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Discover Trends

We surface rapidly growing trends before they take off.

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

Olay Regenerist

18,100 vol/mo
-29%
(5y)
8%
(1y)
49%
(3mo)

Painless Tattoo

2,900 vol/mo
-29%
(5y)
-27%
(1y)
16%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

Hair Clay Mask

1,000 vol/mo
-32%
(5y)
29%
(1y)
84%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Clearasil

12,100 vol/mo
-33%
(5y)
3%
(1y)
4%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Beard Roller

5,400 vol/mo
-35%
(5y)
-7%
(1y)
4%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

-35%
(5y)
43%
(1y)
228%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Lash Extensions

90,500 vol/mo
-35%
(5y)
-5%
(1y)
18%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Dip Powder

8,100 vol/mo
-37%
(5y)
-13%
(1y)
4%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

-37%
(5y)
-5%
(1y)
38%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-6%
(1y)
2%
(3mo)

Curtain bangs is a hairstyle where the bangs are parted in the middle and frame the face, often blending with layers to create a soft, fa...

Wishtrend

1,600 vol/mo
-38%
(5y)
24%
(1y)
-4%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Soko Glam

22,200 vol/mo
-40%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Daith Earrings

3,600 vol/mo
-41%
(5y)
-17%
(1y)
178%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Denman Brush

40,500 vol/mo
-44%
(5y)
12%
(1y)
30%
(3mo)

The Denman Brush is a classic styling and detangling brush widely used in hair care for smoothing, sectioning, and defining curls; it rem...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Airbrush Makeup

8,100 vol/mo
-45%
(5y)
-6%
(1y)
4%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

Butt Lifter

1,600 vol/mo
-47%
(5y)
4%
(1y)
45%
(3mo)

Butt lifter is a product category in shapewear aimed at enhancing glute lift and silhouette through intentional design and fabric choices.

Jade Roller

9,900 vol/mo
-53%
(5y)
-4%
(1y)
0%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Brillia

1,900 vol/mo
-69%
(5y)
-44%
(1y)
-6%
(3mo)

Brillia is a brand name used in multiple contexts, including BrilliA Inc (a publicly traded company involved in apparel services) and Bri...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Pdrn Ampoule

320 vol/mo
9999%+
(5y)
9999%+
(1y)
27%
(3mo)

PDRN Ampoule refers to ampouled polydeoxyribonucleotide (PDRN) solutions used in dermatology and aesthetics to promote skin repair, hydra...

Skincare Tech

170 vol/mo
9999%+
(5y)
8468%
(1y)
15%
(3mo)

Skincare Tech is the convergence of digital tools, AI, at home devices, and data driven formulations to personalize and optimize skincare...

9999%+
(5y)
6633%
(1y)
67%
(3mo)

Skin Analysis Machines are diagnostic imaging systems used by dermatologists, aesthetic clinics, and research environments to quantify sk...

PDRN Toner

590 vol/mo
9999%+
(5y)
6621%
(1y)
63%
(3mo)

PDRN Toner refers to a skincare toner formulated with polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from DNA fragment...

AI Perfume

140 vol/mo
9999%+
(5y)
3632%
(1y)
10%
(3mo)

AI Perfume refers to the use of artificial intelligence to design, formulate, and personalize fragrances, optimize ingredient combination...

Air Cotton

20 vol/mo
9999%+
(5y)
2800%
(1y)
120%
(3mo)
9999%+
(5y)
2555%
(1y)
85%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

PDRN Mask

1,000 vol/mo
9999%+
(5y)
1999%
(1y)
46%
(3mo)

PDRN Mask refers to facial masks containing polydeoxyribonucleotide (PDRN), a cosmetic ingredient marketed for its supposed skin repair a...

Skin Flooding

5,400 vol/mo
9999%+
(5y)
1918%
(1y)
45%
(3mo)

Skin Flooding is a popular skincare trend focused on layering hydrating products, especially humectants like hyaluronic acid, with occlus...

Exosome Skincare

4,400 vol/mo
9999%+
(5y)
1803%
(1y)
119%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

Defense Serum

20 vol/mo
9999%+
(5y)
1300%
(1y)
37%
(3mo)

Defense Serum is a skincare trend centered on barrier defense and environmental protection serums designed to strengthen skin against pol...

Salmon DNA Serum

1,000 vol/mo
9999%+
(5y)
1165%
(1y)
-19%
(3mo)

Salmon DNA Serum refers to cosmetic and therapeutic skincare products utilizing PDRN (polydeoxyribonucleotide) derived from salmon DNA, m...

9999%+
(5y)
1150%
(1y)
96%
(3mo)

Blue Light Skincare refers to skincare products and routines designed to protect skin from blue light exposure, primarily from screens an...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
1021%
(1y)
19%
(3mo)

Personalized skincare is a, established trend centered on tailoring skincare routines and products to an individual’s unique skin type,...

9999%+
(5y)
919%
(1y)
114%
(3mo)

Glutathione lotion refers to topical skincare products containing glutathione, marketed for antioxidant benefits and skin whitening/brigh...

Milky Essence

320 vol/mo
9999%+
(5y)
886%
(1y)
147%
(3mo)

Milky Essence refers to a family of skincare products and trends centered on milky textured toners/essences and milky performance serums ...

Exosome Serum

3,600 vol/mo
9999%+
(5y)
820%
(1y)
14%
(3mo)

Exosome serum refers to cosmetic and therapeutic products that utilize exosomes, tiny vesicles released by cells, as active ingredients f...

