Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Digitail

1,900 vol/mo
213%
(5y)
161%
(1y)
24%
(3mo)

Digitail is a, established cloud based veterinary practice management software (PIMS) with AI native capabilities that integrates schedul...

Upguard

2,900 vol/mo
208%
(5y)
136%
(1y)
91%
(3mo)

UpGuard is a cybersecurity company specializing in risk management, vendor risk, and cyber exposure monitoring to help organizations iden...

200%
(5y)
290%
(1y)
52%
(3mo)

Property management systems (PMS) are a mature yet rapidly evolving category of cloud software that centralizes leasing, maintenance, acc...

199%
(5y)
218%
(1y)
24%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

199%
(5y)
510%
(1y)
-3%
(3mo)

Second Hand Marketplace refers to online and offline platforms where used goods are bought and sold, driven by sustainability, affordabil...

196%
(5y)
200%
(1y)
53%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

Content Creation

5,400 vol/mo
193%
(5y)
155%
(1y)
28%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

191%
(5y)
270%
(1y)
22%
(3mo)

Cybersecurity training is a, established field focused on educating individuals and organizations to prevent, detect, and respond to cybe...

186%
(5y)
371%
(1y)
1%
(3mo)

Supply chain software encompasses a range of applications that automate, optimize, and provide visibility into supply chain activities su...

Climate Risk

590 vol/mo
186%
(5y)
214%
(1y)
92%
(3mo)

Climate Risk is an established concept referring to the financial, physical, regulatory, and transition risks that climate change poses t...

Brave Ads

170 vol/mo
184%
(5y)
101%
(1y)
32%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

Anchorage Digital

8,100 vol/mo
183%
(5y)
226%
(1y)
45%
(3mo)

Anchorage Digital is a crypto custody and digital asset banking platform that provides institutional grade custody, settlement, and treas...

181%
(5y)
140%
(1y)
49%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

FutureProof

6,600 vol/mo
180%
(5y)
67%
(1y)
82%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

179%
(5y)
134%
(1y)
38%
(3mo)

Growth Product Manager is a, established role focused on driving scalable product growth through data driven experimentation, acquisition...

178%
(5y)
158%
(1y)
35%
(3mo)

Decision Intelligence is a discipline that blends data science, business analysis, decision science, and AI to model, reason, and automat...

Vanta

33,100 vol/mo
176%
(5y)
130%
(1y)
46%
(3mo)

Vanta is a leading security and compliance automation platform that helps companies achieve and maintain standards like SOC 2 and ISO 270...

StackAdapt

8,100 vol/mo
173%
(5y)
59%
(1y)
2%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

Hightouch

12,100 vol/mo
172%
(5y)
65%
(1y)
5%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

169%
(5y)
698%
(1y)
41%
(3mo)

B2B marketplace refers to online platforms that connect buyers and suppliers for business to business transactions, enabling procurement,...

Growth Marketing

2,400 vol/mo
167%
(5y)
193%
(1y)
43%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

166%
(5y)
212%
(1y)
-23%
(3mo)

Employee monitoring software is a mature category of software that enables organizations to track employee activity, productivity, app us...

164%
(5y)
319%
(1y)
77%
(3mo)

Route optimization refers to the technology and methods used to determine the most efficient set of routes for vehicles delivering goods ...

160%
(5y)
292%
(1y)
26%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

159%
(5y)
193%
(1y)
-11%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...

158%
(5y)
416%
(1y)
36%
(3mo)

Construction Management Software (CMS) is a mature category that helps construction teams plan, schedule, document, and control costs acr...

Automated Store

33,100 vol/mo
156%
(5y)
342%
(1y)
15%
(3mo)

Automated Store refers to retail environments that use autonomous technology to operate with minimal or no human cashiers, enabling shopp...

Technical SEO

2,400 vol/mo
153%
(5y)
281%
(1y)
2%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

152%
(5y)
374%
(1y)
33%
(3mo)

Logistics Software is a category encompassing software solutions that manage and optimize supply chain operations, including warehouse ma...

