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We surface rapidly growing trends in lifestyle before they take off.

Pumice

33,100 vol/mo
19%
(5y)
18%
(1y)
49%
(3mo)

Pumice is a natural volcanic rock used in abrasives, cosmetics, and construction due to its light weight and porous structure, with incre...

Just Food For Dogs

74,000 vol/mo
19%
(5y)
10%
(1y)
30%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Graco Car Seats

90,500 vol/mo
18%
(5y)
27%
(1y)
27%
(3mo)

Graco Car Seats are a long standing consumer product category within baby gear, recognized as a leading brand in infant and child safety ...

Tree Planting

6,600 vol/mo
18%
(5y)
31%
(1y)
103%
(3mo)

White Balloons

880 vol/mo
18%
(5y)
39%
(1y)
120%
(3mo)

White Balloons is a symbolic motif used across protests, memorials, charity campaigns, and event decor. Historically associated with reme...

Cigarette Case

22,200 vol/mo
18%
(5y)
54%
(1y)
19%
(3mo)

Cigarette Case is a recognized luxury and fashion accessory trend centered on high end metal and designer cigarette cases, often used as ...

Kids

368,000 vol/mo
18%
(5y)
11%
(1y)
1%
(3mo)

Kids is a, long standing category encompassing children's health, education, entertainment, and consumer products. It reflects ongoing de...

Tufting

14,800 vol/mo
18%
(5y)
1%
(1y)
16%
(3mo)

Tufting is a textile craft using tufting guns to create pile rugs and fabrics. It has gained popularity in the DIY and creator economy, d...

Drawing Pad

27,100 vol/mo
17%
(5y)
13%
(1y)
-1%
(3mo)

Drawing Pad is a and established category referring to devices and software used for digital drawing and art creation, including hardware...

Aquarium Filter

27,100 vol/mo
17%
(5y)
56%
(1y)
83%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Staycation

18,100 vol/mo
17%
(5y)
2%
(1y)
1%
(3mo)

Staycation is a trend where people opt to vacation at home or within close proximity to minimize travel, often leveraging local accommoda...

Hatch

165,000 vol/mo
17%
(5y)
15%
(1y)
9%
(3mo)

Hatch is a, multi entity topic with several distinct brands and platforms across consumer electronics for sleep, maternity fashion, AI po...

NaturVet

2,400 vol/mo
17%
(5y)
94%
(1y)
303%
(3mo)

Keepsake

22,200 vol/mo
17%
(5y)
35%
(1y)
43%
(3mo)

Keepsake refers to tangible or digital items kept for memory preservation, often personalized or bespoke, and has grown as a trend in gif...

Owlet

60,500 vol/mo
16%
(5y)
21%
(1y)
12%
(3mo)

Away

110,000 vol/mo
16%
(5y)
15%
(1y)
7%
(3mo)

Dog Toy

90,500 vol/mo
16%
(5y)
29%
(1y)
46%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Yolly

260 vol/mo
16%
(5y)
-7%
(1y)
-18%
(3mo)

YOLLY refers to a brand and product line focused on natural bamboo fiber straws and tableware, marketed as compostable and eco friendly, ...

Dog Hair Remover

4,400 vol/mo
16%
(5y)
102%
(1y)
318%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dog Playpen

8,100 vol/mo
16%
(5y)
51%
(1y)
184%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Caste

27,100 vol/mo
16%
(5y)
15%
(1y)
-4%
(3mo)

Caste is a long standing social hierarchy and identity marker that continues to influence social, economic, and political behavior in par...

Carbon Footprint

18,100 vol/mo
15%
(5y)
55%
(1y)
20%
(3mo)

Jesus Calling

14,800 vol/mo
15%
(5y)
7%
(1y)
2%
(3mo)

Jesus Calling is a long standing Christian devotional book by Sarah Young, first published in 2004, that has maintained popularity in var...

Bikepacking

9,900 vol/mo
15%
(5y)
13%
(1y)
45%
(3mo)

Bikepacking is a cycling lifestyle trend that blends long distance, self supported bike travel with minimalist, lightweight gear carried ...

Teaching

368,000 vol/mo
15%
(5y)
13%
(1y)
13%
(3mo)

Shortwave

4,400 vol/mo
15%
(5y)
31%
(1y)
34%
(3mo)

Shortwave refers to the use of high frequency radio bands for international broadcasting, amateur radio, and emergency communications. It...

15%
(5y)
38%
(1y)
123%
(3mo)

Prodigy Education

8,100 vol/mo
15%
(5y)
40%
(1y)
63%
(3mo)

Lighter

90,500 vol/mo
15%
(5y)
19%
(1y)
4%
(3mo)

Lighter as a topic encompasses both traditional flame lighters and evolving lighting related products and design trends, including rechar...

Car Seat

135,000 vol/mo
15%
(5y)
23%
(1y)
46%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...

US Flag

201,000 vol/mo
15%
(5y)
18%
(1y)
25%
(3mo)

The US Flag trend reflects heightened interest in national identity, civic symbolism, and patriotic displays, often spurred by holidays, ...

