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We surface rapidly growing trends in lifestyle before they take off.

Graduation

246,000 vol/mo
26%
(5y)
12%
(1y)
157%
(3mo)

The Farmer's Dog

135,000 vol/mo
26%
(5y)
-12%
(1y)
-1%
(3mo)

Dog Bed

110,000 vol/mo
26%
(5y)
69%
(1y)
216%
(3mo)

Babylist

550,000 vol/mo
26%
(5y)
10%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Jow

1,500,000 vol/mo
26%
(5y)
9%
(1y)
6%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Baby Bottle Warmer

14,800 vol/mo
26%
(5y)
38%
(1y)
91%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

26%
(5y)
22%
(1y)
177%
(3mo)

Collapsible water bottles are real, reusable bottles that compress or fold down when empty, enabling compact storage and portability for ...

Pet Stroller

110 vol/mo
26%
(5y)
72%
(1y)
252%
(3mo)
25%
(5y)
33%
(1y)
30%
(3mo)

Regenerative agriculture is a farming approach focused on restoring soil health, increasing biodiversity, sequestering carbon, and improv...

Net Zero

60,500 vol/mo
25%
(5y)
55%
(1y)
50%
(3mo)

Net Zero refers to reducing greenhouse gas emissions to as close to zero as possible, achieving a balance between emitted and removed emi...

Education

165,000 vol/mo
25%
(5y)
21%
(1y)
12%
(3mo)

WaniKani

18,100 vol/mo
25%
(5y)
-1%
(1y)
-8%
(3mo)

Glandex

9,900 vol/mo
25%
(5y)
12%
(1y)
33%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

Ring Light

40,500 vol/mo
25%
(5y)
92%
(1y)
224%
(3mo)

Blank Cards

8,100 vol/mo
24%
(5y)
24%
(1y)
23%
(3mo)

Blank Cards are an established category in trading card, greeting card, and stationery ecosystems, with ongoing relevance in DIY, persona...

Sunlight

27,100 vol/mo
24%
(5y)
17%
(1y)
45%
(3mo)

Sunlight refers to the natural light produced by the sun, a fundamental source of energy and ecological processes. In trending contexts, ...

24%
(5y)
120%
(1y)
442%
(3mo)

Swaddles

40,500 vol/mo
24%
(5y)
11%
(1y)
20%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...

Alphabet Stickers

2,400 vol/mo
24%
(5y)
66%
(1y)
140%
(3mo)

Alphabet stickers are decorative and educational stickers featuring letters used for learning, scrapbooking, branding, and organization. ...

Brown Mulch

12,100 vol/mo
24%
(5y)
44%
(1y)
905%
(3mo)

Bibs

74,000 vol/mo
24%
(5y)
16%
(1y)
-44%
(3mo)

Bibs are a well established baby care product category centered on feeding and drool management; growth is driven by ongoing baby weaning...

Mini Crib

33,100 vol/mo
23%
(5y)
37%
(1y)
132%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

Quest App

2,900 vol/mo
23%
(5y)
37%
(1y)
-17%
(3mo)

Quest App refers to the ecosystem around Meta's Quest (now Meta Quest) virtual reality platform and its companion apps/store, including H...

Buc-ee's

4,090,000 vol/mo
23%
(5y)
31%
(1y)
34%
(3mo)

Buc ee's is a, well known Texas based chain of large scale travel centers famed for giant stores, extensive merchandise, and premium rest...

Italki

40,500 vol/mo
23%
(5y)
48%
(1y)
15%
(3mo)

Incense Sticks

33,100 vol/mo
23%
(5y)
37%
(1y)
50%
(3mo)

Incense sticks are a long standing cultural and consumer product category experiencing renewed attention due to wellness trends, ritual p...

ABC Tracing

2,400 vol/mo
23%
(5y)
3%
(1y)
0%
(3mo)

ABC Tracing is a family of educational apps and resources focused on teaching children to trace and recognize letters (primarily the Engl...

Halo Collar

40,500 vol/mo
23%
(5y)
37%
(1y)
139%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Crosswind

22,200 vol/mo
23%
(5y)
35%
(1y)
48%
(3mo)

Crosswind refers to multiple real entities and concepts across tech, aerospace, and gaming domains, including software/telecom platforms ...

23%
(5y)
33%
(1y)
21%
(3mo)

Montessori Education is a long standing pedagogical approach that emphasizes child led learning, prepared environments, and guided autono...

Rucksack

1,300 vol/mo
23%
(5y)
19%
(1y)
101%
(3mo)

Rucksack is a long standing term for a backpack, widely used in outdoor and military contexts. It denotes a versatile, usually strap supp...

Men

450,000 vol/mo
23%
(5y)
15%
(1y)
-3%
(3mo)

Men represents a broad, ongoing trend around increased attention to men's health, fashion, grooming, roles, and representation across soc...

Facebook Groups

12,100 vol/mo
22%
(5y)
82%
(1y)
11%
(3mo)

Facebook Groups are a longstanding, real platform feature enabling community building, discussion, and collaboration around shared intere...