Micro Market

3,600 vol/mo
151%
(5y)
204%
(1y)
40%
(3mo)

Micro Market refers to small, unattended, self checkout kiosks or small store formats inside workplaces, campuses, or residential buildin...

TikTok Analytics

14,800 vol/mo
151%
(5y)
281%
(1y)
26%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

Sell The Trend

1,000 vol/mo
151%
(5y)
133%
(1y)
22%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
150%
(5y)
106%
(1y)
21%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

150%
(5y)
150%
(1y)
64%
(3mo)

Talent Operations is a formalized discipline within human resources that optimizes the end to end talent lifecycle, leveraging data, proc...

MDPI

14,800 vol/mo
149%
(5y)
215%
(1y)
15%
(3mo)

MDPI is a fast growing open access academic publisher known for its broad portfolio of journals and rapid publication model, which has bo...

148%
(5y)
95%
(1y)
19%
(3mo)

Critical Insight refers to the real world emergence and growing deployment of advanced, proactive threat intelligence and security operat...

148%
(5y)
239%
(1y)
24%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

148%
(5y)
217%
(1y)
13%
(3mo)

Supply chain analytics is the use of data collection, modeling, and advanced analytics to optimize supply chain planning, execution, and ...

OT Security

1,300 vol/mo
146%
(5y)
107%
(1y)
27%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

Monetization

33,100 vol/mo
144%
(5y)
268%
(1y)
33%
(3mo)

Monetization refers to the strategic process of converting products, services, or audiences into revenue. The trend encompasses platform ...

Remote Teams

480 vol/mo
143%
(5y)
287%
(1y)
8%
(3mo)

Remote Teams are distributed workforces collaborating across geographies using digital tools, asynchronous communication, and flexible wo...

Scale Rapid

30 vol/mo
142%
(5y)
118%
(1y)
42%
(3mo)

Scale Rapid is a data labeling and AI training automation service offered by Scale AI, designed to quickly produce high quality labeled d...

Upsolve

6,600 vol/mo
141%
(5y)
146%
(1y)
25%
(3mo)

Upsolve is a nonprofit that provides free, online Chapter 7 bankruptcy filing assistance to individuals, leveraging guided workflows and ...

138%
(5y)
269%
(1y)
88%
(3mo)

Digital Transformation is the ongoing process of using digital technologies to reshape business models, processes, culture, and customer ...

Element Market

170 vol/mo
137%
(5y)
119%
(1y)
72%
(3mo)

Element Market is an NFT market aggregation and analytics platform that aggregates listings across multiple NFT marketplaces, enabling mu...

137%
(5y)
263%
(1y)
33%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

Omnisend

9,900 vol/mo
133%
(5y)
112%
(1y)
256%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

SISP

480 vol/mo
133%
(5y)
58%
(1y)
11%
(3mo)

SISP stands for Strategic Information Systems Planning, a structured process to align an organization's IT strategy with its business str...

Tradeinn

3,600 vol/mo
132%
(5y)
82%
(1y)
15%
(3mo)

Tradeinn is a major online sporting goods retailer operating multiple brands and marketplaces, recognized as a established player in e co...

130%
(5y)
294%
(1y)
66%
(3mo)

Fractional Real Estate refers to investment in real estate through ownership of smaller fractions of a property, typically via online pla...

127%
(5y)
188%
(1y)
97%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

127%
(5y)
201%
(1y)
60%
(3mo)

Employee wellbeing is a recognized and ongoing trend focusing on holistic employee health, mental resilience, work life balance, and supp...

Daraz

14,800 vol/mo
127%
(5y)
200%
(1y)
17%
(3mo)

Daraz is a leading e commerce marketplace in South Asia, owned by Alibaba Group, facilitating cross border and regional online shopping a...