Stroller Wagon

22,200 vol/mo
15%
(5y)
30%
(1y)
226%
(3mo)

Stroller Wagon is a product category that combines the features of a stroller and a wagon, enabling parents to transport children and gea...

Social Justice

22,200 vol/mo
14%
(5y)
18%
(1y)
4%
(3mo)

Social Justice is a long standing, globally ongoing movement focused on equality, human rights, and fair treatment across race, gender, s...

Knitting

74,000 vol/mo
14%
(5y)
16%
(1y)
-28%
(3mo)

Knitting is a long standing textile craft that has seen renewed interest through online communities, indie yarn brands, at home projects,...

Skillup

3,600 vol/mo
14%
(5y)
5%
(1y)
22%
(3mo)

Skillup refers to various initiatives and platforms focused on upskilling and professional training, including online learning platforms,...

Litter

49,500 vol/mo
14%
(5y)
14%
(1y)
21%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Beach Toys

9,900 vol/mo
14%
(5y)
66%
(1y)
91%
(3mo)

Dog Bed Stairs

22,200 vol/mo
14%
(5y)
14%
(1y)
29%
(3mo)

Art Plaster

260 vol/mo
14%
(5y)
24%
(1y)
63%
(3mo)

Art Plaster is a historically established sculptural and casting material used in fine arts and decorative applications; recent interest ...

Selfie Stick

18,100 vol/mo
14%
(5y)
59%
(1y)
101%
(3mo)

Transmasc

14,800 vol/mo
14%
(5y)
8%
(1y)
0%
(3mo)

Transmasc is a and established term referring to individuals who identify as transgender and predominantly identify with a masculine gend...

Feeding Bottle

880 vol/mo
13%
(5y)
21%
(1y)
34%
(3mo)

Feeding Bottle is a, long standing consumer product used to feed infants, featuring variations such as anti colic designs, silicone nippl...

Kids Activities

49,500 vol/mo
13%
(5y)
15%
(1y)
0%
(3mo)

Kids Activities refers to a broad category of organized, educational, recreational, and developmental activities for children, spanning a...

SchooX

27,100 vol/mo
13%
(5y)
3%
(1y)
27%
(3mo)

Baby Swinging

165,000 vol/mo
13%
(5y)
-4%
(1y)
55%
(3mo)

Baby Swinging refers to the ongoing consumer interest in using mechanical or traditional baby swings as a tool for soothing, calming, and...

Miami Aesthetic

1,000 vol/mo
13%
(5y)
161%
(1y)
15%
(3mo)

Udemy

450,000 vol/mo
13%
(5y)
-2%
(1y)
9%
(3mo)

Udemy is an established online learning platform that offers a wide range of courses across topics, enabling individuals to acquire new s...

12%
(5y)
109%
(1y)
451%
(3mo)

Drawstring backpacks are experiencing renewed interest as lightweight, versatile, and affordable bags suitable for everyday carry, travel...

12%
(5y)
34%
(1y)
0%
(3mo)

The Sustainable Development Goals are a global framework adopted by the United Nations in 2015 to end poverty, protect the planet, and en...

Liminal

60,500 vol/mo
12%
(5y)
30%
(1y)
23%
(3mo)

Liminal refers to several real world entities and concepts in technology and design, notably a company focused notion around AI enabled i...

Candle Making

27,100 vol/mo
12%
(5y)
12%
(1y)
-2%
(3mo)

Candle making is a, established DIY craft and small business activity centered on creating scented and decorative candles, supported by a...

Reply Guy

1,300 vol/mo
12%
(5y)
23%
(1y)
15%
(3mo)

Reply Guy is a social media phenomenon where individuals craft highly reactive, often witty or confrontational replies to posts, comments...

Dog Ear Cleaner

33,100 vol/mo
12%
(5y)
23%
(1y)
64%
(3mo)

Journal

135,000 vol/mo
12%
(5y)
53%
(1y)
11%
(3mo)

Journal refers to periodicals and serial publications spanning academic, professional, and personal journaling contexts, with ongoing rel...

Rattle

27,100 vol/mo
12%
(5y)
8%
(1y)
20%
(3mo)

Rattle is an open source data mining GUI for the R programming language, designed to simplify data preprocessing, visualization, and mode...

Uppababy Vista

40,500 vol/mo
12%
(5y)
-2%
(1y)
57%
(3mo)

Uppababy Vista is a well established baby stroller model known for its modular design, expandability for multiple children, and status as...

Lex

27,100 vol/mo
12%
(5y)
24%
(1y)
0%
(3mo)

Scrimba

6,600 vol/mo
11%
(5y)
-4%
(1y)
9%
(3mo)

Scrimba is an online learning platform that combines interactive coding screencasts with a live code editor, enabling learners to pause, ...

Miles

74,000 vol/mo
11%
(5y)
13%
(1y)
19%
(3mo)

Miles is a topic encompassing various movements around distance units, brands, and trending narratives in travel, personal care, and cons...

Travel

368,000 vol/mo
11%
(5y)
39%
(1y)
22%
(3mo)