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We surface rapidly growing trends before they take off.

Shrinkflation

8,100 vol/mo
92%
(5y)
-2%
(1y)
9%
(3mo)
92%
(5y)
32%
(1y)
1%
(3mo)

An Employee Savings Plan refers to structured programs offered by employers to help employees save funds, typically for retirement or spe...

92%
(5y)
47%
(1y)
21%
(3mo)

Diversity in Hiring is a, long standing corporate and societal priority focused on increasing representation and inclusion of underrepres...

ORCID

49,500 vol/mo
91%
(5y)
54%
(1y)
21%
(3mo)

ORCID is a persistent digital identifier system for researchers that unambiguously links researchers to their work, affiliations, funding...

91%
(5y)
103%
(1y)
24%
(3mo)

Direct to Consumer (DTC) is a business model where brands sell products directly to end customers through branded channels, bypassing tra...

Ebay Kleinanzeigen

22,200 vol/mo
90%
(5y)
-82%
(1y)
-9%
(3mo)

Ebay Kleinanzeigen is the German localized online classifieds marketplace enabling users to buy, sell, and trade second hand goods and se...

Yotpo

8,100 vol/mo
89%
(5y)
126%
(1y)
30%
(3mo)

Eisenhower Matrix

49,500 vol/mo
89%
(5y)
2%
(1y)
11%
(3mo)

The Eisenhower Matrix is a productivity framework that categorizes tasks into four quadrants based on urgency and importance to prioritiz...

Enzyme Cleaner

40,500 vol/mo
89%
(5y)
97%
(1y)
39%
(3mo)

Enzyme cleaners are cleaning products that use biological enzymes to break down organic stains and odors, gaining traction for pet care, ...

Jobscan

33,100 vol/mo
88%
(5y)
-8%
(1y)
29%
(3mo)

Jobscan is a platform that provides resume optimization and ATS (Applicant Tracking System) matching to improve job applicant visibility ...

Wrapbook

14,800 vol/mo
88%
(5y)
3%
(1y)
48%
(3mo)

Wrapbook is a modern payroll and production management platform for film, television, and digital content crews, enabling streamlined hir...

88%
(5y)
14%
(1y)
15%
(3mo)

Marketing As A Service is a business model in which specialized agencies and platforms provide outsourced marketing capabilities as a ser...

Simply Do

30 vol/mo
88%
(5y)
68%
(1y)
31%
(3mo)

Simply Do refers to Simply Do Ideas Limited, a UK based innovation management software platform (often marketed as SimplyDo) that enables...

87%
(5y)
63%
(1y)
4%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

Social Listening

2,400 vol/mo
87%
(5y)
80%
(1y)
24%
(3mo)

Social listening is the practice of monitoring digital conversations across social media, forums, blogs, and other online channels to und...

Netskope

18,100 vol/mo
87%
(5y)
111%
(1y)
18%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

86%
(5y)
37%
(1y)
1%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

vidIQ

60,500 vol/mo
86%
(5y)
32%
(1y)
18%
(3mo)

vidIQ is a YouTube optimization and analytics platform that provides keyword research, SEO insights, tag recommendations, competitive ana...

Ecommerce SEO

3,600 vol/mo
86%
(5y)
58%
(1y)
64%
(3mo)

Innovaccer

6,600 vol/mo
85%
(5y)
110%
(1y)
78%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

85%
(5y)
173%
(1y)
48%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Paid Social

880 vol/mo
84%
(5y)
55%
(1y)
12%
(3mo)

NumberBarn

27,100 vol/mo
84%
(5y)
33%
(1y)
20%
(3mo)

NumberBarn is a platform that enables buying, selling, and transferring phone numbers, including business lines and vanity numbers, facil...

Zapier

165,000 vol/mo
84%
(5y)
70%
(1y)
28%
(3mo)

Zapier is a low code automation platform that connects apps and automates workflows, enabling non technical users to create multi step pr...

SuiteDash

2,400 vol/mo
83%
(5y)
97%
(1y)
-10%
(3mo)

Content Writing

3,600 vol/mo
83%
(5y)
97%
(1y)
22%
(3mo)

Content writing is a well established field experiencing renewed momentum due to AI assisted writing tools, content automation platforms,...

PowerToys

33,100 vol/mo
83%
(5y)
46%
(1y)
14%
(3mo)

PowerToys is a, established collection of utilities for Windows that enhances productivity for power users. Maintained by Microsoft and d...

83%
(5y)
161%
(1y)
25%
(3mo)

Shopify SEO

2,900 vol/mo
82%
(5y)
55%
(1y)
55%
(3mo)

Shopify SEO refers to the optimization practices and tools used to improve product, category, and content visibility within the Shopify e...

Lower Cost

5,400 vol/mo
82%
(5y)
60%
(1y)
31%
(3mo)

Lower Cost is a broad, enduring business trend focused on reducing operational, production, and go to market expenses through efficiency,...