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We surface rapidly growing trends in lifestyle before they take off.

Iams

9,900 vol/mo
2%
(5y)
32%
(1y)
127%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Turtle

450,000 vol/mo
2%
(5y)
4%
(1y)
8%
(3mo)

Baby Food

90,500 vol/mo
1%
(5y)
30%
(1y)
59%
(3mo)
1%
(5y)
134%
(1y)
179%
(3mo)

Tomato

301,000 vol/mo
1%
(5y)
9%
(1y)
30%
(3mo)

Dating

49,500 vol/mo
0%
(5y)
17%
(1y)
-4%
(3mo)

Electroculture

4,400 vol/mo
0%
(5y)
28%
(1y)
447%
(3mo)

Eco Laundry

2,900 vol/mo
0%
(5y)
76%
(1y)
147%
(3mo)

Eco Laundry refers to sustainable laundry practices and products aimed at reducing environmental impact, including biodegradable detergen...

Snoo

60,500 vol/mo
-1%
(5y)
-9%
(1y)
4%
(3mo)

Feria

12,100 vol/mo
-1%
(5y)
23%
(1y)
29%
(3mo)

Sculpey

5,400 vol/mo
-5%
(5y)
12%
(1y)
6%
(3mo)

Sculpey is a well established polymer clay brand used by hobbyists and professionals for sculpting, jewelry, and craft projects, with ong...

Holbrook

40,500 vol/mo
-6%
(5y)
12%
(1y)
39%
(3mo)

Golden Retriever

2,400 vol/mo
-6%
(5y)
4%
(1y)
-12%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Clips

90,500 vol/mo
-7%
(5y)
4%
(1y)
2%
(3mo)

Clips is a product and concept referring to short video clips and clip based media creation/sharing, notably exemplified by Apple's Clips...

Binkies

6,600 vol/mo
-7%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Santa Cruz

301,000 vol/mo
-7%
(5y)
1%
(1y)
18%
(3mo)

Santa Cruz is a, multi locational toponym referring primarily to the coastal city of Santa Cruz, California, with additional references t...

Tobacconist

6,600 vol/mo
-7%
(5y)
31%
(1y)
-25%
(3mo)

Tobacconist refers to a retailer specializing in tobacco products and accessories, historically common in many regions and now experienci...

Airbnb

9,140,000 vol/mo
-7%
(5y)
-1%
(1y)
15%
(3mo)

Airbnb is a global platform enabling individuals to list, discover, and book short term lodging and experiences, reshaping travel accommo...

Dynavap

22,200 vol/mo
-7%
(5y)
-8%
(1y)
-6%
(3mo)

Dynavap is a brand known for its manual, flame heated portable vaporizers that use a metal cap to vaporize cannabis and other botanicals ...

Tides

110,000 vol/mo
-8%
(5y)
3%
(1y)
23%
(3mo)

Tides refer to the natural rise and fall of sea levels driven by gravitational forces. In trending contexts, it relates to tidal energy t...

Hawaii

110,000 vol/mo
-9%
(5y)
12%
(1y)
8%
(3mo)

Bb's

49,500 vol/mo
-9%
(5y)
1%
(1y)
11%
(3mo)

Orquideas

33,100 vol/mo
-9%
(5y)
-12%
(1y)
40%
(3mo)

Orquideas is recognized as orchids, a well known plant family with global cultivation and a growing interest in home horticulture, rare a...

Ravelry

368,000 vol/mo
-10%
(5y)
9%
(1y)
-25%
(3mo)

Girlfriend

135,000 vol/mo
-10%
(5y)
1%
(1y)
-13%
(3mo)

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Pets

246,000 vol/mo
-10%
(5y)
9%
(1y)
7%
(3mo)

Boyfriend

74,000 vol/mo
-11%
(5y)
-1%
(1y)
-7%
(3mo)

Nursery

246,000 vol/mo
-11%
(5y)
4%
(1y)
90%
(3mo)

Party Decorations

27,100 vol/mo
-11%
(5y)
4%
(1y)
23%
(3mo)

Party Decorations is a long standing commercial category encompassing items, themes, and services used to decorate events and celebration...

Instagram

30,400,000 vol/mo
-11%
(5y)
11%
(1y)
1%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

-11%
(5y)
31%
(1y)
174%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

Celebrate Recovery

33,100 vol/mo
-11%
(5y)
0%
(1y)
6%
(3mo)

Celebrate Recovery is a faith based recovery program that has existed since the early 1990s, expanding globally through churches to help ...

