Discover Trends
We surface rapidly growing trends before they take off.
Hojicha Latte
Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...
White Malbec
White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...
Goodles
Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...
THC Seltzer
THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...
Malatang
Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...
Soup Drops
Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...
Coconut Water Coffee
Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...
Date Bark
Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...
Cinnamon Clove Tea
Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...
Pistachio Butter
Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...
Graza Olive Oil
Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...
Carnivore Snax
Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...
Buldak
Buldak refers to a popular Korean spicy chicken style originating from Korean fried chicken dishes and sauces, widely associated with int...
Birch Juice
Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...
THC Wine
THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...
Tanghulu
Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...
Cold-Pressed Oil
Cold Pressed Oil refers to oils extracted without heat using mechanical pressing, preserving natural flavors, nutrients, and antioxidants...
Wildgrain
Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...
Beef Organs
Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...
Tissue Bread
Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...
Buldak Ramen
Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...