Personal Branding

6,600 vol/mo
126%
(5y)
167%
(1y)
173%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

124%
(5y)
186%
(1y)
76%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

124%
(5y)
187%
(1y)
-15%
(3mo)

Business Process Outsourcing (BPO) is a long standing practice of contracting non core business processes to external providers. The curr...

123%
(5y)
271%
(1y)
67%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

120%
(5y)
255%
(1y)
40%
(3mo)

Roadmap software is a mature category that helps teams plan, visualize, prioritize, and communicate product and project plans across stak...

119%
(5y)
135%
(1y)
25%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

Cybersecurity

246,000 vol/mo
119%
(5y)
107%
(1y)
13%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

Reshoring

3,600 vol/mo
118%
(5y)
150%
(1y)
40%
(3mo)

Reshoring is the strategic movement to bring manufacturing and production activities back to the company's home country after previously ...

116%
(5y)
302%
(1y)
13%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

116%
(5y)
193%
(1y)
43%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

116%
(5y)
147%
(1y)
16%
(3mo)

Vertical companies refer to firms that specialize services or products for narrowly defined industry segments (verticals) rather than off...

Spotfund

6,600 vol/mo
115%
(5y)
78%
(1y)
-16%
(3mo)

Spotfund is a crowdfunding platform focused on micro donations and social storytelling, enabling individuals to create fundraisers quickl...

Agroforestry

8,100 vol/mo
115%
(5y)
72%
(1y)
87%
(3mo)

Agroforestry is the practice of integrating trees or shrubs with crops and/or livestock on the same land to create ecological and economi...

System D

5,400 vol/mo
115%
(5y)
108%
(1y)
15%
(3mo)

System D (systemd) is a widely adopted Linux system and service manager suite that handles initialization, service management, logging, a...

Worldline

1,900 vol/mo
112%
(5y)
190%
(1y)
66%
(3mo)

Worldline represents the ongoing consolidation and modernization of global payment ecosystems, focusing on digital payments, omnichannel ...

112%
(5y)
219%
(1y)
53%
(3mo)

Real Estate Valuation refers to the process and practice of estimating the value of real estate assets, leveraging traditional appraisal ...

E-Signature

40,500 vol/mo
111%
(5y)
152%
(1y)
29%
(3mo)

E Signature refers to digital signing of documents using electronic signatures, a mature and widely adopted technology enabling legally b...

Competitor Analysis

12,100 vol/mo
111%
(5y)
165%
(1y)
11%
(3mo)

Competitor Analysis is a mature, real world discipline and set of tools used by businesses to understand rivals, benchmark performance, a...

110%
(5y)
228%
(1y)
50%
(3mo)

Visitor Management refers to the processes, systems, and software used to track and manage people entering and exiting a facility, typica...

Online Coaching

1,600 vol/mo
109%
(5y)
150%
(1y)
25%
(3mo)

Online coaching is a and established trend where individuals access personalized coaching services remotely via digital platforms, levera...

Preply

110,000 vol/mo
109%
(5y)
43%
(1y)
27%
(3mo)

Preply is a online tutoring platform that connects learners with language tutors for live, on demand lessons across multiple languages an...

Cold Email

3,600 vol/mo
108%
(5y)
155%
(1y)
45%
(3mo)

Cold Email is a structured outreach technique used to contact potential customers or partners via unsolicited emails, often enhanced by p...

Semrush

90,500 vol/mo
106%
(5y)
123%
(1y)
63%
(3mo)

Semrush is an established all in one digital marketing platform used for SEO, PPC, content marketing, competitive analysis, and site audi...

Upskilling

8,100 vol/mo
104%
(5y)
142%
(1y)
16%
(3mo)

Upskilling is the ongoing process of acquiring new skills or upgrading existing ones to meet evolving job requirements, driven by automat...

Knowify

4,400 vol/mo
103%
(5y)
93%
(1y)
11%
(3mo)

Knowify is a construction project management software platform that helps contractors manage jobs, estimates, invoices, and scheduling fr...

