(1y)
442%
(3mo)

Halo Collar

40,500 vol/mo
23%
(5y)
37%
(1y)
139%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Cat Litter

110,000 vol/mo
22%
(5y)
26%
(1y)
44%
(3mo)

FLUTD

2,400 vol/mo
21%
(5y)
5%
(1y)
23%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Dog Vitamins

9,900 vol/mo
21%
(5y)
51%
(1y)
60%
(3mo)
20%
(5y)
40%
(1y)
22%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Just Food For Dogs

74,000 vol/mo
19%
(5y)
10%
(1y)
30%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Aquarium Filter

27,100 vol/mo
17%
(5y)
56%
(1y)
83%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

NaturVet

2,400 vol/mo
17%
(5y)
94%
(1y)
303%
(3mo)

Dog Toy

90,500 vol/mo
16%
(5y)
29%
(1y)
46%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Dog Hair Remover

4,400 vol/mo
16%
(5y)
102%
(1y)
318%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dog Playpen

8,100 vol/mo
16%
(5y)
51%
(1y)
184%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Litter

49,500 vol/mo
14%
(5y)
14%
(1y)
21%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Dog Bed Stairs

22,200 vol/mo
14%
(5y)
14%
(1y)
29%
(3mo)

Dog Ear Cleaner

33,100 vol/mo
12%
(5y)
23%
(1y)
64%
(3mo)

Lick Mats

720 vol/mo
10%
(5y)
10%
(1y)
-2%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Grain Free Dog Food

49,500 vol/mo
10%
(5y)
134%
(1y)
375%
(3mo)

Grain Free Dog Food is a trend in pet nutrition that gained popularity in the 2010s and peaked with debates about whether eliminating gra...

Dog Collar

90,500 vol/mo
10%
(5y)
48%
(1y)
177%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Petlab

18,100 vol/mo
8%
(5y)
5%
(1y)
6%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Bark Social

6,600 vol/mo
7%
(5y)
-3%
(1y)
53%
(3mo)

Pet Cremation

40,500 vol/mo
7%
(5y)
7%
(1y)
1%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

Bark Control

390 vol/mo
7%
(5y)
86%
(1y)
155%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Dog Diapers

60,500 vol/mo
7%
(5y)
21%
(1y)
55%
(3mo)

Agility Training

4,400 vol/mo
6%
(5y)
17%
(1y)
31%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Lick Mat

2,900 vol/mo
6%
(5y)
31%
(1y)
69%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Dog Grooming Tub

4,400 vol/mo
4%
(5y)
123%
(1y)
151%
(3mo)

Iams

9,900 vol/mo
2%
(5y)
32%
(1y)
127%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Turtle

450,000 vol/mo
2%
(5y)
4%
(1y)
8%
(3mo)

Golden Retriever

2,400 vol/mo
-6%
(5y)
4%
(1y)
-12%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Pets

246,000 vol/mo
-10%
(5y)
9%
(1y)
7%
(3mo)

Dog Beds

110,000 vol/mo
-13%
(5y)
14%
(1y)
23%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-14%
(5y)
9%
(1y)
1%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dentastix

4,400 vol/mo
-16%
(5y)
33%
(1y)
40%
(3mo)

Puppy Adoption

40,500 vol/mo
-16%
(5y)
25%
(1y)
-30%
(3mo)

Cichlid

33,100 vol/mo
-20%
(5y)
6%
(1y)
11%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Rabbit Cage

33,100 vol/mo
-23%
(5y)
14%
(1y)
46%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Breyer Horses

33,100 vol/mo
-26%
(5y)
-9%
(1y)
-43%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Furminator

22,200 vol/mo
-27%
(5y)
13%
(1y)
155%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Pet Finder

210 vol/mo
-29%
(5y)
-1%
(1y)
-4%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-8%
(1y)
-7%
(3mo)

Puppuccino

8,100 vol/mo
-74%
(5y)
-39%
(1y)
-17%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

9999%+
(5y)
3110%
(1y)
5206%
(3mo)
9999%+
(5y)
2904%
(1y)
1320%
(3mo)

Pure Pet Food

210 vol/mo
9999%+
(5y)
2594%
(1y)
1195%
(3mo)

Pure Pet Food is a growing sector within the pet food category focused on fresh, minimally processed, or cooking light meals delivered vi...

Fera Pets

2,900 vol/mo
9999%+
(5y)
1580%
(1y)
332%
(3mo)

Fera Pets is a veterinarian founded pet supplement brand focusing on natural, holistic formulations for dogs and cats; it gained mainstre...

Airvet

1,600 vol/mo
9999%+
(5y)
1232%
(1y)
73%
(3mo)

Airvet is a pet telemedicine and veterinary care platform focused on providing remote veterinary consults, housing a network of veterinar...

9999%+
(5y)
484%
(1y)
746%
(3mo)

Pet odor eliminator sprays are a growing consumer product category used to neutralize animal generated odors in homes, vehicles, and fabr...

Butternut Box

880 vol/mo
9999%+
(5y)
284%
(1y)
88%
(3mo)

Butternut Box is a, UK based direct to consumer service that delivers fresh, ready made dog meals and meal plans, intended to improve pet...

9999%+
(5y)
170%
(1y)
-12%
(3mo)

Long haired Dachshund is a recognized dog breed variant known for its flowing coat, distinct appearance, and popularity in pet communitie...

Alpha Paw

1,300 vol/mo
9999%+
(5y)
104%
(1y)
150%
(3mo)
9999%+
(5y)
9999%+
(1y)
2729%
(3mo)
9999%+
(5y)
9999%+
(1y)
395%
(3mo)
9999%+
(5y)
9999%+
(1y)
1164%
(3mo)
9999%+
(5y)
9999%+
(1y)
3000%
(3mo)

Dog Calm Bed

260 vol/mo
9999%+
(5y)
9999%+
(1y)
2652%
(3mo)

Fable Pets

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
1597%
(3mo)

Edgard & Cooper

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SquarePet

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
978%
(3mo)

SquarePet Nutrition LLC is a, family owned pet food company focused on veterinarian formulated, functional dog and cat nutrition, with a ...

9999%+
(5y)
9999%+
(1y)
4400%
(3mo)

Pawport

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Dog Dental Wipes

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
385%
(3mo)

Dog dental wipes are consumer oriented dental hygiene products designed for at home pet oral care, reflecting growing emphasis on prevent...

Little Chonk

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
225%
(3mo)

Little Chonk is a meme driven, feline centric trend focusing on chonky (plump) cats and related brand storytelling, social content, and m...

9999%+
(5y)
9999%+
(1y)
914%
(3mo)

Petstock

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Petstock is a well established Australian pet supplies retailer operating physical stores and an e commerce platform, expanding its footp...

Freely Pet

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
5566%
(3mo)

Flower Pet Bed is a niche consumer product category where pet owners seek aesthetically pleasing, floral themed beds for dogs and cats, b...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...

9999%+
(5y)
9999%+
(1y)
187%
(3mo)
9999%+
(5y)
9999%+
(1y)
758%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

9999%+
(5y)
9999%+
(1y)
1588%
(3mo)

Pet Ear Drops

110 vol/mo
9999%+
(5y)
9999%+
(1y)
568%
(3mo)
9999%+
(5y)
9999%+
(1y)
378%
(3mo)

Interactive Cat Ball refers to a family of autonomous, motion activated or sensor driven balls designed to entertain and stimulate cats b...

9999%+
(5y)
9999%+
(1y)
2352%
(3mo)