Discover Trends
We surface rapidly growing trends before they take off.
Yerba Magic
Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...
Gruns
GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...
Algae Cooking Oil
Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...
Hidock
HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...
Wolfberry Tea
Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...
Daals
Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...
Whipped Beef Tallow
Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...
Shilajit Honey
Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...
Matcha Gummies
Matcha Gummies are a wellness oriented snack that blends green tea matcha with gummy candy to deliver caffeine, antioxidants, and a perce...
Turkish Pasta
Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...
Delta 9 Drinks
Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...
Crescent 9 Seltzer
Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...
THC Beverage
THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...
Seasoning Bomb
Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...
THCP Gummies
THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...
Tinned Sardines
Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...
PedidosYa
PedidosYa is a leading online food delivery platform in Latin America, operating as a marketplace that connects customers with local rest...
Mushroom Chai
Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...
Qamaria Yemeni Coffee
7 Brew
7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...
Hwachae
Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...
Sustainable Protein
Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...
Clarified Cocktail
Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...
Soursop Bitters
Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...
Yemeni Coffee
Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...
Nature's Heart
Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...
Orange Matcha
Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...
Hojicha Latte
Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...
White Malbec
White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...
Coconut Water Coffee
Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...
Cinnamon Clove Tea
Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...
Carnivore Snax
Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...
Birch Juice
Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...
Tanghulu
Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...
Cold-Pressed Oil
Cold Pressed Oil refers to oils extracted without heat using mechanical pressing, preserving natural flavors, nutrients, and antioxidants...
Wildgrain
Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...
Beef Organs
Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...
Tissue Bread
Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...
Lesser Evil Snacks
Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...
Culture Pop Soda
Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...
CocoaVia
CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...
Fishwife
Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...
Strawberry Matcha
Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...
Prebiotic Soda
Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...
Pop & Bottle
Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...
Probiotic Bites
Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...
Magic Mind Drink
Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...
THC Soda
THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...
Bacteria Drinks
Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...
Ashwagandha Coffee
Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...
Clove Water
Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...
Strawberry Matcha Latte
Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...
Hydration Mix
Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...
Sprout Living
Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...
Freeze Dried Beef Liver
Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...
Sangak
Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...
Probiotic Soda
Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...
Pre-Rolls
Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...
Mushroom Creamer
Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...
Stem Chocolate
Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...