103%
(5y)
299%
(1y)
-27%
(3mo)

Corporate Gift Cards are a growing trend in workplace rewards and client engagement, expanding beyond basic incentives to customizable, t...

Social Commerce

2,400 vol/mo
103%
(5y)
125%
(1y)
50%
(3mo)

Social commerce refers to the integration of e commerce directly within social media platforms, enabling users to discover, share, and pu...

Wrapbook

14,800 vol/mo
101%
(5y)
6%
(1y)
20%
(3mo)

Wrapbook is a modern payroll and production management platform for film, television, and digital content crews, enabling streamlined hir...

97%
(5y)
207%
(1y)
53%
(3mo)

Green logistics is the practice of reducing the environmental impact of supply chains through cleaner transportation, energy efficiency, ...

SocialPilot

8,100 vol/mo
95%
(5y)
130%
(1y)
11%
(3mo)

SocialPilot is a existing social media management platform used by individuals and agencies to schedule posts, collaborate on content, an...

Goodshuffle

2,400 vol/mo
95%
(5y)
11%
(1y)
43%
(3mo)

Goodshuffle is a recognized platform in the event rental software space, providing a marketplace and management solution for event planne...

Business Coaching

12,100 vol/mo
94%
(5y)
102%
(1y)
33%
(3mo)

Business coaching is a, established field focusing on improving leadership, communication, and performance through structured coaching en...

Off-Brand

6,600 vol/mo
93%
(5y)
90%
(1y)
15%
(3mo)

Off Brand is a rising trend centered on private label or store brand products gaining mainstream appeal as affordable, quality conscious ...

Kyc

22,200 vol/mo
91%
(5y)
129%
(1y)
10%
(3mo)

KYC (Know Your Customer) is a regulatory and risk management trend focused on verifying customer identities, assessing risk, and monitori...

91%
(5y)
65%
(1y)
34%
(3mo)

Creator Marketplace is a platform category and ecosystem where brands, agencies, and platforms connect with content creators to collabora...

90%
(5y)
137%
(1y)
14%
(3mo)

Outsource Support refers to the practice of organizations delegating customer support and related back office functions to external third...

Mailerlite

49,500 vol/mo
85%
(5y)
125%
(1y)
145%
(3mo)

MailerLite is a email marketing and automation platform used by businesses to manage newsletters, campaigns, and customer communications.

Local SEO

18,100 vol/mo
84%
(5y)
128%
(1y)
21%
(3mo)

Local SEO is a mature but evolving optimization discipline focused on improving visibility for businesses within local search results, ma...

84%
(5y)
121%
(1y)
3%
(3mo)

Data Visualization Tools are software platforms and libraries that convert raw data into interactive charts, dashboards, and visual insig...

83%
(5y)
47%
(1y)
43%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

81%
(5y)
277%
(1y)
64%
(3mo)

Queue Management is a and established field focused on optimizing the flow of people and tasks through lines, service counters, digital k...

Budibase

1,900 vol/mo
81%
(5y)
166%
(1y)
40%
(3mo)

Budibase is a open source low code platform for building internal applications and automating business workflows, enabling faster interna...

Technical Debt

9,900 vol/mo
81%
(5y)
214%
(1y)
33%
(3mo)

Technical debt refers to the implied cost of additional rework caused by choosing an easier solution now instead of a better approach tha...

Supersummary

12,100 vol/mo
81%
(5y)
18%
(1y)
36%
(3mo)

Supersummary is a platform that provides summarized content, study guides, and analysis for books, articles, and learning materials, aime...

Causal Inference

6,600 vol/mo
75%
(5y)
72%
(1y)
79%
(3mo)

Causal Inference is a, established field in statistics, data science, and machine learning focused on identifying cause effect relationsh...

Lodgify

8,100 vol/mo
75%
(5y)
59%
(1y)
14%
(3mo)

Lodgify is a company that provides all in one vacation rental software to build websites, manage bookings, and automate hospitality opera...

