Discover Trends
We surface rapidly growing trends before they take off.
Pirq
Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...
Maritozzi
Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...
Current Foods
Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...
Insect Protein
Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...
Lychee Sugar
Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...
Lesser Evil
Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...
Gluten-Free Pasta
Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...
Cruffins
Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...
Protein Yogurt
Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...
Pink Matcha
Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...
Jinx Dog Food
Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...
Clove Tea
Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...
Unreal Candy
Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...
Stuffed Bagels
Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...
Pistachio Syrup
Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...
High Protein Yogurt
High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...
Lychee Water
Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...
Probiotic Coffee
Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...
Mushroom Drink
Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...
Coffee Puck
Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...
Bento Cake
Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...
Protein Bagel
Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...
Lemon Balm Tea
Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...
Caffeine Gummies
Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...
Dealcoholized Wine
Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...
Avocado Oil Spray
Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...
Ninja CREAMi
Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...
OLIPOP
OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...
Caffeine Gum
Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...
Autolyse
Autolyse is a bread making technique where flour and water are mixed and left to rest before adding salt and yeast. This rest period hydr...
Aphrodisiac Chocolate
Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...
Recess Drink
Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...
Vitamin Coffee
Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...
Einkorn Flour
Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...
Protein Dal
Protein Dal refers to the idea of leveraging dal (lentils and related pulses) as a significant plant based protein source, highlighting i...
Black Matcha
Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...
Ashwagandha Water
Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...
Restaurant365
Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...
Centella Asiatica
Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...
THC Lemonade
THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...
Electrolyte Powder
Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...
Sol It
Sol It refers to Sol IT Systems, a IT services and analytics firm that provides customer, marketing, and business analytics services to g...
A2a2
Hormone Tea
Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...
Red Matcha
Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...
Beet Root Juice
Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...
Pistachio Milk
Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...
Coffee Paste
Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...
Tequila Ocho
Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...
Yogurt Bowl
Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...
Protein Ice Cream
Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...
Chosen Foods
Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...
Sundays Dog Food
Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...
Tru Fru
Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...
Pumpkin Seed Oil
Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...
Venchi
Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.
Protein Tortillas
Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...
Skyr Yogurt
Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...
Smash Burger
Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...
Proofed
Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...
Juicy Marbles
Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...
Neutral Oil
Neutral Oil refers to refined, flavor neutral cooking oils used to avoid imparting taste to dishes; it has gained attention as consumer i...
Waterdrop
Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...
Alternative Protein
Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...
Too Good To Go
Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...
Smalls Cat Food
Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...
Taste Salud
Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...
Churro Cookies
Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...
Little Saints
Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...
Unwashed Eggs
Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...
Yogurt Bagel
Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...
Lychee Syrup
Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...
Freeze Dryer Machine
Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...
Matcha
Matcha has evolved from a traditional Japanese tea into a global health forward beverage and ingredient trend, encompassing specialty caf...
Goli Nutrition
Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...
Tahitian Vanilla
Tahitian Vanilla is a agricultural product and luxury flavoring known for its distinct aroma and quality, sourced from Vanilla planifolia...
Shio Ramen
Shio ramen is a traditional Japanese ramen variety featuring a pale, clear salt based broth, typically lighter and more delicate than mis...
Coffee Capsule
Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...
Xylitol Gum
Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...
Curry Cubes
Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...
Protein Chips
Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...
Immersive Dining
Immersive Dining combines culinary experiences with immersive technologies such as AR/VR, projection mapping, 360 degree environments, mu...
Protein Pudding
Protein Pudding is a recognized niche in the wellness and nutrition space, combining high protein formulations with dessert like textures...
Pasture Raised Eggs
Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...
Dried Yogurt
Dried yogurt refers to yogurt or yogurt based products that have been dehydrated into a solid form, such as yogurt chips, yogurt powder, ...
Kasugai
Kasugai is a name associated with a city in Japan (Kasugai City in Aichi Prefecture) and a popular fruit gummy brand produced by Kasugai ...
Protein Donut
Protein Donut is a consumer trend at the intersection of fitness nutrition and indulgent treats, combining high protein formulations with...
Chili Crisp
Chili crisp is a highly popular, versatile condiment that combines fried chili peppers, oil, and aromatics to create a crunchy, spicy top...
Specialty Coffee
Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...
Levella
Levella is a brand/name used across multiple domains, including an automotive accessories site (levella.de), a global citizenship/residen...
Virtual Restaurant
Virtual restaurants, also known as ghost or cloud kitchens, are dining concepts that operate exclusively for delivery or pickup without a...
Mocktail Bar
Mocktail bars represent a growing segment in hospitality focused on craft non alcoholic beverages, offering sophisticated, zero proof coc...
Allulose
Allulose is a rare sugar used as a low calorie sugar substitute and sweetener, gaining traction in health focused and mainstream食品 pr...
Apeel
Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...
Zero Proof
Zero Proof is a growing category of non alcoholic beverages and mocktails designed to mimic the sensory experience of alcoholic drinks wi...
Lasagna Soup
Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...
TasteAtlas
TasteAtlas is a online culinary encyclopedia and database that catalogs world cuisines, traditional dishes, ingredients, and food culture...
Koia
Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...
Kinder's
Kinder's is a longstanding U.S. brand of BBQ sauces, seasonings, and related condiments with ongoing retail presence and occasional produ...
Freeze Dried Skittles
Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...
Truvani
Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...
Freeze Dried Eggs
Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...
Celtic Salt
Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...
Beetroot Juice
Beetroot Juice is a health oriented beverage trend centered on beetroot based juices and blends marketed for potential benefits like impr...
Lactose-free Milk
Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...
Fungi Protein
Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...
Turmeric Coffee
Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...
Live Rosin
Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...
Skyr
Skyr is a traditional Icelandic strained yogurt type product that has gained global recognition as a high protein dairy option. It emphas...
Raw Kefir
Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...
Eversweet
EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...
Turmeric Time
Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...
Freeze Dried Chicken
Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...
Further Food
Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...
Raw Milk
Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...
Espresso Beans
Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...
Coffee Straw
Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...
Food Additive
Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...
Collagen Water
Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...
Protein Water
Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...