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We surface rapidly growing trends before they take off.

LMNT

201,000 vol/mo
240%
(5y)
9%
(1y)
16%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

Hydration Mix

880 vol/mo
238%
(5y)
508%
(1y)
838%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Sprout Living

1,900 vol/mo
236%
(5y)
138%
(1y)
223%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

233%
(5y)
44%
(1y)
109%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Sangak

3,600 vol/mo
233%
(5y)
255%
(1y)
33%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Kunafa

74,000 vol/mo
232%
(5y)
-12%
(1y)
-5%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Probiotic Soda

18,100 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

229%
(5y)
107%
(1y)
78%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

228%
(5y)
178%
(1y)
96%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Pistachio Martini

6,600 vol/mo
226%
(5y)
12%
(1y)
-32%
(3mo)

Canned Lychee

9,900 vol/mo
226%
(5y)
106%
(1y)
-1%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Xiaolongbao

74,000 vol/mo
220%
(5y)
459%
(1y)
145%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Guthrie's

246,000 vol/mo
212%
(5y)
523%
(1y)
2140%
(3mo)

Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...

Food Dyes

14,800 vol/mo
210%
(5y)
-33%
(1y)
8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

PlantYou

8,100 vol/mo
210%
(5y)
-13%
(1y)
73%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Blue Matcha

3,600 vol/mo
209%
(5y)
135%
(1y)
167%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Chomps

90,500 vol/mo
208%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

207%
(5y)
149%
(1y)
180%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

205%
(5y)
80%
(1y)
147%
(3mo)

Pad Kra Pao

27,100 vol/mo
204%
(5y)
24%
(1y)
9%
(3mo)

Pad Kra Pao is a classic Thai stir fried basil and meat dish, widely recognized as a staple of Thai street and home cooking, with growing...

Protein Coffee

49,500 vol/mo
203%
(5y)
153%
(1y)
89%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

197%
(5y)
62%
(1y)
130%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Hojicha

74,000 vol/mo
196%
(5y)
64%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Ceremonial Cacao

8,100 vol/mo
192%
(5y)
91%
(1y)
4%
(3mo)

Ceremonial cacao refers to the movement of using high quality, minimally processed cacao beans in rituals and wellness practices, emphasi...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...