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We surface rapidly growing trends before they take off.

Whataburger

3,350,000 vol/mo
-9%
(5y)
3%
(1y)
-1%
(3mo)

Whataburger is a regional fast food burger chain with a strong brand presence in the U.S. South and Southwest, known for its larger than ...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Waffle

1,220,000 vol/mo
-11%
(5y)
-5%
(1y)
-1%
(3mo)

Waffle is a food trend centered on waffles as a versatile, crave worthy breakfast and dessert item, driven by at home cooking, new flavor...

Timothy Hay

14,800 vol/mo
-11%
(5y)
16%
(1y)
9%
(3mo)

Timothy hay is a high quality grass forage commonly used as feed for horses and small animals; its prominence rises with animal care tren...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Azalea

201,000 vol/mo
-12%
(5y)
10%
(1y)
12%
(3mo)

Azalea is a genus of flowering shrubs widely cultivated for ornamental use. It is a long established horticultural topic with ongoing int...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Frittata

135,000 vol/mo
-12%
(5y)
-3%
(1y)
-4%
(3mo)

Frittata is a traditional Italian egg based dish that has gained renewed attention globally as a versatile, quick to make meal option sui...

Portable Grill

40,500 vol/mo
-13%
(5y)
4%
(1y)
10%
(3mo)

Portable grill is a recognized, established category of compact, travel friendly outdoor grills designed for portability and quick setup,...

Biltong

33,100 vol/mo
-13%
(5y)
21%
(1y)
13%
(3mo)

Biltong is a traditional dried meat snack originating in Southern Africa, gaining broader attention globally as a portable, protein rich ...

Emoji Cake

6,600 vol/mo
-14%
(5y)
-1%
(1y)
-2%
(3mo)

Emoji Cake is a cake decorating trend where bakers create cakes featuring emoji faces and symbols, ranging from simple fondant depictions...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

Cupcakes

301,000 vol/mo
-15%
(5y)
-3%
(1y)
2%
(3mo)

Pellet Grill

74,000 vol/mo
-15%
(5y)
3%
(1y)
-23%
(3mo)

Pellet grills combine wood fired flavor with regulated temperature control, creating a convenient, versatile outdoor cooking trend that e...

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Natural Gas Grill

14,800 vol/mo
-16%
(5y)
4%
(1y)
15%
(3mo)

Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...

Vegan Ramen

18,100 vol/mo
-16%
(5y)
1%
(1y)
4%
(3mo)

Vegan ramen is a growing culinary trend that combines plant based broths and toppings with traditional ramen formats, appealing to flexit...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Grain Free Dog Food

49,500 vol/mo
-19%
(5y)
21%
(1y)
19%
(3mo)

Grain Free Dog Food is a trend in pet nutrition that gained popularity in the 2010s and peaked with debates about whether eliminating gra...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Dirty Chai Latte

9,900 vol/mo
-20%
(5y)
-10%
(1y)
-14%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

-20%
(5y)
2%
(1y)
-3%
(3mo)

Deep fat fryers are countertop appliances used to submerge foods in hot oil for quick, crisp frying. The topic remains relevant as consum...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Gulasch

1,600 vol/mo
-22%
(5y)
-29%
(1y)
-22%
(3mo)

Gulasch, a traditional Hungarian beef stew flavored with paprika and vegetables, is the topic. The dish has many regional variations and ...

-24%
(5y)
10%
(1y)
-8%
(3mo)

Kraft Macaroni and Cheese is a long standing American instant pasta product that remains a recognizable symbol of affordable, convenient ...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

George Foreman Grill

110,000 vol/mo
-26%
(5y)
-20%
(1y)
14%
(3mo)

The George Foreman Grill is a well established countertop electric grill brand known for its fat reducing grilling design and quick, simp...

Ubereats

368,000 vol/mo
-27%
(5y)
-1%
(1y)
0%
(3mo)

Uber Eats is a leading online food ordering and delivery platform operated by Uber, connecting users with local restaurants for on demand...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...

