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Discover Trends in Social Media

We surface rapidly growing trends in Social Media before they take off.

Redditor

8,100 vol/mo
34%
(5y)
18%
(1y)
-14%
(3mo)

Redditor refers to a user of Reddit, the large online discussion platform. The trend centers on growing engagement, anonymity, community ...

Locket

49,500 vol/mo
30%
(5y)
15%
(1y)
-4%
(3mo)

Locket is a photo widget app that displays a rotating feed of personal images on a user’s home screen, reflecting a trend toward person...

Clapper

60,500 vol/mo
26%
(5y)
-6%
(1y)
4%
(3mo)

Clapper is a social media platform that emphasizes short form video content and creator driven posting, branded as an alternative to more...

Rotation

60,500 vol/mo
24%
(5y)
18%
(1y)
23%
(3mo)

Rotation is gaining attention as a fundamental concept across engineering, robotics, computer graphics, and manufacturing, highlighted by...

Yellow Ribbon

12,100 vol/mo
23%
(5y)
4%
(1y)
27%
(3mo)

Yellow Ribbon is a long standing symbol and campaign used to show support for military service members and veterans, encompassing awarene...

Womt

1,000 vol/mo
20%
(5y)
8%
(1y)
6%
(3mo)

Caste

33,100 vol/mo
19%
(5y)
12%
(1y)
12%
(3mo)

Caste is a long standing social hierarchy and identity marker that continues to influence social, economic, and political behavior in par...

Facebook Groups

12,100 vol/mo
16%
(5y)
63%
(1y)
48%
(3mo)

Facebook Groups are a longstanding, real platform feature enabling community building, discussion, and collaboration around shared intere...

Yolly

260 vol/mo
15%
(5y)
-5%
(1y)
20%
(3mo)

YOLLY refers to a brand and product line focused on natural bamboo fiber straws and tableware, marketed as compostable and eco friendly, ...

US Flag

201,000 vol/mo
13%
(5y)
14%
(1y)
37%
(3mo)

The US Flag trend reflects heightened interest in national identity, civic symbolism, and patriotic displays, often spurred by holidays, ...

Transmasc

14,800 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Transmasc is a and established term referring to individuals who identify as transgender and predominantly identify with a masculine gend...

Scammer

14,800 vol/mo
12%
(5y)
0%
(1y)
0%
(3mo)

Scammer refers to individuals or groups engaged in fraudulent deceit, with increasing attention on online scams, fraud prevention tools, ...

Reply Guy

1,300 vol/mo
9%
(5y)
17%
(1y)
19%
(3mo)

Reply Guy is a social media phenomenon where individuals craft highly reactive, often witty or confrontational replies to posts, comments...

6%
(5y)
13%
(1y)
38%
(3mo)

Birthday decorations encompass a wide range of festive items, themes, and kits used to adorn spaces for birthday celebrations, spanning b...

Transwomen

74,000 vol/mo
4%
(5y)
1%
(1y)
26%
(3mo)

Transwomen refers to transgender women, i.e., individuals assigned male at birth who identify and live as women. The topic encompasses ad...

SssTiktok

301,000 vol/mo
3%
(5y)
-5%
(1y)
-10%
(3mo)

Bio Link

1,300 vol/mo
-1%
(5y)
43%
(1y)
20%
(3mo)

Bio Link refers to the use of centralized link in bio landing pages to aggregate multiple URLs (websites, social profiles, stores, conten...

Awkward

110,000 vol/mo
-4%
(5y)
5%
(1y)
-4%
(3mo)

Awkward is a teen comedy drama television series that aired on MTV from 2011 to 2016. It has persisted in popular culture through streami...

Air Horn

33,100 vol/mo
-7%
(5y)
9%
(1y)
9%
(3mo)

Air Horn: A real, historically used signaling device that has periodically resurfaced in trends related to sports, events, and novelty au...

Instagram

30,400,000 vol/mo
-13%
(5y)
9%
(1y)
5%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

Quinceanera

823,000 vol/mo
-27%
(5y)
-12%
(1y)
28%
(3mo)

Quinceañera is a traditional Latin American celebration marking a girl’s transition to womanhood, widely recognized and celebrated in ...