Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Hojicha Latte

12,100 vol/mo
478%
(5y)
115%
(1y)
26%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

White Malbec

1,600 vol/mo
473%
(5y)
140%
(1y)
81%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Malatang

74,000 vol/mo
445%
(5y)
55%
(1y)
-5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Soup Drops

2,400 vol/mo
441%
(5y)
-13%
(1y)
-5%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

437%
(5y)
189%
(1y)
295%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Date Bark

1,600 vol/mo
429%
(5y)
96%
(1y)
27%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

412%
(5y)
222%
(1y)
-14%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Pistachio Butter

49,500 vol/mo
409%
(5y)
-28%
(1y)
-6%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Buldak

201,000 vol/mo
396%
(5y)
15%
(1y)
-9%
(3mo)

Buldak refers to a popular Korean spicy chicken style originating from Korean fried chicken dishes and sauces, widely associated with int...

Birch Juice

2,900 vol/mo
393%
(5y)
108%
(1y)
195%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

THC Wine

1,600 vol/mo
389%
(5y)
95%
(1y)
-12%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Tanghulu

74,000 vol/mo
379%
(5y)
-35%
(1y)
21%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

Cold-Pressed Oil

1,900 vol/mo
358%
(5y)
291%
(1y)
301%
(3mo)

Cold Pressed Oil refers to oils extracted without heat using mechanical pressing, preserving natural flavors, nutrients, and antioxidants...

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

Beef Organs

3,600 vol/mo
352%
(5y)
54%
(1y)
52%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Tissue Bread

390 vol/mo
352%
(5y)
68%
(1y)
111%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Buldak Ramen

246,000 vol/mo
345%
(5y)
0%
(1y)
-6%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...