Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

All The Bitter

880 vol/mo
86%
(5y)
29%
(1y)
36%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Monster Beverage

2,900 vol/mo
86%
(5y)
145%
(1y)
71%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

Change Foods

590 vol/mo
86%
(5y)
85%
(1y)
42%
(3mo)

Change Foods is a company pioneering cultured fats to transform the nutritional and sensory properties of foods, enabling real animal fat...

85%
(5y)
16%
(1y)
18%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Cafe Bustelo

90,500 vol/mo
85%
(5y)
11%
(1y)
10%
(3mo)

Cafe Bustelo is a well known coffee brand specializing in Latin style espresso coffee, popular in the United States and Latin America, re...

Whiskware

1,900 vol/mo
84%
(5y)
-38%
(1y)
9999%+
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Salmon Bites

12,100 vol/mo
84%
(5y)
-1%
(1y)
31%
(3mo)

Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...

New Culture

480 vol/mo
83%
(5y)
76%
(1y)
18%
(3mo)

New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...

Ultima Replenisher

12,100 vol/mo
82%
(5y)
157%
(1y)
362%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Caffeine Bar

1,300 vol/mo
81%
(5y)
125%
(1y)
66%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Stinky Tofu

70 vol/mo
80%
(5y)
5%
(1y)
24%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Muchim

480 vol/mo
80%
(5y)
18%
(1y)
17%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Hotpot

673,000 vol/mo
80%
(5y)
29%
(1y)
6%
(3mo)

Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...

Lucky Saint

3,600 vol/mo
79%
(5y)
79%
(1y)
121%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

Non-dairy Creamer

22,200 vol/mo
79%
(5y)
168%
(1y)
135%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Mutti

5,400 vol/mo
79%
(5y)
28%
(1y)
23%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Mocktails

110,000 vol/mo
78%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Hangry

27,100 vol/mo
78%
(5y)
-9%
(1y)
-1%
(3mo)

Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...

Chickpea Protein

9,900 vol/mo
78%
(5y)
18%
(1y)
53%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Robusta Coffee

6,600 vol/mo
77%
(5y)
98%
(1y)
24%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Aromat

2,900 vol/mo
77%
(5y)
43%
(1y)
43%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

76%
(5y)
17%
(1y)
-1%
(3mo)

Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...

Wellness Shots

8,100 vol/mo
76%
(5y)
30%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Cold Pressed Oil

1,900 vol/mo
76%
(5y)
16%
(1y)
28%
(3mo)

Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...

Aero Chocolate

9,900 vol/mo
76%
(5y)
25%
(1y)
35%
(3mo)

Aero Chocolate is a, long standing chocolate brand known for its aerated, bubbly texture, originally from Cadbury and now part of Mondele...

76%
(5y)
62%
(1y)
165%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Factor Meals

450,000 vol/mo
75%
(5y)
-16%
(1y)
94%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Bustelo

8,100 vol/mo
75%
(5y)
13%
(1y)
15%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Kefir

368,000 vol/mo
75%
(5y)
50%
(1y)
29%
(3mo)

Kefir is a fermented dairy beverage rich in probiotics that has gained attention as a gut health oriented food trend across health circle...

Mango Chocolate

1,000 vol/mo
75%
(5y)
71%
(1y)
90%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Simple Mills

22,200 vol/mo
74%
(5y)
23%
(1y)
78%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

73%
(5y)
19%
(1y)
12%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Remedy Drinks

1,300 vol/mo
73%
(5y)
108%
(1y)
36%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Lay's Potato Chips

40,500 vol/mo
73%
(5y)
87%
(1y)
199%
(3mo)

Lay's Potato Chips is a, long standing snack brand from PepsiCo's Frito Lay division, known for its wide range of flavors and global dist...

Date Syrup

14,800 vol/mo
72%
(5y)
81%
(1y)
8%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Mushroom Protein

8,100 vol/mo
72%
(5y)
29%
(1y)
54%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Crêpe

301,000 vol/mo
72%
(5y)
32%
(1y)
34%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Makhana

9,900 vol/mo
71%
(5y)
16%
(1y)
19%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Ritual Zero Proof

9,900 vol/mo
70%
(5y)
-22%
(1y)
18%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Green Fusion

320 vol/mo
70%
(5y)
153%
(1y)
158%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

Sour Strips

33,100 vol/mo
70%
(5y)
2%
(1y)
31%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

69%
(5y)
50%
(1y)
140%
(3mo)

Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...

Plant-Based Meat

8,100 vol/mo
69%
(5y)
164%
(1y)
97%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

68%
(5y)
23%
(1y)
47%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Hop Water

27,100 vol/mo
67%
(5y)
28%
(1y)
63%
(3mo)

Hop Water is a non alcoholic, hoppy beverage designed to deliver beer like flavor without alcohol, gaining traction as consumers seek red...

Open Farm

40,500 vol/mo
67%
(5y)
58%
(1y)
55%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Primo Water

165,000 vol/mo
66%
(5y)
65%
(1y)
25%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

De Cecco

6,600 vol/mo
66%
(5y)
63%
(1y)
28%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Real Mushrooms

6,600 vol/mo
65%
(5y)
57%
(1y)
28%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Labneh

90,500 vol/mo
65%
(5y)
55%
(1y)
52%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Chocolate Bar

90,500 vol/mo
64%
(5y)
-10%
(1y)
40%
(3mo)

Chocolate Bar is a well established confectionery category seeing continued interest in premiumization, sustainability, novel flavors, an...

64%
(5y)
78%
(1y)
27%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Unsalted Cashews

4,400 vol/mo
64%
(5y)
44%
(1y)
56%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Ritual Tequila

1,900 vol/mo
64%
(5y)
-1%
(1y)
25%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Lung Detox Tea

3,600 vol/mo
63%
(5y)
-8%
(1y)
52%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Meati

4,400 vol/mo
62%
(5y)
-36%
(1y)
-13%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Yaupon Tea

12,100 vol/mo
62%
(5y)
54%
(1y)
7%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...