Fishing Rod

135,000 vol/mo
22%
(5y)
20%
(1y)
50%
(3mo)

A widely recognized consumer product category, fishing rods are tools used to catch fish and are popular across sport fishing, commercial...

Yukata

60,500 vol/mo
22%
(5y)
12%
(1y)
22%
(3mo)

Yukata is a lightweight, casual summer kimono traditionally made of cotton, worn in Japan and increasingly in global fashion contexts as ...

Plant Care App

3,600 vol/mo
22%
(5y)
49%
(1y)
54%
(3mo)

A trend toward using mobile applications to monitor, manage, and optimize plant care, including watering schedules, light recommendations...

Womt

1,000 vol/mo
22%
(5y)
9%
(1y)
-1%
(3mo)

Colored Paper

14,800 vol/mo
22%
(5y)
28%
(1y)
21%
(3mo)

Colored paper is a well established category of paper products used in education, crafts, graphic design, and packaging, encompassing con...

Cat Litter

110,000 vol/mo
22%
(5y)
26%
(1y)
44%
(3mo)

HER

550,000 vol/mo
22%
(5y)
26%
(1y)
1%
(3mo)

Luggage Scale

14,800 vol/mo
21%
(5y)
55%
(1y)
81%
(3mo)

Luggage Scale is a device category used to weigh suitcases to avoid overweight baggage fees. It includes handheld spring or digital scale...

FLUTD

2,400 vol/mo
21%
(5y)
5%
(1y)
23%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Button Pins

8,100 vol/mo
21%
(5y)
28%
(1y)
32%
(3mo)

Button pins are a long standing decorative and expressive accessory that has seen renewed interest as a fashion and identity signal, with...

Wrist Rest

3,600 vol/mo
21%
(5y)
40%
(1y)
61%
(3mo)

Wrist Rest is gaining renewed attention as part of broader ergonomic and desk setup trends driven by more people working from home and ga...

Dog Vitamins

9,900 vol/mo
21%
(5y)
51%
(1y)
60%
(3mo)
20%
(5y)
40%
(1y)
22%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Cults

90,500 vol/mo
20%
(5y)
9%
(1y)
0%
(3mo)

Cults is a, historically documented social phenomenon that has repeatedly appeared in media, research, and public discourse as a topic of...

Lookah

22,200 vol/mo
20%
(5y)
-4%
(1y)
7%
(3mo)

Lookah is a brand known for its innovative smoking and vaping devices, including glass rigs, dab pens, and multi use enhancers popular in...

Agenda Planner

720 vol/mo
20%
(5y)
56%
(1y)
-4%
(3mo)

Agenda Planner is a category of digital planning tools and apps designed to help individuals and teams organize meetings, tasks, and even...

Aceable

90,500 vol/mo
20%
(5y)
12%
(1y)
6%
(3mo)

Aceable is a online driver education company offering modern, mobile first courses and licensing solutions for teen and adult drivers, ex...

Lovevery

90,500 vol/mo
20%
(5y)
4%
(1y)
10%
(3mo)

Lovevery is a company that offers evidence based developmental toys and play kits for infants and toddlers, known for its Montessori insp...

Adult Bicycles

18,100 vol/mo
20%
(5y)
117%
(1y)
313%
(3mo)

Adult Bicycles refer to bicycles designed for adults, including traditional pedal bicycles and an expanding market segment of electric bi...

Mushie

6,600 vol/mo
20%
(5y)
40%
(1y)
121%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Toddler Car Seat

49,500 vol/mo
19%
(5y)
19%
(1y)
36%
(3mo)

Toddler Car Seat is a, established consumer product category focused on securing young children in vehicles with age/weight/height approp...

Weekender Bag

33,100 vol/mo
19%
(5y)
30%
(1y)
83%
(3mo)

Weekender Bag is a portable, mid to larger capacity carry bag designed for short trips, Weekend or short haul travel, emphasizing lightwe...

Circle Punch

1,000 vol/mo
19%
(5y)
37%
(1y)
58%
(3mo)

Circle Punch refers to a hand operated tool used in crafts to cut perfectly round shapes from paper, thin metal, or cardstock. While a lo...

Amigurumi

33,100 vol/mo
19%
(5y)
-4%
(1y)
-2%
(3mo)

Amigurumi is the craft of crocheting small, stuffed yarn creatures and dolls. It has grown as a popular hobby, teaching aid for children,...

Espadas

4,400 vol/mo
19%
(5y)
20%
(1y)
7%
(3mo)

Espadas refers to swords and related swordcraft brands (notably Spanish sword makers like Marto and Bermejo) and associated products and ...

Flash Cards

60,500 vol/mo
19%
(5y)
5%
(1y)
14%
(3mo)

Flash cards are a widely used learning tool that has evolved from simple paper cards to sophisticated digital platforms leveraging spaced...