-28%
(5y)
-8%
(1y)
76%
(3mo)

Zatarain's Crab Boil is a well known brand and product line within Cajun and Southern style seafood seasoning, widely used for flavoring ...

Kegerator

40,500 vol/mo
-28%
(5y)
-6%
(1y)
-8%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

Electric Smoker

40,500 vol/mo
-28%
(5y)
-7%
(1y)
-35%
(3mo)

Electric smoker is a consumer appliance category featuring electrically powered heating and temperature control to smoke foods, enabling ...

-29%
(5y)
0%
(1y)
-8%
(3mo)

Cake decorating supplies encompass tools, ingredients, and materials used to decorate cakes, including piping bags and tips, fondant, edi...

Lakanto

4,400 vol/mo
-30%
(5y)
19%
(1y)
23%
(3mo)

Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...

-30%
(5y)
1%
(1y)
-3%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

Vegan Pancakes

9,900 vol/mo
-30%
(5y)
-15%
(1y)
-3%
(3mo)

Vegan pancakes represent a growing trend in plant based breakfast options, driven by dietary choices, environmental concerns, and demand ...

GoPuff

301,000 vol/mo
-30%
(5y)
23%
(1y)
3%
(3mo)

GoPuff is a on demand delivery service specializing in quick delivery of snacks, groceries, and essentials, operating primarily in the U....

Almond Cow

9,900 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Mushroom Grow Kit

33,100 vol/mo
-33%
(5y)
-15%
(1y)
-6%
(3mo)

Mushroom Grow Kit is a consumer trend centered on packaged, ready to grow mushroom kits for home cultivation, popular for hobby farming, ...

Cupcake Boxes

8,100 vol/mo
-33%
(5y)
6%
(1y)
12%
(3mo)

Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...

Vegan Shrimp

4,400 vol/mo
-36%
(5y)
-9%
(1y)
8%
(3mo)

Vegan Shrimp refers to plant based or cultivated seafood alternatives designed to mimic shrimp in taste, texture, and culinary use, gaini...

Atkins Bars

5,400 vol/mo
-40%
(5y)
-14%
(1y)
22%
(3mo)

Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...

Bokksu

8,100 vol/mo
-40%
(5y)
-34%
(1y)
-41%
(3mo)

Bokksu is a subscription based service that delivers authentic Japanese snacks and pantry goods sourced from regional producers, combinin...

Kamado Grills

18,100 vol/mo
-42%
(5y)
-9%
(1y)
18%
(3mo)

Kamado grills are a traditional, ceramic charcoal grills known for heat retention, versatility, and flavor, experiencing renewed populari...

-42%
(5y)
-15%
(1y)
-34%
(3mo)

Bradley Smoker is a recognized brand in the outdoor cooking and smoking segment, known for its electric smokers and a long standing prese...

JuneShine

9,900 vol/mo
-48%
(5y)
-23%
(1y)
0%
(3mo)

JuneShine is a beverage company best known for its hard kombucha products, positioning itself within the growing hard beverage and functi...

Verb Energy

1,300 vol/mo
-51%
(5y)
64%
(1y)
60%
(3mo)

Verb Energy is a brand known for caffeinated energy bars and related wellness snacks designed for quick, portable energy through a caffei...

Enfagrow

2,900 vol/mo
-51%
(5y)
-13%
(1y)
1%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

Keto Gummies

5,400 vol/mo
-52%
(5y)
-79%
(1y)
120%
(3mo)

Keto Gummies are a popular dietary supplement product marketed to support a ketogenic diet by delivering low carb, high fat ingredients i...

Ka'Chava

74,000 vol/mo
-54%
(5y)
-55%
(1y)
-10%
(3mo)

Ka'Chava is a plant based superfood meal replacement brand popular for its nutrient dense blends marketed as convenient, dairy free nutri...

Gfuel

60,500 vol/mo
-57%
(5y)
-28%
(1y)
-14%
(3mo)

G Fuel is a branded energy drink and supplement company primarily targeting gamers, with a strong presence in esports sponsorships, influ...

