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We surface rapidly growing trends before they take off.

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

73%
(5y)
19%
(1y)
12%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Date Syrup

14,800 vol/mo
72%
(5y)
81%
(1y)
8%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Makhana

9,900 vol/mo
71%
(5y)
16%
(1y)
19%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Open Farm

40,500 vol/mo
67%
(5y)
58%
(1y)
55%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

De Cecco

6,600 vol/mo
66%
(5y)
63%
(1y)
28%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Labneh

90,500 vol/mo
65%
(5y)
55%
(1y)
52%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Chocolate Bar

90,500 vol/mo
64%
(5y)
-10%
(1y)
40%
(3mo)

Chocolate Bar is a well established confectionery category seeing continued interest in premiumization, sustainability, novel flavors, an...

Maple Caramel

320 vol/mo
61%
(5y)
33%
(1y)
-25%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Send Eats

50 vol/mo
61%
(5y)
53%
(1y)
19%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

Non-alcoholic Wine

49,500 vol/mo
60%
(5y)
61%
(1y)
21%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Baby Guinness

2,900 vol/mo
60%
(5y)
27%
(1y)
16%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Realgood

8,100 vol/mo
59%
(5y)
5%
(1y)
43%
(3mo)

RealGood is a brand name in the food industry, known for keto/low carb frozen products and other wellness focused offerings. The topic al...

Sparkling Tea

2,400 vol/mo
58%
(5y)
51%
(1y)
94%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Pickl

301,000 vol/mo
58%
(5y)
7%
(1y)
17%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Tamping

9,900 vol/mo
57%
(5y)
55%
(1y)
30%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Coffee Syrup

40,500 vol/mo
57%
(5y)
38%
(1y)
8%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Ashwagandha Tea

12,100 vol/mo
57%
(5y)
18%
(1y)
19%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Malort

135,000 vol/mo
56%
(5y)
6%
(1y)
-23%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...