Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Honeycomb

135,000 vol/mo
14%
(5y)
22%
(1y)
24%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

Makgeolli

27,100 vol/mo
13%
(5y)
13%
(1y)
-6%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Taco Seasoning

1,600 vol/mo
13%
(5y)
8%
(1y)
9%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Adobo Sauce

40,500 vol/mo
13%
(5y)
1%
(1y)
18%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
33%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Dine-In

8,100 vol/mo
13%
(5y)
-28%
(1y)
10%
(3mo)

Dine In refers to the traditional practice of customers eating food inside a restaurant, which remains a core modality of the hospitality...

Spend With Pennies

18,100 vol/mo
13%
(5y)
-2%
(1y)
-29%
(3mo)

Spend With Pennies is a food blog and recipe resource focused on affordable, budget friendly cooking and cost conscious meal planning.

Ice Cream Scoop

33,100 vol/mo
12%
(5y)
16%
(1y)
-4%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Banza

9,900 vol/mo
12%
(5y)
-7%
(1y)
56%
(3mo)

Banza refers to the brand known for chickpea based pasta and related legume forward products, popular for protein and fiber content, glut...

Dairy Free Creamer

12,100 vol/mo
12%
(5y)
16%
(1y)
7%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Veggie Straws

2,400 vol/mo
12%
(5y)
0%
(1y)
23%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Bottled in Bond

9,900 vol/mo
12%
(5y)
15%
(1y)
11%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
20%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Macadamia Milk

8,100 vol/mo
12%
(5y)
15%
(1y)
59%
(3mo)

Macadamia Milk is a plant based dairy alternative made from macadamia nuts, gaining traction as part of the broader dairy free and vegan ...

Salt

201,000 vol/mo
12%
(5y)
13%
(1y)
7%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Cacio

6,600 vol/mo
12%
(5y)
19%
(1y)
14%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Culver's

4,090,000 vol/mo
11%
(5y)
-16%
(1y)
-2%
(3mo)

Culver's is a, established fast food chain known for ButterBurgers and frozen custard. The topic represents ongoing consumer interest in ...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Pasta

450,000 vol/mo
11%
(5y)
9%
(1y)
4%
(3mo)

Pasta is a globally popular food category with diverse shapes and sauces, experiencing renewed interest in artisanal production, gluten f...

Garlic Bread

74,000 vol/mo
11%
(5y)
8%
(1y)
13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Freshwater Shrimp

14,800 vol/mo
11%
(5y)
16%
(1y)
28%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Energy Balls

14,800 vol/mo
11%
(5y)
6%
(1y)
35%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Toothpick

40,500 vol/mo
11%
(5y)
7%
(1y)
4%
(3mo)

Toothpick is a common consumer item used for dental hygiene, food presentation, and various novelty applications; as a trend topic, it ce...

Chicory Coffee

33,100 vol/mo
11%
(5y)
23%
(1y)
17%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Pudding

49,500 vol/mo
11%
(5y)
15%
(1y)
-7%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Yuzu Fruit

33,100 vol/mo
11%
(5y)
24%
(1y)
6%
(3mo)

Yuzu fruit is a citrus native to East Asia, widely used in culinary applications, beverages, and high end gastronomy, and has seen growin...

Tea

450,000 vol/mo
10%
(5y)
11%
(1y)
7%
(3mo)

Tea is a, long standing beverage trend evolving through premiumization, wellness focused blends, sustainability, and global flavor explor...

Hanger Steak

74,000 vol/mo
10%
(5y)
11%
(1y)
12%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Pickle Pizza

12,100 vol/mo
10%
(5y)
9%
(1y)
-2%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Mojo

110,000 vol/mo
10%
(5y)
30%
(1y)
53%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

Ancho Chile

22,200 vol/mo
10%
(5y)
3%
(1y)
-30%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Lemon Squeezer

27,100 vol/mo
10%
(5y)
13%
(1y)
11%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Cumin

110,000 vol/mo
10%
(5y)
10%
(1y)
1%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Shakshuka

201,000 vol/mo
10%
(5y)
24%
(1y)
25%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

Piri Piri

8,100 vol/mo
9%
(5y)
19%
(1y)
13%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

Old Forester

27,100 vol/mo
9%
(5y)
-3%
(1y)
8%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

Cupcake Pan

6,600 vol/mo
9%
(5y)
5%
(1y)
-12%
(3mo)

Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

9%
(5y)
38%
(1y)
66%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Utz

22,200 vol/mo
9%
(5y)
14%
(1y)
27%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Grinder

246,000 vol/mo
9%
(5y)
16%
(1y)
0%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Artisan Pizza

12,100 vol/mo
9%
(5y)
25%
(1y)
5%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Guasacaca

9,900 vol/mo
8%
(5y)
5%
(1y)
-10%
(3mo)

Guasacaca is a Venezuelan avocado based salsa sauce traditionally made with cilantro, lime, peppers, onion, and sometimes citrus. It has ...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Purina

49,500 vol/mo
8%
(5y)
17%
(1y)
12%
(3mo)

Purina is a long standing, globally recognized pet care brand within the broader pet nutrition and welfare ecosystem, continuing to influ...

Curry Powder

33,100 vol/mo
8%
(5y)
12%
(1y)
25%
(3mo)

Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Jerky

27,100 vol/mo
8%
(5y)
7%
(1y)
-5%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

Ethanol

110,000 vol/mo
8%
(5y)
25%
(1y)
47%
(3mo)

Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...

Orange Juice

110,000 vol/mo
7%
(5y)
9%
(1y)
-1%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Beef Jerky

110,000 vol/mo
7%
(5y)
7%
(1y)
6%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Kewpie

27,100 vol/mo
7%
(5y)
10%
(1y)
1%
(3mo)

Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...

Zevia

33,100 vol/mo
6%
(5y)
8%
(1y)
56%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Almonds

110,000 vol/mo
6%
(5y)
5%
(1y)
11%
(3mo)

Almonds are a globally recognized agricultural product with rising consumer demand driven by health trends, protein focused diets, and pl...