9999%+
(5y)
791%
(1y)
113%
(3mo)

Blue Light Serum is a skincare trend centered on serums formulated to protect and repair skin from blue light exposure emitted by digital...

Rejuran Treatment

1,600 vol/mo
9999%+
(5y)
770%
(1y)
116%
(3mo)

Rejuran Treatment is a skin rejuvenation procedure using polynucleotide injections (often referred to as PN or salmon DNA supplements) po...

City Bronzer

390 vol/mo
9999%+
(5y)
732%
(1y)
66%
(3mo)
9999%+
(5y)
704%
(1y)
55%
(3mo)

Ceramide skincare is a rising trend in which cosmetic products emphasize the use of ceramides to repair and protect the skin barrier, dri...

Blur Concealer

260 vol/mo
9999%+
(5y)
628%
(1y)
155%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

9999%+
(5y)
608%
(1y)
98%
(3mo)

Hydrocolloid Acne Patch is a skincare solution that uses hydrocolloid technology to吸吸 moisture and pus from pimples, forming a protec...

Kojic Acid Mask

1,000 vol/mo
9999%+
(5y)
546%
(1y)
89%
(3mo)

Kojic Acid Mask is a skincare trend centered on masks formulated with kojic acid, used for skin brightening and hyperpigmentation reducti...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
457%
(1y)
175%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

9999%+
(5y)
415%
(1y)
44%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
412%
(1y)
57%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
385%
(1y)
62%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

9999%+
(5y)
384%
(1y)
39%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

Zeroid

1,300 vol/mo
9999%+
(5y)
334%
(1y)
118%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
326%
(1y)
99%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

Silicone Loofah

12,100 vol/mo
9999%+
(5y)
310%
(1y)
85%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Bare Nature

210 vol/mo
9999%+
(5y)
285%
(1y)
195%
(3mo)
9999%+
(5y)
284%
(1y)
129%
(3mo)

Caffeine Hyaluronic Acid is a skincare trend centered on products that combine caffeine's perceived energizing, anti inflammatory propert...

9999%+
(5y)
281%
(1y)
121%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
274%
(1y)
36%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

9999%+
(5y)
271%
(1y)
60%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
258%
(1y)
45%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
256%
(1y)
-15%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
254%
(1y)
81%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

Cica Cleanser

170 vol/mo
9999%+
(5y)
249%
(1y)
36%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
215%
(1y)
210%
(3mo)

Caffeine Lotion is a skincare product category that combines caffeine with lotion formulations to deliver energy tingling sensation, pote...

9999%+
(5y)
180%
(1y)
159%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

9999%+
(5y)
174%
(1y)
22%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

9999%+
(5y)
172%
(1y)
135%
(3mo)

Vitamin K serum is a niche skincare product used to address dark circles, bruising, and redness, often marketed for improving under eye a...

Staleks

1,900 vol/mo
9999%+
(5y)
169%
(1y)
55%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
138%
(1y)
46%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

9999%+
(5y)
123%
(1y)
80%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

210 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

Llama Naturals

2,400 vol/mo
9999%+
(5y)
74%
(1y)
116%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

Gel De Baño

50 vol/mo
9999%+
(5y)
70%
(1y)
23%
(3mo)

Gel De Baño, Spanish for bath gel or body wash, refers to the bath gel product category including scented and unscented formulas used fo...

Ginseng Toner

320 vol/mo
9999%+
(5y)
55%
(1y)
58%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

9999%+
(5y)
44%
(1y)
80%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Zit Cream

5,400 vol/mo
9999%+
(5y)
32%
(1y)
-5%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

Pink Bow Nails

4,400 vol/mo
9999%+
(5y)
23%
(1y)
18%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

Angel Lashes

1,600 vol/mo
9999%+
(5y)
19%
(1y)
59%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Reusable microfiber pads are compact, washable cleaning pads made from microfiber material designed to replace disposable cotton pads and...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Black Nail Theory is a TikTok driven manicure trend centered on wearing pure black nail polish or black dominated nail art, associated wi...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

UV LED Lamp for Gel Nails is a, established niche within nail care, used to cure gel nail polishes and gels quickly via UV/LED light.

9999%+
(5y)
9999%+
(1y)
800%
(3mo)

Niacinamide Jelly is a skincare trend focusing on jelly textured formulations that include the active ingredient niacinamide, touted for ...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
93%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
479%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...

Ectoin Serum

480 vol/mo
9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

9999%+
(5y)
9999%+
(1y)
168%
(3mo)
9999%+
(5y)
9999%+
(1y)
239%
(3mo)

Kojic Acid Body Wash is a skincare product that uses kojic acid as an active ingredient for skin brightening and evening out skin tone, o...

Pdrn Essence

390 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ginseng cleansing oil is a skincare product that combines cleansing oil formulations with ginseng extract or root derived compounds, mark...

Cheekyglo

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Face Wash is a skincare product category featuring cleansers formulated with kojic acid to aid skin brightening and hyperpigme...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

9999%+
(5y)
9999%+
(1y)
90%
(3mo)
9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

9999%+
(5y)
9999%+
(1y)
523%
(3mo)

Kojic Acid Toner is a skincare product that uses kojic acid to help reduce hyperpigmentation and even skin tone. It has gained attention ...

Ginseng Eye Cream

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
136%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...