Claroty

2,900 vol/mo
74%
(5y)
43%
(1y)
30%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

Sellita

480 vol/mo
73%
(5y)
36%
(1y)
47%
(3mo)

Sellita is a Swiss movement manufacturer known for producing reliable, cost effective mechanical watch movements and serving as a primary...

Hybrid Work

4,400 vol/mo
73%
(5y)
87%
(1y)
49%
(3mo)

Hybrid Work is a, established convergence of remote and in person work models enabled by digital collaboration tools, changing where, whe...

Innovaccer

6,600 vol/mo
71%
(5y)
111%
(1y)
77%
(3mo)

Innovaccer is a healthcare data analytics company that provides a cloud based platform to unify patient data from disparate sources, enab...

70%
(5y)
166%
(1y)
48%
(3mo)

The Rental Business trend encompasses the growth of platforms and marketplaces that enable people and businesses to rent assets, from hom...

Ahrefs

6,600 vol/mo
70%
(5y)
186%
(1y)
-19%
(3mo)

Ahrefs is a leading SEO toolset used for backlink analysis, keyword research, content exploration, and site auditing. Its ongoing feature...

69%
(5y)
827%
(1y)
-22%
(3mo)

Workforce management software is a, established category of cloud based platforms that automate and optimize employee scheduling, time an...

Work Better

210 vol/mo
69%
(5y)
43%
(1y)
18%
(3mo)

Zillow 3D

880 vol/mo
69%
(5y)
56%
(1y)
39%
(3mo)

Zillow 3D refers to Zillow's 3D Home tours and related 3D/AR visualization features used to create immersive virtual tours of properties,...

67%
(5y)
110%
(1y)
47%
(3mo)

Business Texting is the practice of using SMS and MMS messaging for professional, customer facing communication, supported by cloud commu...

Orca Security

2,400 vol/mo
65%
(5y)
120%
(1y)
123%
(3mo)

Orca Security is a cybersecurity company known for delivering cloud security platform solutions, which has become a notable topic in clou...

64%
(5y)
144%
(1y)
51%
(3mo)

Keyword research is a foundational SEO and digital marketing practice focused on identifying and prioritizing search terms that target au...

OneDigital

14,800 vol/mo
63%
(5y)
32%
(1y)
37%
(3mo)

OneDigital is a company specializing in employee benefits, health insurance brokerage, and HR technology services, operating across the U...

63%
(5y)
121%
(1y)
15%
(3mo)

TikTok Creator Marketplace is a platform within TikTok that connects brands with creators for sponsored content, affiliate campaigns, and...

Reselling

18,100 vol/mo
62%
(5y)
64%
(1y)
40%
(3mo)

Business Analytics

12,100 vol/mo
62%
(5y)
107%
(1y)
10%
(3mo)

Business analytics is the discipline of using data analysis, statistical methods, and tooling to extract actionable insights that inform ...

Insurtech

3,600 vol/mo
62%
(5y)
197%
(1y)
59%
(3mo)

Insurtech refers to the use of technology to transform the insurance industry, encompassing digital distribution, AI underwriting and pri...

62%
(5y)
141%
(1y)
49%
(3mo)

Business Intelligence is a mature but continually evolving field focused on transforming data into actionable insights through dashboards...

KBM

4,400 vol/mo
61%
(5y)
43%
(1y)
47%
(3mo)

KBM is a, multi context term referring to various entities and concepts, including a Russian defense design bureau (KB Mashinostroyeniya)...

SEO Audit

8,100 vol/mo
59%
(5y)
130%
(1y)
12%
(3mo)

SEO Audit is a and established practice focused on evaluating and improving a website's technical SEO health, crawlability, indexability,...

SalesRabbit

5,400 vol/mo
56%
(5y)
4%
(1y)
255%
(3mo)

SalesRabbit is a field sales and appointment scheduling platform used to generate, qualify, and book meetings with prospects, often via o...