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We surface rapidly growing trends in lifestyle before they take off.

Incense Burner

1,000 vol/mo
-23%
(5y)
16%
(1y)
-6%
(3mo)

Incense burners are experiencing renewed interest driven by wellness, mindfulness, aromatherapy, and aesthetic home decor trends, with co...

-24%
(5y)
9%
(1y)
48%
(3mo)

Car cell phone holders are mounting accessories designed to securely hold smartphones in vehicles, enabling hands free use, navigation, a...

Cloth Diapers

33,100 vol/mo
-24%
(5y)
1%
(1y)
33%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Bumbo

18,100 vol/mo
-24%
(5y)
-3%
(1y)
4%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

-25%
(5y)
-5%
(1y)
3%
(3mo)
-25%
(5y)
-8%
(1y)
27%
(3mo)

Baby Shower Invitations is a, established topic focusing on how people design, send, and manage invitations for baby showers, including d...

Receiving Blankets

12,100 vol/mo
-25%
(5y)
3%
(1y)
31%
(3mo)

Receiving blankets are a long standing, core baby product used to swaddle and bundle newborns. The topic remains persistent due to ongoin...

Breyer Horses

33,100 vol/mo
-26%
(5y)
-9%
(1y)
-43%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Daytimer

2,900 vol/mo
-26%
(5y)
-8%
(1y)
-59%
(3mo)

Daytimer refers to the long established brand and concept of personal day planners and organizers, encompassing paper based calendars, to...

-26%
(5y)
4%
(1y)
46%
(3mo)

Baby Shower Decorations is a recognized and established topic focusing on decorative themes, DIY ideas, and product offerings for baby sh...

Pronouns

5,400 vol/mo
-27%
(5y)
-13%
(1y)
5%
(3mo)

Pronouns as a formal element of personal identity has become a prominent trend in workplaces, onboarding, education, product design, and ...

Co Sleeper

9,900 vol/mo
-27%
(5y)
14%
(1y)
21%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

Quinceanera

823,000 vol/mo
-27%
(5y)
-10%
(1y)
33%
(3mo)

Quinceañera is a traditional Latin American celebration marking a girl’s transition to womanhood, widely recognized and celebrated in ...

Furminator

22,200 vol/mo
-27%
(5y)
13%
(1y)
155%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Wedding Decorations

22,200 vol/mo
-28%
(5y)
3%
(1y)
42%
(3mo)

Wedding Decorations is a well established niche within the events and consumer goods markets, focusing on decor elements used to enhance ...

RV Rental

301,000 vol/mo
-28%
(5y)
5%
(1y)
50%
(3mo)

RV Rental is a and established trend where individuals rent recreational vehicles for travel, vacations, or temporary lodging, facilitate...

Bye Bye Baby

49,500 vol/mo
-28%
(5y)
-17%
(1y)
5%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-28%
(5y)
0%
(1y)
17%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Pet Finder

210 vol/mo
-29%
(5y)
-1%
(1y)
-4%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

Crystals And Gems

3,600 vol/mo
-30%
(5y)
-9%
(1y)
31%
(3mo)

Crystals and Gems is a and established topic encompassing the study, trade, and use of mineral crystals and gemstones for aesthetic, ther...

Crib Bumper

22,200 vol/mo
-31%
(5y)
4%
(1y)
69%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

French Bulldog

550,000 vol/mo
-31%
(5y)
-8%
(1y)
-7%
(3mo)

Guild Education

9,900 vol/mo
-32%
(5y)
21%
(1y)
3%
(3mo)

Guild Education is a company that partners with employers to fund and manage employee education benefits, enabling workers to pursue degr...

-32%
(5y)
-11%
(1y)
191%
(3mo)

Bridal Shower Decorations refers to the products, themes, and styling ideas used to decorate spaces for bridal showers, a life event cele...

Succulents

390 vol/mo
-33%
(5y)
19%
(1y)
58%
(3mo)

Succulents have evolved from simple houseplants to a mainstream, lifestyle driven category with an emphasis on aesthetic display, easy ca...

Ashtray

33,100 vol/mo
-33%
(5y)
12%
(1y)
26%
(3mo)

Ashtray is a long standing consumer product used to safely contain ash from cigarettes, cigars, and other burning materials. It exists ac...

Kayak Accessories

8,100 vol/mo
-33%
(5y)
10%
(1y)
176%
(3mo)

Kayak accessories represent a broad category of add ons and gear designed to enhance kayak performance, safety, storage, and customizatio...

Feliz Cumpleaños

40,500 vol/mo
-33%
(5y)
-9%
(1y)
-3%
(3mo)

Feliz Cumpleaños is a ubiquitous Spanish language birthday greeting that reflects the cultural importance of celebrating birthdays in Sp...

-34%
(5y)
-9%
(1y)
85%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Blooming Bath

1,000 vol/mo
-34%
(5y)
3%
(1y)
79%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...

-34%
(5y)
-23%
(1y)
10%
(3mo)

The English Spanish Dictionary represents a long standing translation resource that continues to evolve with digital tools like apps, onl...

-35%
(5y)
4%
(1y)
89%
(3mo)

Nursery Bedding refers to a broad category of products designed for infant sleep environments, including crib sheets, blankets, quilted s...

Shiti

590 vol/mo
-36%
(5y)
1%
(1y)
33%
(3mo)
-37%
(5y)
14%
(1y)
290%
(3mo)

Stand Up Paddle Board (SUP) is a popular water sport and lifestyle activity where participants propel a board with a paddle, used for rec...

