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We surface rapidly growing trends in lifestyle before they take off.

Iams

9,900 vol/mo
2%
(5y)
32%
(1y)
127%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Turtle

450,000 vol/mo
2%
(5y)
4%
(1y)
8%
(3mo)

Baby Food

90,500 vol/mo
1%
(5y)
30%
(1y)
59%
(3mo)
1%
(5y)
134%
(1y)
179%
(3mo)

Tomato

301,000 vol/mo
1%
(5y)
9%
(1y)
30%
(3mo)

Dating

49,500 vol/mo
0%
(5y)
17%
(1y)
-4%
(3mo)

Electroculture

4,400 vol/mo
0%
(5y)
28%
(1y)
447%
(3mo)

Eco Laundry

2,900 vol/mo
0%
(5y)
76%
(1y)
147%
(3mo)

Eco Laundry refers to sustainable laundry practices and products aimed at reducing environmental impact, including biodegradable detergen...

Snoo

60,500 vol/mo
-1%
(5y)
-9%
(1y)
4%
(3mo)

Feria

12,100 vol/mo
-1%
(5y)
23%
(1y)
29%
(3mo)

Sculpey

5,400 vol/mo
-5%
(5y)
12%
(1y)
6%
(3mo)

Sculpey is a well established polymer clay brand used by hobbyists and professionals for sculpting, jewelry, and craft projects, with ong...

Holbrook

40,500 vol/mo
-6%
(5y)
12%
(1y)
39%
(3mo)

Golden Retriever

2,400 vol/mo
-6%
(5y)
4%
(1y)
-12%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Clips

90,500 vol/mo
-7%
(5y)
4%
(1y)
2%
(3mo)

Clips is a product and concept referring to short video clips and clip based media creation/sharing, notably exemplified by Apple's Clips...

Binkies

6,600 vol/mo
-7%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Santa Cruz

301,000 vol/mo
-7%
(5y)
1%
(1y)
18%
(3mo)

Santa Cruz is a, multi locational toponym referring primarily to the coastal city of Santa Cruz, California, with additional references t...

Tobacconist

6,600 vol/mo
-7%
(5y)
31%
(1y)
-25%
(3mo)

Tobacconist refers to a retailer specializing in tobacco products and accessories, historically common in many regions and now experienci...

Airbnb

9,140,000 vol/mo
-7%
(5y)
-1%
(1y)
15%
(3mo)

Airbnb is a global platform enabling individuals to list, discover, and book short term lodging and experiences, reshaping travel accommo...

Dynavap

22,200 vol/mo
-7%
(5y)
-8%
(1y)
-6%
(3mo)

Dynavap is a brand known for its manual, flame heated portable vaporizers that use a metal cap to vaporize cannabis and other botanicals ...

Tides

110,000 vol/mo
-8%
(5y)
3%
(1y)
23%
(3mo)

Tides refer to the natural rise and fall of sea levels driven by gravitational forces. In trending contexts, it relates to tidal energy t...

Hawaii

110,000 vol/mo
-9%
(5y)
12%
(1y)
8%
(3mo)

Bb's

49,500 vol/mo
-9%
(5y)
1%
(1y)
11%
(3mo)

Orquideas

33,100 vol/mo
-9%
(5y)
-12%
(1y)
40%
(3mo)

Orquideas is recognized as orchids, a well known plant family with global cultivation and a growing interest in home horticulture, rare a...

Ravelry

368,000 vol/mo
-10%
(5y)
9%
(1y)
-25%
(3mo)

Girlfriend

135,000 vol/mo
-10%
(5y)
1%
(1y)
-13%
(3mo)

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Pets

246,000 vol/mo
-10%
(5y)
9%
(1y)
7%
(3mo)

Boyfriend

74,000 vol/mo
-11%
(5y)
-1%
(1y)
-7%
(3mo)

Nursery

246,000 vol/mo
-11%
(5y)
4%
(1y)
90%
(3mo)

Party Decorations

27,100 vol/mo
-11%
(5y)
4%
(1y)
23%
(3mo)

Party Decorations is a long standing commercial category encompassing items, themes, and services used to decorate events and celebration...

Instagram

30,400,000 vol/mo
-11%
(5y)
11%
(1y)
1%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

-11%
(5y)
31%
(1y)
174%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

Celebrate Recovery

33,100 vol/mo
-11%
(5y)
0%
(1y)
6%
(3mo)

Celebrate Recovery is a faith based recovery program that has existed since the early 1990s, expanding globally through churches to help ...

