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We surface rapidly growing trends before they take off.

Peptide Skincare

33,100 vol/mo
296%
(5y)
199%
(1y)
69%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Copper Peptide

14,800 vol/mo
294%
(5y)
180%
(1y)
92%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Cos De Baha

1,900 vol/mo
293%
(5y)
62%
(1y)
2%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Gopure

22,200 vol/mo
291%
(5y)
54%
(1y)
33%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

291%
(5y)
119%
(1y)
47%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

Rhode Skin

14,800 vol/mo
289%
(5y)
21%
(1y)
-6%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

289%
(5y)
179%
(1y)
57%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Bubble Skincare

90,500 vol/mo
289%
(5y)
-44%
(1y)
-24%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

Rice Serum

880 vol/mo
285%
(5y)
81%
(1y)
52%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Face Taping

12,100 vol/mo
284%
(5y)
-30%
(1y)
17%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

Glutathione Cream

1,600 vol/mo
275%
(5y)
123%
(1y)
24%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

Cluster Lashes

110,000 vol/mo
275%
(5y)
26%
(1y)
17%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

Mugwort Essence

2,900 vol/mo
271%
(5y)
245%
(1y)
22%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Allies of Skin

22,200 vol/mo
268%
(5y)
84%
(1y)
0%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

268%
(5y)
54%
(1y)
17%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Bond Repair

1,900 vol/mo
267%
(5y)
112%
(1y)
48%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

266%
(5y)
86%
(1y)
37%
(3mo)
263%
(5y)
6%
(1y)
105%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Rubber Base Gel

4,400 vol/mo
259%
(5y)
22%
(1y)
35%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

256%
(5y)
70%
(1y)
70%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...