Cricut

368,000 vol/mo
-37%
(5y)
-2%
(1y)
-3%
(3mo)

Cricut is a leading brand of home cutting machines used for DIY craft projects, enabling users to design and cut vinyl, paper, fabric, an...

Chicco Keyfit 30

18,100 vol/mo
-37%
(5y)
-18%
(1y)
38%
(3mo)

Chicco Keyfit 30 is a widely used infant car seat model known for its ease of installation, safety features, and compatibility with Chicc...

Hoverboard

135,000 vol/mo
-37%
(5y)
-9%
(1y)
-20%
(3mo)

Hoverboard trend centers on personal two wheel self balancing boards powered by electric motors, continuing to evolve with safety, connec...

Jumperoo

4,400 vol/mo
-40%
(5y)
-7%
(1y)
28%
(3mo)

Jumperoo is a baby activity jumper product category featuring a stationary frame with a suspended seat and interactive toys to entertain ...

Wubbanub

8,100 vol/mo
-40%
(5y)
-10%
(1y)
10%
(3mo)

Wubbanub refers to the popular baby product featuring a plush stuffed animal with an attached pacifier, known for providing comfort to in...

HTV Vinyl

5,400 vol/mo
-40%
(5y)
1%
(1y)
22%
(3mo)

HTV Vinyl refers to heat transfer vinyl used for decorating fabrics via heat and pressure. It is a well established craft and apparel cus...

Aesthetic Fonts

18,100 vol/mo
-40%
(5y)
-7%
(1y)
-4%
(3mo)

Aesthetic Fonts are a widely recognized trend in typography highlighting decorative, expressive, and visually distinctive typefaces used ...

Gab

110,000 vol/mo
-41%
(5y)
-16%
(1y)
-13%
(3mo)

Twitter

16,600,000 vol/mo
-41%
(5y)
-24%
(1y)
4%
(3mo)

Crib Bedding Sets

5,400 vol/mo
-45%
(5y)
-16%
(1y)
30%
(3mo)

Crib Bedding Sets are a long standing category in infant product markets, consistently appearing in e commerce and retail as coordinated,...

Pampas Grass

210 vol/mo
-46%
(5y)
-2%
(1y)
148%
(3mo)

Pampas Grass is a, longstanding horticultural and decor plant that has re emerged in contemporary interior design and landscaping trends,...

Skillshop

4,400 vol/mo
-48%
(5y)
6%
(1y)
11%
(3mo)

Skillshop is Google's official training and certification platform for Google Ads, Google Marketing Platform, Google Analytics, and other...

Studypool

9,900 vol/mo
-48%
(5y)
-17%
(1y)
-15%
(3mo)

Studypool is an online tutoring and academic assistance marketplace that connects students with tutors for help on homework, writing, and...

-49%
(5y)
-6%
(1y)
-32%
(3mo)

Wreck This Journal is a creative, interactive journal by Keri Smith that invites readers to complete playful, destructive, and imaginativ...

ThinkGeek

12,100 vol/mo
-50%
(5y)
-17%
(1y)
-25%
(3mo)

ThinkGeek is a brand and retailer focused on geek culture, offering apparel, collectibles, and pop culture merchandise. It is historicall...

-54%
(5y)
-16%
(1y)
16%
(3mo)

Cricut Explore Air 2 is a popular consumer cutting machine used for DIY crafts, enabling precise cutting of materials like vinyl, paper, ...

Healing Crystals

14,800 vol/mo
-56%
(5y)
-10%
(1y)
23%
(3mo)

Healing crystals are gemstones believed to have metaphysical properties that can support wellness and spiritual practices, experiencing r...

-59%
(5y)
-18%
(1y)
0%
(3mo)

Tarjetas De Cumpleaños refers to birthday cards, a longstanding cultural product and market with continued relevance and occasional spik...

Kiinde

1,300 vol/mo
-59%
(5y)
-20%
(1y)
60%
(3mo)

Kiinde is a company known for its integrated breastfeeding and infant feeding system, including adapters, storage, and pumping solutions ...

iPhone XR Case

9,900 vol/mo
-68%
(5y)
6%
(1y)
54%
(3mo)

The iPhone XR Case trend reflects ongoing consumer demand for protective, stylish, and functional cases for the iPhone XR, driven by dura...

Cubii

5,400 vol/mo
-71%
(5y)
-17%
(1y)
14%
(3mo)

Cubii is a brand that sells under desk ellipticals and related compact cardio equipment designed to enable low impact activity during wor...

-71%
(5y)
9999%+
(1y)
147%
(3mo)

The Galaxy S8 Case trend refers to a broad consumer interest in protective and accessory cases for Samsung's Galaxy S8 smartphone, driven...

Urbini

260 vol/mo
-71%
(5y)
-23%
(1y)
327%
(3mo)

Urbini is a baby gear brand owned by Dorel Juvenile that focuses on affordable strollers, car seats, and related infant products distribu...

Puppuccino

8,100 vol/mo
-74%
(5y)
-39%
(1y)
-17%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

Slow Tourism

90 vol/mo
9999%+
(5y)
9999%+
(1y)
43%
(3mo)

Slow Tourism is a movement that emphasizes extended, immersive travel experiences, prioritizing local engagement, cultural depth, sustain...

Social Fever

30 vol/mo
9999%+
(5y)
9900%
(1y)
122%
(3mo)

Social Fever is a multi context phenomenon referring to heightened social driven engagement and phenomena around online communities, infl...