Teachable

27,100 vol/mo
-12%
(5y)
4%
(1y)
9%
(3mo)

Teachable is a leading online course platform enabling creators to build, market, and sell courses with customizable storefronts, hosted ...

Wakizashi

22,200 vol/mo
-13%
(5y)
-7%
(1y)
5%
(3mo)

Wakizashi is a traditional Japanese short sword historically paired with the katana as a daisho. In contemporary contexts it appears as a...

Dog Beds

110,000 vol/mo
-13%
(5y)
14%
(1y)
23%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Las Vegas

823,000 vol/mo
-13%
(5y)
1%
(1y)
4%
(3mo)

Las Vegas is a globally renowned resort city in Nevada, famed for its casinos, entertainment productions, conventions, and hospitality in...

ArtStation

60,500 vol/mo
-14%
(5y)
-1%
(1y)
15%
(3mo)

ArtStation is a, established online platform and community for artists to showcase portfolios, buy and sell art assets, and discover indu...

Camping

1,000,000 vol/mo
-14%
(5y)
13%
(1y)
62%
(3mo)

Ferrets

450,000 vol/mo
-14%
(5y)
9%
(1y)
1%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

City Mini GT

2,400 vol/mo
-15%
(5y)
14%
(1y)
110%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

Tarot

60,500 vol/mo
-16%
(5y)
-2%
(1y)
6%
(3mo)

Tarot is experiencing renewed visibility as a mainstream wellness and self reflection tool, driven by digital accessibility, AI assisted ...

Dentastix

4,400 vol/mo
-16%
(5y)
33%
(1y)
40%
(3mo)

Puppy Adoption

40,500 vol/mo
-16%
(5y)
25%
(1y)
-30%
(3mo)

Invitations

390 vol/mo
-17%
(5y)
-4%
(1y)
46%
(3mo)

Invitations refer to the creation, distribution, and management of invitation communications for events, increasingly leveraging digital ...

ATV Accessories

4,400 vol/mo
-17%
(5y)
32%
(1y)
41%
(3mo)

ATV accessories are aftermarket add ons for all terrain vehicles, encompassing racks, windshields, protective guards, storage solutions, ...

Tattoo

673,000 vol/mo
-17%
(5y)
-1%
(1y)
14%
(3mo)

Bushcraft

9,900 vol/mo
-17%
(5y)
5%
(1y)
0%
(3mo)

Chinese Jump Rope

9,900 vol/mo
-18%
(5y)
16%
(1y)
65%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Bicycles

201,000 vol/mo
-19%
(5y)
14%
(1y)
72%
(3mo)

Bicycles refer to pedal powered two wheeled vehicles, including traditional bikes and electric assist (e bikes). The topic encompasses cy...

Avila Beach

49,500 vol/mo
-19%
(5y)
3%
(1y)
36%
(3mo)

Avila Beach is a coastal town in San Luis Obispo County, California, known for its scenic pier, waterfront recreation, and beachfront com...

ATV Tires

18,100 vol/mo
-19%
(5y)
9%
(1y)
36%
(3mo)

ATV Tires is a, established category focusing on tires designed for all terrain vehicles used in recreational, agricultural, and industri...

Hydroponics

60,500 vol/mo
-19%
(5y)
7%
(1y)
32%
(3mo)

Hydroponics is a soil free cultivation method that uses nutrient rich solutions to grow plants, increasingly adopted in homes, schools, u...

-20%
(5y)
-3%
(1y)
24%
(3mo)

Drive Through Car Wash is a, established automotive cleaning service model where vehicles pass through a facility for automated cleaning,...

Cichlid

33,100 vol/mo
-20%
(5y)
6%
(1y)
11%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

-21%
(5y)
21%
(1y)
208%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

BMX Bikes

110,000 vol/mo
-21%
(5y)
4%
(1y)
43%
(3mo)

BMX Bikes is a and established topic driven by sport participation, recreational riding, and content driven culture around BMX racing, tr...

Graco Pack N Play

40,500 vol/mo
-23%
(5y)
6%
(1y)
30%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

Rabbit Cage

33,100 vol/mo
-23%
(5y)
14%
(1y)
46%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Rollerblades

18,100 vol/mo
-23%
(5y)
-6%
(1y)
11%
(3mo)

Rollerblades refer to inline skates, a long standing footwear technology for mobility, recreation, and sport, experiencing renewed intere...