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We surface rapidly growing trends before they take off.

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Longaniza

27,100 vol/mo
62%
(5y)
113%
(1y)
84%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Maple Caramel

320 vol/mo
61%
(5y)
33%
(1y)
-25%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Send Eats

50 vol/mo
61%
(5y)
53%
(1y)
19%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

Beech Mushrooms

6,600 vol/mo
61%
(5y)
-7%
(1y)
6%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

Soybean Protein

12,100 vol/mo
60%
(5y)
71%
(1y)
36%
(3mo)

Soybean Protein is a well established ingredient and nutritional concept centered on isolating or concentrating proteins from soybeans to...

Non-alcoholic Wine

49,500 vol/mo
60%
(5y)
61%
(1y)
21%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Stretch Island

720 vol/mo
60%
(5y)
209%
(1y)
204%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Baby Guinness

2,900 vol/mo
60%
(5y)
27%
(1y)
16%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂșa) as the 'stout...

Realgood

8,100 vol/mo
59%
(5y)
5%
(1y)
43%
(3mo)

RealGood is a brand name in the food industry, known for keto/low carb frozen products and other wellness focused offerings. The topic al...

Electrolyte Water

33,100 vol/mo
58%
(5y)
62%
(1y)
107%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Ube

246,000 vol/mo
58%
(5y)
42%
(1y)
88%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

58%
(5y)
80%
(1y)
194%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

Sparkling Tea

2,400 vol/mo
58%
(5y)
51%
(1y)
94%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Pickl

301,000 vol/mo
58%
(5y)
7%
(1y)
17%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Tamping

9,900 vol/mo
57%
(5y)
55%
(1y)
30%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Coffee Syrup

40,500 vol/mo
57%
(5y)
38%
(1y)
8%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

YumEarth

4,400 vol/mo
57%
(5y)
42%
(1y)
104%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Ashwagandha Tea

12,100 vol/mo
57%
(5y)
18%
(1y)
19%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

The Long Drink

5,400 vol/mo
57%
(5y)
55%
(1y)
24%
(3mo)

The Long Drink, a Finnish ready to drink cocktail historically known as Lonkero, is a and established beverage category with enduring reg...

Protein Cookies

22,200 vol/mo
56%
(5y)
39%
(1y)
91%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

Malort

135,000 vol/mo
56%
(5y)
6%
(1y)
-23%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Protein Milk

33,100 vol/mo
56%
(5y)
31%
(1y)
43%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

55%
(5y)
-12%
(1y)
7%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Opopop

14,800 vol/mo
55%
(5y)
92%
(1y)
-38%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

55%
(5y)
46%
(1y)
56%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

DripDrop

33,100 vol/mo
54%
(5y)
53%
(1y)
32%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...

Barley Tea

18,100 vol/mo
54%
(5y)
32%
(1y)
4%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

54%
(5y)
2%
(1y)
-16%
(3mo)

Gluten Free Desserts is a trend focusing on desserts prepared without gluten, driven by increased awareness of celiac disease and gluten ...

Free Refill

880 vol/mo
53%
(5y)
114%
(1y)
102%
(3mo)

Free Refill refers to the growing adoption and promotion of refillable products and free beverage refills as a sustainability and consume...

Proper Good

1,900 vol/mo
53%
(5y)
27%
(1y)
21%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

Bachan's

12,100 vol/mo
53%
(5y)
-14%
(1y)
32%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Congee

110,000 vol/mo
53%
(5y)
92%
(1y)
34%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Tropical Soda

1,300 vol/mo
52%
(5y)
51%
(1y)
64%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Mafaldine

33,100 vol/mo
52%
(5y)
28%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Fruit Gummies

5,400 vol/mo
52%
(5y)
42%
(1y)
164%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Torani

33,100 vol/mo
52%
(5y)
30%
(1y)
32%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
10%
(1y)
22%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

51%
(5y)
151%
(1y)
-24%
(3mo)

Salt and vinegar seasoning is a widespread flavor trend across snacks, beverages, and culinary products, driven by distinctive tangy prof...

Non-Alcoholic Beer

110,000 vol/mo
51%
(5y)
104%
(1y)
47%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Doner

33,100 vol/mo
51%
(5y)
44%
(1y)
21%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Lychee Cocktail

1,900 vol/mo
50%
(5y)
6%
(1y)
6%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Loco Coffee

480 vol/mo
50%
(5y)
98%
(1y)
69%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

THC Water

1,600 vol/mo
50%
(5y)
70%
(1y)
27%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Monin

22,200 vol/mo
50%
(5y)
31%
(1y)
33%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Mortadella

165,000 vol/mo
50%
(5y)
6%
(1y)
-7%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mullein Tea

74,000 vol/mo
50%
(5y)
7%
(1y)
-20%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Tan Tan Men

1,600 vol/mo
49%
(5y)
43%
(1y)
51%
(3mo)

Tan Tan Men is a popular ramen style characterized by sesame, peanut, and chili oil flavors, existing as both traditional restaurant dish...

Vietnamese Coffee

135,000 vol/mo
49%
(5y)
39%
(1y)
20%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Coffee Station

14,800 vol/mo
49%
(5y)
86%
(1y)
54%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Coffee Concentrate

12,100 vol/mo
48%
(5y)
51%
(1y)
182%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Mushroom Powder

6,600 vol/mo
48%
(5y)
32%
(1y)
94%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Asian Flavors

1,300 vol/mo
48%
(5y)
36%
(1y)
24%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably MedellĂ­n, comprising a hearty plate with beans, rice, groun...

Ready Hour

1,300 vol/mo
48%
(5y)
65%
(1y)
54%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

Honey Water

4,400 vol/mo
48%
(5y)
71%
(1y)
65%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Bee Bread

12,100 vol/mo
47%
(5y)
32%
(1y)
110%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...