Teachable

27,100 vol/mo
-12%
(5y)
4%
(1y)
9%
(3mo)

Teachable is a leading online course platform enabling creators to build, market, and sell courses with customizable storefronts, hosted ...

Wakizashi

22,200 vol/mo
-13%
(5y)
-7%
(1y)
5%
(3mo)

Wakizashi is a traditional Japanese short sword historically paired with the katana as a daisho. In contemporary contexts it appears as a...

Dog Beds

110,000 vol/mo
-13%
(5y)
14%
(1y)
23%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Las Vegas

823,000 vol/mo
-13%
(5y)
1%
(1y)
4%
(3mo)

Las Vegas is a globally renowned resort city in Nevada, famed for its casinos, entertainment productions, conventions, and hospitality in...

ArtStation

60,500 vol/mo
-14%
(5y)
-1%
(1y)
15%
(3mo)

ArtStation is a, established online platform and community for artists to showcase portfolios, buy and sell art assets, and discover indu...

Camping

1,000,000 vol/mo
-14%
(5y)
13%
(1y)
62%
(3mo)

Ferrets

450,000 vol/mo
-14%
(5y)
9%
(1y)
1%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

City Mini GT

2,400 vol/mo
-15%
(5y)
14%
(1y)
110%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

Tarot

60,500 vol/mo
-16%
(5y)
-2%
(1y)
6%
(3mo)

Tarot is experiencing renewed visibility as a mainstream wellness and self reflection tool, driven by digital accessibility, AI assisted ...

Dentastix

4,400 vol/mo
-16%
(5y)
33%
(1y)
40%
(3mo)

Puppy Adoption

40,500 vol/mo
-16%
(5y)
25%
(1y)
-30%
(3mo)

Invitations

390 vol/mo
-17%
(5y)
-4%
(1y)
46%
(3mo)

Invitations refer to the creation, distribution, and management of invitation communications for events, increasingly leveraging digital ...

ATV Accessories

4,400 vol/mo
-17%
(5y)
32%
(1y)
41%
(3mo)

ATV accessories are aftermarket add ons for all terrain vehicles, encompassing racks, windshields, protective guards, storage solutions, ...

Tattoo

673,000 vol/mo
-17%
(5y)
-1%
(1y)
14%
(3mo)

Bushcraft

9,900 vol/mo
-17%
(5y)
5%
(1y)
0%
(3mo)

Chinese Jump Rope

9,900 vol/mo
-18%
(5y)
16%
(1y)
65%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Bicycles

201,000 vol/mo
-19%
(5y)
14%
(1y)
72%
(3mo)

Bicycles refer to pedal powered two wheeled vehicles, including traditional bikes and electric assist (e bikes). The topic encompasses cy...

Avila Beach

49,500 vol/mo
-19%
(5y)
3%
(1y)
36%
(3mo)

Avila Beach is a coastal town in San Luis Obispo County, California, known for its scenic pier, waterfront recreation, and beachfront com...

ATV Tires

18,100 vol/mo
-19%
(5y)
9%
(1y)
36%
(3mo)

ATV Tires is a, established category focusing on tires designed for all terrain vehicles used in recreational, agricultural, and industri...

Hydroponics

60,500 vol/mo
-19%
(5y)
7%
(1y)
32%
(3mo)

Hydroponics is a soil free cultivation method that uses nutrient rich solutions to grow plants, increasingly adopted in homes, schools, u...

-20%
(5y)
-3%
(1y)
24%
(3mo)

Drive Through Car Wash is a, established automotive cleaning service model where vehicles pass through a facility for automated cleaning,...

Cichlid

33,100 vol/mo
-20%
(5y)
6%
(1y)
11%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

-21%
(5y)
21%
(1y)
208%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

BMX Bikes

110,000 vol/mo
-21%
(5y)
4%
(1y)
43%
(3mo)

BMX Bikes is a and established topic driven by sport participation, recreational riding, and content driven culture around BMX racing, tr...

Graco Pack N Play

40,500 vol/mo
-23%
(5y)
6%
(1y)
30%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

Rabbit Cage

33,100 vol/mo
-23%
(5y)
14%
(1y)
46%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Rollerblades

18,100 vol/mo
-23%
(5y)
-6%
(1y)
11%
(3mo)

Rollerblades refer to inline skates, a long standing footwear technology for mobility, recreation, and sport, experiencing renewed intere...

Incense Burner

1,000 vol/mo
-23%
(5y)
16%
(1y)
-6%
(3mo)

Incense burners are experiencing renewed interest driven by wellness, mindfulness, aromatherapy, and aesthetic home decor trends, with co...

