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We surface rapidly growing trends before they take off.

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

137%
(5y)
176%
(1y)
241%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

Real Vitamins

90 vol/mo
135%
(5y)
245%
(1y)
17%
(3mo)

Recomp

4,400 vol/mo
134%
(5y)
56%
(1y)
36%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

ADHD Timer

1,000 vol/mo
134%
(5y)
68%
(1y)
13%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

133%
(5y)
56%
(1y)
48%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

Rhodiola Rosea

49,500 vol/mo
133%
(5y)
108%
(1y)
153%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
2%
(1y)
27%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

132%
(5y)
36%
(1y)
21%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Silexan

3,600 vol/mo
132%
(5y)
162%
(1y)
10%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

Beet Supplement

33,100 vol/mo
132%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Gut Brain Axis

9,900 vol/mo
130%
(5y)
108%
(1y)
58%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Included Health

27,100 vol/mo
130%
(5y)
74%
(1y)
40%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

Nattokinase

90,500 vol/mo
129%
(5y)
93%
(1y)
117%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

DPDR

22,200 vol/mo
129%
(5y)
-3%
(1y)
10%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Modern Health

8,100 vol/mo
129%
(5y)
174%
(1y)
71%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...