Delta Extrax

3,600 vol/mo
-57%
(5y)
9999%+
(1y)
9999%+
(3mo)

Delta Extrax is a leading brand in the delta 8 THC and hemp derived product space, known for its gummies, vapes, and other consumer focus...

Dinnerly

18,100 vol/mo
-64%
(5y)
-30%
(1y)
27%
(3mo)

Dinnerly is a low cost meal kit service that delivers pre portioned ingredients and recipe cards to customers, aiming to simplify meal pl...

Puppuccino

8,100 vol/mo
-74%
(5y)
-33%
(1y)
-29%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

9999%+
(5y)
60%
(1y)
162%
(3mo)

Mushroom Snacks are edible snacks featuring edible mushrooms (such as shiitake, maitake, or button mushrooms) incorporated into chips, je...

Dubai Chocolate Bar

165,000 vol/mo
9999%+
(5y)
-50%
(1y)
-29%
(3mo)

Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...

Delta 8 Drink

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Delta 8 drinks are beverages infused with delta 8 tetrahydrocannabinol, a cannabinoid popular in the U.S. for offering a milder psychoact...

9999%+
(5y)
9999%+
(1y)
-5%
(3mo)

Portable coffee grinders are compact, manual devices designed to grind coffee beans on the go, enabling fresh coffee anywhere without ele...

9999%+
(5y)
9999%+
(1y)
-26%
(3mo)

Spudsy

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Spudsy is a snack brand that upcycles imperfect sweet potatoes into plant based puffs and fries, gaining traction as part of the broader ...

HHC Edibles

320 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

HHC Edibles refer to edible products containing hexahydrocannabinol (HHC), a semi synthetic cannabinoid derived from hemp. The topic has ...

Happi Drink

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Happi Drink refers to Happi, a cannabis or hemp infused sparkling beverage brand that launched in Michigan and expanded to national dist...

Atkins Snacks

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Atkins Snacks refers to the line of low carb, high protein snack products offered under the Atkins brand, designed to support weight mana...

Bisquettes

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bisquettes are small discs of compacted sawdust used as fuel in specific pellet smoker devices, particularly Bradley Smoker systems, repr...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Unicorn Cake Topper is a and enduring cake decoration trend used in celebrations to convey whimsy and fantasy, particularly for kids' par...

Carnivore Crisps

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Carnivore Crisps are high protein, meat based snacks designed for fans of carnivore, keto, and paleo diets. They are marketed as convenie...

Ritual Rum

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ritual Rum refers to Ritual Zero Proof's non alcoholic rum substitute, a widely available zero proof alternative used in cocktails and mo...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Plaque De Cuisson refers to cooking plates or cooktops, including gas, electric, and induction surfaces used for food preparation. The te...

Frischkäse

110 vol/mo
9999%+
(5y)
9999%+
(1y)
56%
(3mo)

Cream cheese, a soft fresh cheese, remains a staple dairy product used widely in spreads, baking, and savory dishes, with steady consumer...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Macadamia Nut Syrup is a flavoring product used in beverages and desserts, gaining attention as consumers seek premium, tropical inspired...

Grubbly Farms

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Grubbly Farms is a company producing insect based animal feeds and pet foods, leveraging farm fresh ingredients and black soldier fly gru...

Meatless Farm

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...

Gelatiera

90 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Gelatiera refers to home ice cream makers and the broader resurgence of DIY gelato/soft serve at home, driven by demand for customization...

Avoderm

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.

CBTL

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

CBTL refers to The Coffee Bean & Tea Leaf, a global retailer known for its coffee and tea beverages. The trend centers on consumer intere...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...

Avent Sippy Cup

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avent Sippy Cup refers to the Philips Avent brand's sippy cup products, a longstanding segment in baby feeding gear that remains widely u...

Aerolatte

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aerolatte is a brand known for its milk frothers and related espresso accessories, reflecting a durable niche in at home coffee culture a...

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-22%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...