Modeling Clay

18,100 vol/mo
19%
(5y)
8%
(1y)
11%
(3mo)

Modeling clay is a long standing consumable art material gaining renewed interest due to remote learning, DIY crafts, and maker culture; ...

Pumice

33,100 vol/mo
19%
(5y)
18%
(1y)
49%
(3mo)

Pumice is a natural volcanic rock used in abrasives, cosmetics, and construction due to its light weight and porous structure, with incre...

Just Food For Dogs

74,000 vol/mo
19%
(5y)
10%
(1y)
30%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Graco Car Seats

90,500 vol/mo
18%
(5y)
27%
(1y)
27%
(3mo)

Graco Car Seats are a long standing consumer product category within baby gear, recognized as a leading brand in infant and child safety ...

Tree Planting

6,600 vol/mo
18%
(5y)
31%
(1y)
103%
(3mo)

White Balloons

880 vol/mo
18%
(5y)
39%
(1y)
120%
(3mo)

White Balloons is a symbolic motif used across protests, memorials, charity campaigns, and event decor. Historically associated with reme...

Cigarette Case

22,200 vol/mo
18%
(5y)
54%
(1y)
19%
(3mo)

Cigarette Case is a recognized luxury and fashion accessory trend centered on high end metal and designer cigarette cases, often used as ...

Kids

368,000 vol/mo
18%
(5y)
11%
(1y)
1%
(3mo)

Kids is a, long standing category encompassing children's health, education, entertainment, and consumer products. It reflects ongoing de...

Tufting

14,800 vol/mo
18%
(5y)
1%
(1y)
16%
(3mo)

Tufting is a textile craft using tufting guns to create pile rugs and fabrics. It has gained popularity in the DIY and creator economy, d...

Drawing Pad

27,100 vol/mo
17%
(5y)
13%
(1y)
-1%
(3mo)

Drawing Pad is a and established category referring to devices and software used for digital drawing and art creation, including hardware...

Aquarium Filter

27,100 vol/mo
17%
(5y)
56%
(1y)
83%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Staycation

18,100 vol/mo
17%
(5y)
2%
(1y)
1%
(3mo)

Staycation is a trend where people opt to vacation at home or within close proximity to minimize travel, often leveraging local accommoda...

Hatch

165,000 vol/mo
17%
(5y)
15%
(1y)
9%
(3mo)

Hatch is a, multi entity topic with several distinct brands and platforms across consumer electronics for sleep, maternity fashion, AI po...

NaturVet

2,400 vol/mo
17%
(5y)
94%
(1y)
303%
(3mo)

Keepsake

22,200 vol/mo
17%
(5y)
35%
(1y)
43%
(3mo)

Keepsake refers to tangible or digital items kept for memory preservation, often personalized or bespoke, and has grown as a trend in gif...

Owlet

60,500 vol/mo
16%
(5y)
21%
(1y)
12%
(3mo)

Away

110,000 vol/mo
16%
(5y)
15%
(1y)
7%
(3mo)

Dog Toy

90,500 vol/mo
16%
(5y)
29%
(1y)
46%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Yolly

260 vol/mo
16%
(5y)
-7%
(1y)
-18%
(3mo)

YOLLY refers to a brand and product line focused on natural bamboo fiber straws and tableware, marketed as compostable and eco friendly, ...

Dog Hair Remover

4,400 vol/mo
16%
(5y)
102%
(1y)
318%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dog Playpen

8,100 vol/mo
16%
(5y)
51%
(1y)
184%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Caste

27,100 vol/mo
16%
(5y)
15%
(1y)
-4%
(3mo)

Caste is a long standing social hierarchy and identity marker that continues to influence social, economic, and political behavior in par...

Carbon Footprint

18,100 vol/mo
15%
(5y)
55%
(1y)
20%
(3mo)

Jesus Calling

14,800 vol/mo
15%
(5y)
7%
(1y)
2%
(3mo)

Jesus Calling is a long standing Christian devotional book by Sarah Young, first published in 2004, that has maintained popularity in var...

Bikepacking

9,900 vol/mo
15%
(5y)
13%
(1y)
45%
(3mo)

Bikepacking is a cycling lifestyle trend that blends long distance, self supported bike travel with minimalist, lightweight gear carried ...

Teaching

368,000 vol/mo
15%
(5y)
13%
(1y)
13%
(3mo)

Shortwave

4,400 vol/mo
15%
(5y)
31%
(1y)
34%
(3mo)

Shortwave refers to the use of high frequency radio bands for international broadcasting, amateur radio, and emergency communications. It...

15%
(5y)
38%
(1y)
123%
(3mo)

Prodigy Education

8,100 vol/mo
15%
(5y)
40%
(1y)
63%
(3mo)

Lighter

90,500 vol/mo
15%
(5y)
19%
(1y)
4%
(3mo)

Lighter as a topic encompasses both traditional flame lighters and evolving lighting related products and design trends, including rechar...

Car Seat

135,000 vol/mo
15%
(5y)
23%
(1y)
46%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...