-24%
(5y)
9%
(1y)
48%
(3mo)

Car cell phone holders are mounting accessories designed to securely hold smartphones in vehicles, enabling hands free use, navigation, a...

Cloth Diapers

33,100 vol/mo
-24%
(5y)
1%
(1y)
33%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Bumbo

18,100 vol/mo
-24%
(5y)
-3%
(1y)
4%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

-25%
(5y)
-5%
(1y)
3%
(3mo)
-25%
(5y)
-8%
(1y)
27%
(3mo)

Baby Shower Invitations is a, established topic focusing on how people design, send, and manage invitations for baby showers, including d...

Receiving Blankets

12,100 vol/mo
-25%
(5y)
3%
(1y)
31%
(3mo)

Receiving blankets are a long standing, core baby product used to swaddle and bundle newborns. The topic remains persistent due to ongoin...

Breyer Horses

33,100 vol/mo
-26%
(5y)
-9%
(1y)
-43%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Daytimer

2,900 vol/mo
-26%
(5y)
-8%
(1y)
-59%
(3mo)

Daytimer refers to the long established brand and concept of personal day planners and organizers, encompassing paper based calendars, to...

-26%
(5y)
4%
(1y)
46%
(3mo)

Baby Shower Decorations is a recognized and established topic focusing on decorative themes, DIY ideas, and product offerings for baby sh...

Pronouns

5,400 vol/mo
-27%
(5y)
-13%
(1y)
5%
(3mo)

Pronouns as a formal element of personal identity has become a prominent trend in workplaces, onboarding, education, product design, and ...

Co Sleeper

9,900 vol/mo
-27%
(5y)
14%
(1y)
21%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

Quinceanera

823,000 vol/mo
-27%
(5y)
-10%
(1y)
33%
(3mo)

Quinceañera is a traditional Latin American celebration marking a girl’s transition to womanhood, widely recognized and celebrated in ...

Furminator

22,200 vol/mo
-27%
(5y)
13%
(1y)
155%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Wedding Decorations

22,200 vol/mo
-28%
(5y)
3%
(1y)
42%
(3mo)

Wedding Decorations is a well established niche within the events and consumer goods markets, focusing on decor elements used to enhance ...

RV Rental

301,000 vol/mo
-28%
(5y)
5%
(1y)
50%
(3mo)

RV Rental is a and established trend where individuals rent recreational vehicles for travel, vacations, or temporary lodging, facilitate...

Bye Bye Baby

49,500 vol/mo
-28%
(5y)
-17%
(1y)
5%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-28%
(5y)
0%
(1y)
17%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Pet Finder

210 vol/mo
-29%
(5y)
-1%
(1y)
-4%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

Crystals And Gems

3,600 vol/mo
-30%
(5y)
-9%
(1y)
31%
(3mo)

Crystals and Gems is a and established topic encompassing the study, trade, and use of mineral crystals and gemstones for aesthetic, ther...

Crib Bumper

22,200 vol/mo
-31%
(5y)
4%
(1y)
69%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

French Bulldog

550,000 vol/mo
-31%
(5y)
-8%
(1y)
-7%
(3mo)

Guild Education

9,900 vol/mo
-32%
(5y)
21%
(1y)
3%
(3mo)

Guild Education is a company that partners with employers to fund and manage employee education benefits, enabling workers to pursue degr...

-32%
(5y)
-11%
(1y)
191%
(3mo)

Bridal Shower Decorations refers to the products, themes, and styling ideas used to decorate spaces for bridal showers, a life event cele...

Succulents

390 vol/mo
-33%
(5y)
19%
(1y)
58%
(3mo)

Succulents have evolved from simple houseplants to a mainstream, lifestyle driven category with an emphasis on aesthetic display, easy ca...

Ashtray

33,100 vol/mo
-33%
(5y)
12%
(1y)
26%
(3mo)

Ashtray is a long standing consumer product used to safely contain ash from cigarettes, cigars, and other burning materials. It exists ac...

Kayak Accessories

8,100 vol/mo
-33%
(5y)
10%
(1y)
176%
(3mo)

Kayak accessories represent a broad category of add ons and gear designed to enhance kayak performance, safety, storage, and customizatio...

Feliz Cumpleaños

40,500 vol/mo
-33%
(5y)
-9%
(1y)
-3%
(3mo)

Feliz Cumpleaños is a ubiquitous Spanish language birthday greeting that reflects the cultural importance of celebrating birthdays in Sp...

-34%
(5y)
-9%
(1y)
85%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Blooming Bath

1,000 vol/mo
-34%
(5y)
3%
(1y)
79%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...